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Essential Business Setup Checklist for First-Time Entrepreneurs
Start your entrepreneurial journey the right way with this step-by-step setup checklist. Learn how to register your business, manage finances, and grow
Mainstack Editorial Team
August 30, 2025
10 min read
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First off, congratulations on deciding to start your own business. That decision alone puts you ahead of most people who only dream but never take action. Starting a business is exciting, but it can also feel like stepping into a room full of moving parts, each demanding your attention at once. There is so much advice out there that it is easy to feel overwhelmed or unsure about where to begin.

This guide is here to simplify that journey. Think of it as a roadmap, covering the essentials you need to set up your business the right way. From choosing the right structure to sorting out finances and creating an online presence, these are the foundations that set you up for long-term success. You have taken the bold first step; now let’s make sure you build something that lasts.

Essential Steps To Start Your Business

Step 1: Research the Market and Your Competition

Every successful business starts with understanding its audience and industry. Jumping in without research is like setting out on a journey without a map; you risk losing direction and wasting valuable time.

  • Validate Your Idea: Ensure your business solves a real problem. Talk to potential customers, get feedback, and refine your idea based on their needs.
  • Study the Competition: Look at who’s already in the market. What do they do well? Where are they failing? Use this insight to create something better.
  • Understand the Market: Analyze demand trends, pricing models, and market size to identify where your business fits best.

Step 2: Write a Business Plan and Choose Your Business Name

A person writing on white paper

A well-structured business plan serves as your roadmap, guiding every decision you make and keeping your objectives clear and focused. It also demonstrates to investors, lenders, and potential partners that you have a strategic vision backed by research and are fully committed to turning your idea into a viable, sustainable business.

  • Business Plan Essentials:
    • Overview of your product or service
    • Target audience and unique selling proposition (USP)
    • Industry and competitor analysis
    • Marketing and operational strategies
    • Financial forecasts and funding needs
  • Pick a Strong Business Name: Choose something simple, relevant, and easy to remember. Verify domain availability and ensure it’s not trademarked.

Step 3: Register Your Business and Protect It Legally

Registering your business establishes it as a legitimate entity, giving you the credibility needed to gain customer trust and attract potential partners. It also provides essential legal protections, ensuring your personal assets are safeguarded and that you operate in full compliance with regulatory requirements.

  • Choose the Right Structure: Sole proprietorship, partnership, or corporation; each affects taxes and liability differently.
  • Register Your Business Name: Do this with the relevant corporate authority in your country.
  • Get Permits and Licenses: Check what’s required for your industry at local, state, and national levels.
  • Open a Business Bank Account: Separate your personal and business finances to stay organized and professional.
  • Get Tax IDs: Apply for an Employer Identification Number (EIN) or the equivalent to stay tax-compliant.

Step 4: Finance Your Business

A plant in clear glass

Finances are the engine of your business. Without proper planning, even great ideas can fail. Sound financial management ensures you have the resources to sustain operations, seize growth opportunities, and stay in the game when challenges arise.

  • Estimate Startup Costs: Include everything: equipment, legal fees, marketing, and emergency funds.
  • Secure Funding: Consider personal savings, small business loans, grants, or investor support.
  • Create a Financial Plan: Budget your expenses, plan cash flow, and prepare for lean months.
  • Maintain a Cash Reserve: It may take months before your business is profitable. A safety net can keep you afloat.

Step 5: Build Your Business Brand

Branding isn’t just about a logo, it’s the perception customers have of you. It’s the story they tell about you when you’re not in the room.

  • Define Your Brand Identity: Establish your mission, values, and tone. Then, create a logo, business cards, and marketing materials that reflect it.

  • Build a Professional Online Presence:
    • Launch a clean, functional website that clearly communicates who you are and what you offer.
    • Use social media intentionally; focus on the platforms where your audience spends time.
  • Tell Your Story: Share why you started, what you believe in, and the value you bring. Authentic stories create emotional connections.

Step 6: Build a Strong Operational Backbone

Four men collaborating on business goals

Behind-the-scenes systems are the quiet powerhouses of your business. They keep things moving without chaos, like having traffic lights at every busy intersection. When everything flows smoothly in the background, you can focus on building and scaling instead of constantly dealing with breakdowns.

  • Organize Processes: Set up systems for invoicing, project management, and customer service.
  • Get Business Insurance: Protect your business from potential risks such as liability, property damage, or industry-specific needs.
  • Network Intentionally: Join industry groups, collaborate with peers, and offer value before asking for it. Authentic relationships often lead to unexpected opportunities.
  • Hire the Right People: As you grow, bring in team members who share your vision and values.

Step 7: Launch and Market Your Business

Now it’s time to put yourself out there. A strong launch builds momentum.

  • Create Buzz: Start promoting ahead of launch. Share sneak peeks, behind-the-scenes updates, and teasers.

  • Marketing Strategy Basics:
    • Leverage social media ads and organic content.
    • Partner with influencers or complementary businesses.
    • Start an email list to build a direct line to customers.
  • Track and Adapt: Monitor results, gather feedback, and refine your approach. Marketing is a process of testing, learning, and improving.

Bonus Tips for Long-Term Success

  • Start While Employed: It reduces financial pressure during the early stages and allows you to test your idea with less risk.
  • Be Professional: Deliver on promises, communicate well, and build a reputation for reliability. Trust is a currency that compounds over time.
  • Keep Learning: Stay updated on industry trends, new tools, and best practices because a stagnant entrepreneur is a struggling one.
  • Stay Consistent: Small, steady actions lead to big results over time; momentum is built, not bought.
  • Adapt Quickly: The market changes fast; flexibility can be the difference between thriving and shutting down.
  • Build a Strong Network: Surround yourself with mentors, peers, and supporters who challenge and inspire you.
  • Celebrate Small Wins: Recognizing progress keeps you motivated for the bigger milestones ahead.

Starting a business is no small feat, and taking that first step is something worth celebrating. The road ahead won’t always be smooth, but that’s what makes the journey exciting. Each step in this checklist, researching your market, planning with clarity, setting up legally and financially, building a brand people remember, and launching with purpose, equips you to handle the twists and turns like a pro.

Think of this as the toolkit you’ll keep coming back to. It’s not just about starting; it’s about starting strong. Now it’s your turn to take this blueprint and build something remarkable.

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The Complete Guide to Pricing Your Digital Product
Learn how to price your digital product with proven pricing strategies, from tripwire offers to value-based pricing so you can sell and earn more globally.
Mainstack Editorial Team
August 30, 2025
10 min read
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There is no one-size-fits-all answer to "How should I price my digital product?" If anyone tells you otherwise, they are probably trying to sell you an overpriced guide.

Pricing is not just math; it’s also pricing psychology, digital marketing strategy, and audience behavior rolled into one.

Whether you are selling an ebook, an online course, a template bundle, or the ultimate fitness meal-planning guide, your pricing needs to make sense to your audience. That means thinking about who is buying, why they are buying, and how your price influences their decision.

In this guide, we’ll explore practical digital product pricing strategies from entry-level tripwire offers to high-ticket packages, breaking down the pros and cons of common approaches.

10 Tips On How To Price Your Digital Product.

1. Know Your Buyer Persona Before Setting a Price

Before you set a price for your digital download or online course, ask yourself: Who is my ideal buyer? Are they ready to buy now, or are they still browsing?

Your pricing will land differently depending on their situation:

  • Selling to professionals? They value speed, convenience, and quality, and may accept premium pricing.

  • Selling to hobbyists? They may want a low-ticket offer at first, then upgrade to a medium or high-ticket program later.

2. High Ticket vs Low Ticket Pricing for Digital Products

High-ticket digital products (often $500 or more) communicate premium quality and deep transformation, such as a 12-week mentorship or business accelerator. Low-ticket products (under $50) are low-risk, impulse-friendly purchases like ebooks or mini-courses.

A tripwire offer is a low-priced product designed to turn someone into a paying customer quickly. This could be a $7 ebook, then a $49 workshop, then a $499 flagship program (your main, most valuable product).

Pro tip: It’s easier to start low and raise prices than to start high and drop them. Sudden price drops can upset early buyers.

A sales funnel showing a buyer's journey

3. Pricing as a Digital Marketing Strategy

Pricing is not just about covering costs. It influences how people perceive your product and your brand.

  • Price too low: You get sales but risk looking cheap.

  • Price too high: You might look premium but could scare off your target audience.

The sweet spot is where your price signals quality, fits your audience’s budget, and supports your business goals.

4. Seven Practical Pricing Methods 

Method 1: Price to Your Competition

Set your price based on what similar products in your niche cost.

  • Pros: Easy to research and keeps you in the market range.

  • Cons: You risk blending in instead of standing out.

Method 2: Price to Pay the Bills

Work backward from your financial needs. Calculate what you must earn monthly, then determine how many sales you need at a specific price.

  • Pros: Keeps your business sustainable.

  • Cons: May result in prices that do not align with market perception.

Method 3: Price to Time

Charge based on the hours you invested in creating the product.

  • Pros: Honors your effort and skills.

  • Cons: Most buyers do not care how long it took. They care about the results they get. Harsh, but true.

Method 4: Price to Cost Plus

Add a markup to your total production cost.

  • Pros: Simple to calculate and guarantees profit per sale.

  • Cons: Ignores perceived value and demand.

Method 5: Price to the Package (Combos)

Bundle products together for slightly less than buying them separately.

  • Pros: Increases perceived value and encourages bigger purchases.

  • Cons: Requires you to have multiple products to bundle.

Method 6: Price to Positioning

Set a price that matches the brand image you want to convey.

  • Pros: Attracts the right audience and reinforces your positioning.

  • Cons: You must consistently deliver at the level your price suggests.

Method 7: Price to Value

Charge based on the outcome your product delivers.

  • Pros: Supports premium pricing and aligns cost with impact.

  • Cons: Requires strong marketing to communicate value effectively.

5. Tiered and Medium-Ticket Pricing

You do not have to stick with a single price point. Offer tiers to give people options:

  • Low ticket: Easy entry and quick conversions.

  • Medium ticket ($50 to $200): Balanced affordability and profitability.

  • High ticket ($500+): Premium transformation-focused offers.

3 Tiers of Pricing



Combos and bundles work well here too. Offer your main product with an additional bonus at a slight discount to create the feeling of winning a good deal.

6. The Global Audience Factor

You are not just selling locally. In a global marketplace, a $100 course might be affordable in London but expensive in Lagos. Some creators adjust prices by region or offer occasional global sales to keep products accessible without undercutting their value.

7. Testing and Adjusting Without Fear

Your first price is not permanent. Launch with your best estimate, then track performance. Experiment with different price points, add bonuses, or tweak your sales copy.

Sometimes, a $29 price will outsell the $19 price because it feels more premium. Other times, a slightly lower price will dramatically boost conversions.

8. Confidence is the Real Pricing Secret

If you do not believe your product is worth the price, your buyers will sense it. Confidence comes from knowing your product solves a problem and delivers results.

Keep a folder of positive feedback, testimonials, and success stories. This is your reminder that your product makes a difference. And remember, you do not need everyone to buy from you. You only need the right audience who values what you offer.

9. Avoid the Race to the Bottom

Lowering your prices to beat the competition might win short-term sales, but it can damage your brand in the long run. Instead, focus on value creation and a strong digital product sales funnel.

10. Pricing is a Long Game

As your audience grows, your skills improve, and your reputation builds, you can gradually increase your prices. Each adjustment reflects your growth and the increased value you provide.

Frequently Asked Questions About Pricing Digital Products

How do I price my first digital product?


Start by researching similar offers in your niche, then choose a price that’s competitive but leaves room for upselling.

What is value-based pricing?


It’s when you set a price based on the transformation your digital product delivers, not your costs.

Should I use low ticket or high ticket pricing?


It depends on your audience’s buying power and your product’s depth.

How often should I change my prices?


Every 3–6 months, or after major product improvements.

Can I use location-based pricing?


Yes, it’s common for global sellers to adjust prices by market

Pricing your digital product is equal parts strategy, mindset, and experimentation. There is no single magic number, but there are proven approaches that help you find the right fit for your audience and your goals.

Whether you choose a tripwire entry point, a tiered system, or a high-ticket transformation, your pricing should align with the value you deliver, the expectations of your buyers, and your own business needs. Start with clarity, experiment with confidence, and remember that you can always adjust as you learn more about what works.

Avoid undervaluing your work, keep refining your offer, and position your product so buyers see it as the obvious choice.

And when you are ready to host, showcase, and sell your digital products to a global audience, Mainstack is a powerful, creator-friendly platform that makes it simple to turn your hard work into steady income.

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How to Protect Yourself From Identity Theft Online
Protect your data with smart online security tips. Learn how to avoid identity theft, stop phishing, and secure your online accounts easily.
Mainstack Editorial Team
September 24, 2025
10 min read
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Every day, thousands of people wake up to find their digital identity hijacked. It could be a hacker guessing a weak password, a fake social media account impersonating you, or a scammer using your email to trick your friends. Identity theft has moved from just stolen credit cards to stolen reputations, fake profiles, and access to your most private data. 

Criminals scrape photos, posts, and personal details from the internet to build convincing profiles, then use them to open new accounts, drain funds, or blackmail victims. The more we live online, the larger the digital footprint we leave behind and the more attractive we are to cybercriminals. Online safety is now a core part of everyday survival. In this guide, you’ll discover proven ways to secure your accounts, limit your exposure, and outsmart identity thieves before they strike.

Understanding Online Identity Theft

Online identity theft happens when cybercriminals steal personal information such as names, addresses, phone numbers, credit card details, or Social Security numbers to impersonate victims or commit fraud. Unlike traditional identity theft which might involve stolen wallets or intercepted mail, the digital version exploits the vast amounts of personal data we store and share online.

How Attackers Steal Your Identity

A hacker dressed in a hoodie

Attackers use a range of tactics, including:

  • Phishing and Smishing: Fake emails or text messages trick you into revealing sensitive data or login credentials.
  • Data Breaches: Large-scale hacks of companies, banks, or platforms expose millions of customer records.
  • Social Media Impersonation: Fraudsters create look-alike profiles to scam friends or followers.
  • Malware and Keyloggers: Hidden software records keystrokes, capturing passwords and credit card numbers.
  • Public Wi-Fi Snooping: Unsecured networks allow hackers to intercept traffic and steal credentials.

Your personal data is valuable on the dark web. Stolen information can be used to:

  • Open new credit lines.
  • File fake tax returns.
  • Commit medical identity theft.
  • Damage your reputation online.

Identity theft can drain both time and money, forcing victims to spend weeks or even months disputing charges, closing accounts, and repairing credit. Beyond direct financial losses, you may also face costs for legal help, credit monitoring, and lost productivity while resolving the damage.

Practical Ways to Protecting Yourself Online.

1. Strengthen and Lock Down Your Accounts

  • Create Strong, Unique Passwords: Use passwords of at least 12 characters with a mix of uppercase, lowercase, numbers, and symbols. Never reuse passwords across accounts.
  • Use a Password Manager: Apps like 1Password, Bitwarden, or LastPass can generate and securely store complex passwords
  • Enable Multi-Factor Authentication (MFA): MFA adds an extra layer of protection, requiring a code or biometric scan in addition to your password.
  • Set Up Security Alerts: Many banks, email providers, and social platforms let you turn on suspicious login notifications. So, don’t skip them.

2. Secure Your Devices Before Hackers Do

  • Keep Your Software Updated: Regular updates patch vulnerabilities that hackers exploit.
  • Install Security Software: Use reputable antivirus, anti-spyware, and firewall apps on all your devices.
  • Encrypt Sensitive Data: Use device encryption (built into iOS, Android, and most computers) to make stolen data unreadable.
  • Lock Your Devices: Use biometric locks (Face ID or fingerprint) or a strong passcode.

3. Stop Feeding Identity Thieves on Social Media

  • Limit Personal Info: Avoid posting your date of birth, address, travel plans, or other private details that criminals can use for scams or security questions.
  • Beware of Fake Profiles: Scammers create convincing copies of real profiles to impersonate people and request money or information. Search your name periodically to see if someone is copying you.

  • Use Privacy Settings: On Facebook, Instagram, TikTok, and LinkedIn, restrict who can see your posts and personal info.

4. Think Before You Click: Links Can Be Traps

  • Pause Before Opening Links: If you get a link via email, text, or direct message and you’re not 100% sure it’s legit, don’t click it.
  • Hover to Preview URLs: On desktops, hover over links to see where they lead before clicking. On mobile, press and hold to preview.
  • Watch for Phishing Tactics: Fake “security” alerts or offers too good to be true often contain malware or credential-stealing pages.
  • Type URLs Directly: Instead of clicking links to banks or payment services, type the address manually into your browser.

5. Monitor Your Finances and Online Reputation

A woman checking her credit card details
  • Check Bank and Credit Card Statements Weekly: Early detection stops damage before it spirals.
  • Freeze Your Credit: In many countries you can freeze your credit file, preventing new accounts from being opened in your name.
  • Check Your Credit Report: Look for unfamiliar accounts or inquiries.
  • Set Up Alerts: Many financial apps let you receive instant transaction alerts to catch fraud fast.

6. Protect Critical Personal Data

  • Use a Separate Email for Banking: Create a dedicated email address only for financial accounts.
  • Give Nonsense Answers to Security Questions: Don’t use real answers like your pet’s name, use random phrases only you know.
  • Create an Online Social Security/Tax Account (if applicable): Lock in your profile before a thief does to prevent fraudulent filings.
  • Be Aware of Mail Theft: Criminals can file change-of-address forms to intercept mail. Confirm your mailing address regularly with your local postal service.

7. Stay Safe on Public Networks

  • Avoid Sensitive Transactions on Public Wi-Fi: Use mobile data or a reputable VPN instead.
  • Turn Off Auto-Connect: Prevent your device from automatically joining unknown networks.
  • Use Secure Hotspots: If you must use Wi-Fi, choose networks with a password and look for “https” in the browser.

8. Regularly Audit and Reduce Your Digital Footprint

  • Delete Unused Accounts: Old accounts can be weak spots. Delete or deactivate what you no longer use.
  • Opt Out of Data Brokers: Request removal from people-search sites like Whitepages or Spokeo.
  • Search Yourself: Google your name, emails, and usernames regularly to see what’s public.

9. Build a Long-Term Identity Protection Habit

  • Keep Backups: Regularly back up your important files to an external drive or secure cloud storage.
  • Teach Family Members: Make sure kids and older relatives also know about phishing, privacy, and strong passwords.
  • Stay Informed: Follow cybersecurity news or subscribe to security alerts from your bank or government agencies.

What once felt like a distant risk is now an everyday reality. Criminals are sophisticated, patient, and often invisible until the damage is done. Fortunately, you can build strong walls around your digital life with just a few consistent habits. By strengthening your passwords, enabling multi-factor authentication, locking down your devices, being skeptical of unsolicited requests, and resisting the urge to click every link you see, you significantly reduce your risk. Monitoring your financial accounts, limiting what you share online, and cleaning up your digital footprint give you extra layers of protection. Think of these steps as digital hygiene: small, regular actions that keep you safe and in control.

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A Beginner’s Guide To Instagram Reels That Get Noticed
Learn to create Instagram Reels that stand out. This beginner’s guide covers content ideas, editing tips, and strategies to boost visibility, engagement
Mainstack Editorial Team
September 24, 2025
10 min read
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Instagram Reels have quickly become one of the best tools for creators, entrepreneurs, and brands to get discovered. This is largely because the platform’s algorithm prioritizes short-form video content. As a result of this, utilizing video content is no longer optional, but essential. 

It doesn’t matter if your goal is building a personal brand, promoting digital products, or simply trying to grow your community, understanding how to create Reels that grab attention can improve your content’s reach.

Why Instagram Reels Matter for Growth

Reels aren’t just another content format; they are Instagram’s answer to TikTok and a major driver of content visibility and engagement. Studies show that Reels generate more engagement than traditional posts, largely because Instagram actively promotes them to new audiences. For small businesses, freelancers, or creators, this means your content has a higher chance of being discovered beyond your immediate followers. A well-made Reel can work like free advertising by expanding your reach and establishing your brand voice in ways static posts rarely can.

A content creator shooting a brand video

Step 1: Understand the Basics of Reels

If you’re new to Instagram and don’t exactly know what reels are, they simply are short, vertical videos that can be up to 90 seconds long. You can record clips directly on the app or upload pre-edited content. 

Reels come with creative tools like audio tracks, filters, text, and transitions that let you produce engaging videos without needing advanced editing skills. While it may seem intimidating at first, the best Reels often use simple ideas executed clearly.

Step 2: Start with Content Ideas That Work

The hardest part of creating Reels is often knowing what to post. Instead of overthinking, start with formats that already resonate with multiple audiences: tutorials, before-and-after transformations, behind-the-scenes moments, relatable skits, or quick tips related to your niche.

For example, if you’re an interior designer, you might film a room transformation in stages in under 60 seconds. The goal is to create visual, relatable videos while giving your audience a glimpse of what you offer.

Step 3: Hook Viewers in the First Few Seconds

A content creator making reels

With Reels, videos are short, but attention spans are shorter. That’s why the first three seconds of your reel are everything so be sure to incorporate bold text overlays, intriguing statements, or visually striking shots to capture attention immediately. 

For example, instead of starting with “Hi everyone, I’m here to talk about…” try opening with a problem your audience faces: “Struggling with skincare on skin that just doesn’t seem to care? Here are three quick fixes you can try today.” 

This kind of hook grabs attention because it promises immediate value, giving viewers a reason to keep watching.

Step 4: Use Features to Enhance Storytelling

Instagram offers built-in editing tools that make your Reels more engaging and accessible, and one of the most effective ways to achieve this is adding captions to your reels.

 This ensures your content is easy to follow along for people who are hard of hearing and it also caters to the many users who scroll with the sound off. Utilize text overlays to emphasize key points, and sync your cuts to trending audio. 

Transitions, such as quick outfit changes or scene shifts, also improve the quality of your reels without the need for advanced editing. The goal is not to overcomplicate but to make your Reel engaging and easy to follow.

Step 5: Balance Trends with Originality

Trends drive discoverability, but originality builds lasting connections which are crucial when growing an online community. Jumping on trending audios or challenges can boost visibility, but it is of utmost importance to ensure that these trends are adapted to fit your niche. The key is to participate in trends while adding your unique perspective so you aren’t simply blending in with everyone else.

Step 6: Optimize for Reach

Creativity alone is not enough to sustain any content form, reels included. They also need optimization. 

To do this, make use of relevant hashtags, engaging captions, and eye-catching cover images that align with your brand. 

Posting consistently also signals to the algorithm that you’re an active creator worth promoting. 

Pro Tip: Cross-promote your Reels on your Stories and grid, and encourage viewers to engage by asking simple questions in your captions.

Step 7: Analyze and Improve

Not every Reel will go viral, and that’s okay. What matters is tracking performance and adjusting accordingly. Pay attention to your Instagram Insights to see which Reels got the most views, saves, or shares. These metrics reveal what resonates with your audience and help guide your future content. Over time, you’ll develop a playbook of what works best for your niche and audience.

Making Reels Work for Your Business

For entrepreneurs and creators selling digital products, Reels can double as tools for visibility and a direct driver for sales. By utilizing reels to showcase your product in action, sharing customer testimonials, or educating your audience about the problems your product solves, you position yourself as both a trusted resource and a solution provider. 

Instagram Reels are one of the best ways to grow your online presence in today’s digital world. Clarity, consistency, and creativity are the three ingredients that help beginners create Reels that actually get noticed. 

The best Reels aren’t always the most polished; they’re the ones that resonate with audiences, deliver value, and make your people want to come back for more.

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Best Practices for Facebook Messenger Marketing
Master Facebook Messenger marketing with proven best practices and strategies. Learn automation, engagement tactics, lead generation, and compliance tips
Mainstack Editorial Team
September 23, 2025
10 min read
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Facebook Messenger offers businesses a powerful way to reach and engage customers in real time. With high open rates and strong interaction, Messenger campaigns can outperform bother forms of media reach with immediacy and personal connection. To succeed, you need more than just messages; you need a strategy. Messenger marketing done well builds trust, delivers value, and boosts loyalty. Wrongly done, it can annoy users, cause opt-outs, or even violate policy. The goal is to be helpful, relevant, and respectful. 

In this article, you will learn about core Messenger marketing practices: how to get permission, personalize messages, use chatbots wisely, design engaging content, segment your audience, follow policies, and maintain good frequency. If you follow these practices, your Messenger campaigns will feel less like pushy promos and more like friendly conversations that deliver results.

1. Obtain Clear Opt-In & Set Expectations

People should explicitly agree to receive messages from your business via Messenger. Use opt-in requests that clearly state what kinds of messages users will receive. Let them know frequency, content type, and how they can opt out. Setting expectations reduces surprise and improves trust. Meta’s Messenger documentation insists on clearly describing the type of Marketing Messages users should expect when they opt in. 

2. Respect Messenger Policies & Limitations

Companies must follow Facebook Messenger policies, including rules on message frequency, content type, and negative feedback. For example, marketing messages have requirements to avoid spam, duplicate opt-in requests, or sending messages too often. Respecting these rules helps maintain good standing and deliverability. 

3. Use Conversational Tone & Your Brand Voice

a male and female colleague reviewing a marketing plan

Messenger is a conversational channel. Messages that read like automated or impersonal blasts tend to be ignored or blocked. Use active voice, friendly language, address users as “you” and maintain consistency with your brand’s personality. Keep messages simple, avoid jargon, and make responses feel human. Meta guidelines recommend preserving your brand voice rather than creating a disjointed style.

4. Provide Value First, Promotions Later

Start conversations with helpful or engaging content. Provide useful information, resources, answers to common questions, or early access. Promotional messages lose effectiveness when they appear too often or as first contact. If you show value early users feel rewarded. For example using Messenger to send order updates, product tips, or helpful reminders enhances trust before you send offers. 

5. Personalize & Segment Your Audience

One size does not fit all. Use data like purchase history, past interactions, location, or user preferences to tailor messages. Segmentation helps you send content that resonates and avoids “one-message-fits-all” mistakes. Personalization increases open rates, click-throughs, and user satisfaction. For example, sending cart abandonment reminders or browse abandonment messages to users who left without purchasing. 

6. Use Chatbots and Automation Wisely

Facebook messanger icon

Chatbots help scale conversations: instant replies, handling FAQs, guiding users, and scheduling. But they must feel helpful, not robotic. Scripts and flows should anticipate common questions. Provide a fallback to human agents when needed. Automate useful touchpoints like welcome messages, but avoid flooding users with automated content. Automation saves time if used thoughtfully.

7. Design Engaging & Rich Content

Messenger allows images, videos, buttons, and quick replies. Use them. Rich content performs better than plain text. Interactive content like polls, quizzes, or surveys helps boost engagement and feedback. Use visuals to break up long text and make messages more appealing. But optimize media so that load times are fast and message size is not burdensome.

8. Keep Message Frequency Balanced

Too many messages annoy users. Too few missed chances to stay top of mind. Monitor negative feedback, opt-outs, or unreads to gauge if you are overdoing it. Use user preferences if possible: let them choose frequency. Meta rules limit sending certain Marketing Messages to users depending on opt-in frequency and user action. 

9. Respond Promptly & Offer Good Support

One advantage of Messenger is immediacy. Users expect quick replies when they initiate contact. Slow responses damage trust. If your team cannot always respond fast, use automated acknowledgments and let users know when they will hear back. Always provide useful information or escalate when needed. Customer service combined with marketing builds loyalty.

10. Track Metrics & Optimize

Pay attention to open rates, click-through rates, engagement, response time and opt-outs. Messenger often delivers high open rates—70-80% or more within the first hour, which is much higher than email. Monitor what messages perform best: subject lines, content type, timing. Use A/B testing for variations of message copy, visuals, or CTA. Then use the data to iterate and improve. 

11. Respect Privacy & Transparency

Be clear about what data you collect and how you use it. If using cookies, metadata, or tracking, disclose it. Make sure users know how to opt-out and that they can stop marketing messages. Respect user feedback; if many users block or report you, adjust your strategy.

12. Use Click-to-Messenger Ads and Sponsored Messages Smartly

Product ads on an online platform

Click-to-Messenger ads allow users to start a chat directly from your ad. Sponsored Messages let you re-engage people who have already shown interest. Use these ad types for targeted offers or updates rather than cold promotions. Integrate them with conversational flows to continue engagement. 

13. Plan for Mobile Experience & Load Speeds

Mobile users dominate Messenger usage. Ensure that any content, images, buttons you send are optimized for mobile view. Rich media should be compressed appropriately. Quick replies and buttons should be clearly tappable. If content takes too long to load or images are heavy, users drop off.

14. Maintain A Good Message Format

Ensure messages look clean. Use formatting: paragraphs, line breaks, spacing. Use buttons, quick replies instead of expecting typed answers when possible. Make your Call-to-action clear. Don’t overload a message with multiple directions. Use welcome messages that clarify next steps. Provide feedback prompts (like “type 1 to speak to support”) or menu of options if your bot flows allow.

Using Facebook Messenger for marketing offers a unique opportunity to connect with users personally, immediately, and meaningfully. Following best practices, getting clear opt-in, respecting Messenger policies, using conversational tone, personalizing messages, and delivering useful content, turns your Messenger strategy from annoying to appreciated. Automation and chatbots can scale your efforts while good design, rich media, and timely follow-ups keep users engaged. Testing different copy, content types, and send frequencies ensures you stay responsive and relevant. Remember transparency, privacy, and respect are not optional, they strengthen your brand and reduce complaints. When you build for conversation rather than broadcast you create trust, loyalty, and better outcomes. Messenger becomes less a channel for promotion and more a tool for meaningful relationships.

For more tips on how you can sell digital products on Facebook, check out this comprehensive guide.

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How-Tos
How to Make Money with iPhone 17: Creators' Guide to Earning Back the Cost
Learn how creators can make money with iPhone 17 to earn back the purchase cost. Complete guide covers content creation, monetization strategies
Mainstack Editorial Team
September 16, 2025
10 min read
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Upgrading to an iPhone 17 is more than just buying the latest gadget;, it can be viewed as an investment in your creator career. With every new iteration, Apple packs in camera upgrades, faster chips, and software tools that help content look more polished and get noticed. But that new-phone price tag is real, and creators need to be sure they can earn more than they spend. 

If your current device like an iPhone 15 or 16 still delivers on quality, there may be no rush to upgrade. Still, if you leverage iPhone 17’s new features smartly, you can monetize its power and recoup the cost through creation, sales, or partnerships. 

Let’s explore how.

iPhone 17 Features That Help Creators Earn

  1. Camera & Video Enhancements

The iPhone 17 introduces a larger main sensor, improved optical image stabilization, better low-light performance, and sharper zoom. These upgrades mean creators can shoot cleaner, more professional video especially in dim settings like events or home studios. Cinematic mode and ProRes video give creators tools to distinguish their content from standard mobile footage.

  1. Performance & Speed

With the newer A-series chip, more RAM, and faster write speeds, editing video and photos directly on the phone becomes smoother. Faster rendering, better multitasking, and quicker previews reduce time wasted. The improved storage options (higher capacity) also let creators keep more raw footage and assets without external backups.

  1. Display & Battery

A brighter, more color-accurate display helps when editing in sunlight or when checking color grading. Higher refresh rates make the experience feel smooth, especially in editing apps or scrolling through timelines. Improved battery life means longer shooting sessions, fewer mid-shoot shutdowns, and less downtime charging.

  1. Connectivity & Accessories

Faster 5G, enhanced WiFi bands, and better Bluetooth connectivity improve uploading speed and live streaming quality. Supporting accessories such as external mics, gimbals or lenses matter more when the base hardware can support high bit-rate video or external-device input without lag.

  1. Software Tools & Ecosystem

Apple continues building tools and software features like photo and video editing apps, filters, live streaming tools, and seamless iCloud sync. Features like seamless backup, sharing, and cloud workflows mean less time lost managing files and more time creating.

Ways Creators Can Monetize Using the iPhone 17

Video Content
Post high-quality Reels, Shorts, TikToks, YouTube content. With iPhone 17’s improved camera, your content can look more professional, helping attract larger audiences and monetize via ad revenue or brand partnerships.

A content creator making video content

Photography & Stock
Thanks to the upgraded sensor and image clarity, you can shoot stock photos for marketplaces like Shutterstock or Adobe Stock. Also shoot paid commissioned photography; social media photos, portraits, or product shots.

Live Streaming & Virtual Events

Use the front and rear cameras to host live workshops, Q&A sessions, or streaming classes. The iPhone 17’s faster connectivity helps reduce lag and maintain quality during livestreams.

Vlogging / Podcasting with Video

If you vlog or do podcasts with video, the iPhone 17 lets you capture high-quality video with good audio (especially if paired with external mic). You can also record video “bites” for content repurposing, e.g., social clips, teasers.

Selling Digital Products

Use your iPhone 17 to create presets, LUTs, photo filters, templates, or motion graphics. Sell them on marketplaces or your own site. Since you already own the hardware, profit margins are high.

Sponsored Content & Brand Deals

Higher-quality visuals make your content more attractive to brands. When you can show photos or videos that look sharp, clean, and professional, you are in a stronger position to pitch for sponsorships or paid collaborations.

Recovering the Cost: Strategy & When Upgrading Makes Sense

Cost vs Expected Revenue

Calculate device cost + accessories + any subscriptions vs projected earnings. For example, if you can make $20-$50/month more with better video or photo quality, you may recover costs in 6-12 months.

Leveraging Micro-services

Offer small gigs: social media clips, editing or retouching, stock photos. These help recoup cost bit by bit.

Are Old iPhone 15 / 16 Models Enough?

If you already own iPhone 15 or 16 and your video, camera, and editing needs are met, waiting might make sense. Upgrading only becomes essential when image quality, speed, or battery life begins to limit your growth or deliverables.

Break-Even Analysis

A break-even analysis helps you figure out how long it will take to earn back the cost of your iPhone 17 through the extra income it brings you.

Here’s how to do it in plain steps:

  1. Find the Total Cost
    Write down how much the iPhone 17 costs, including accessories or insurance if you’re buying them too.
  2. Estimate Your Extra Monthly Income
    Think about how much more money you expect to make each month using the new phone. For example, from creating better content, landing new clients, or running your business faster.
  3. Divide Cost by Extra Income
    Take the total cost of the phone and divide it by your estimated extra monthly income.
  • Example: Phone costs $1,200. Extra income per month = $300.
  • $1,200 ÷ $300 = 4 months to break even.

If the extra income is less than the phone’s cost, it might be better to wait or save up before upgrading.

Practical Tips to Maximize Earnings Using iPhone 17

  • Use the native camera app or high-quality third-party apps that unlock full sensor potential.
  • Shoot during golden hour or good lighting to reduce editing needs.
  • Learn to use features like ProRes, Cinematic, or Photonic Engine (if available) for signature look.
  • Use presets or LUTs to speed up editing.
  • Keep your files organized by using clear folders, tags, and file names. Add helpful details (metadata) to make them easy to find later, and back everything up to cloud storage so you never lose important work.
  • Invest in small accessories like tripod, mic, lenses, etc that boost production value.

Risks & Drawbacks Before Upgrading

  • Depreciation: New Apple phones lose resale value.
  • Storage limitations: If you get a model with low storage, video and raw files may fill up fast.
  • Battery lifespan: Heavy use drains battery and battery health declines with time.
  • Time investment: Learning new features, workflows, and editing tools takes effort.

Investing in the iPhone 17 can be a smart move if you’re a creator serious about stepping up your content quality, speed, and professionalism. The camera upgrades, better performance, improved battery, and software tools are not just luxury, they are instruments that can help you earn back what you spend through video, photo, sponsorships, and product sales. 

That being said, if your iPhone 15 or 16 still meets your needs and does not limit your creativity, there is no urgent need to upgrade. Your time, skills, and consistency often matter more than the hardware alone. Before buying, plan out how you will monetize its features. Monetizing your iPhone 17 turns it from an expense into an investment, one that pays off when used with purpose.

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How to Set Up Parental Controls on Digital Devices
Discover how to set up parental controls on iPhone, iPad, and Android devices using Screen Time, Family Sharing, Google Family Link, and Google Play
Mainstack Editorial Team
September 16, 2025
10 min read
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Keeping children safe online and managing screen time are top priorities for many families. Modern devices include built-in parental controls that let caregivers limit app use, filter content, schedule downtime, and approve downloads. Apple’s Screen Time is compatible with iPhone, iPad, and Mac. Google’s Family Link, combined with Google Play parental controls, allows parents to supervise Android devices and Chrome OS. Each tool handles slightly different features, so the choice depends on the device and how hands-on the parent wants to be. 

This guide explains exactly how to set up Screen Time on Apple devices and Family Link and Play Store parental controls on Android. It also covers App Limits, Downtime, Always Allowed apps, Content and Privacy Restrictions, passcode protection, and tips for troubleshooting and best practices. 

iPhone and iPad: Using Screen Time

Screen Time lets parents schedule Downtime, set App Limits, allow certain apps during limits, block explicit content, control purchases, and manage communication limits. You can set these locally on the child’s device or manage them remotely with Family Sharing.

Step-by-Step: How To Set up Screen Time For a Child On Their Device

  • Open Settings and tap Screen Time.
  • Tap Turn On Screen Time. If this device is for a child, choose This is My Child’s iPhone and follow the prompts.

Set Downtime

  • In Screen Time, tap Downtime.
  • Turn on Downtime and schedule the hours when only allowed apps will work. Downtime can be the same each day or customized per day. 

Choose Always Allowed apps

  • In Screen Time, tap Always Allowed.
  • Pick essential apps that should always be available during Downtime, such as Phone, Messages, and FaceTime. These are the apps the child can still use when limits apply.

Set App Limits

  • Tap App Limits then Add Limit.
  • Choose app categories or individual apps and set daily time allowances. Use Customize Days to change limits by weekday. Apple Support

Content & Privacy Restrictions

  • In Screen Time, tap Content & Privacy Restrictions and turn it on.
  • Control web content, restrict explicit music and movies, block in-app purchases, and manage privacy settings. This also includes disabling certain built-in apps if needed.

Communication Limits

  • In Screen Time, tap Communication Limits.
  • Set who the child can communicate with during allowed screen time and during Downtime. This helps restrict calls and messages to trusted contacts. 

Protect your settings with a Screen Time passcode

  • In Screen Time, scroll to the bottom and choose Use Screen Time Passcode.
  • Choose a 4-digit or 6-digit passcode the child does not know. This prevents the child from changing limits. If the passcode is ever forgotten, Apple provides recovery options using the Apple ID that created the Screen Time passcode. 

If Family Sharing is used, the family organizer can manage or reset passcodes from their device.

A man, woman and child on their mobile phones

Android: Google Family Link and Google Play parental controls

Google Family Link lets parents create a supervised Google Account for children, set device bedtime, set app limits, approve or block app installs, monitor screen time, and track location on supported devices. Features and availability vary by Android version and region. 

Step-by-step: Set up Family Link

  • On the parent device, download Google Family Link for parents. On the child's device, install Family Link for children and teens if needed.
  • Open the parent app and follow the setup to create or link your child’s Google Account.
  • On the child’s device accept supervision and follow prompts to complete setup. Once linked, the parent can manage settings from their app. 

Controls available in Family Link

  • Daily screen time limits and bedtime schedules.
  • App approvals: require parent permission for Play Store installs.
  • App activity reports: view time spent by app.
  • Device location: see where the device is when it’s online
  • Lock device: remotely lock a supervised device.

Google Play Parental Controls

  • Open the Google Play Store on the child’s device.
  • Tap the profile icon, go to Settings > Family > Parental controls.
  • Turn on parental controls, create a PIN, and select content filters for apps, games, movies, and books. Purchases can be restricted or require approval.

Tips, best practices, and what to watch for

  • Use Family Sharing and Ask to Buy on Apple devices to approve app downloads and purchases when the child is under parental supervision. This adds another layer to control purchases.
  • Keep software up to date on all devices so parental control features work correctly. Syncing Screen Time across Family Sharing requires up-to-date iOS versions on all family devices.
  • Pick reasonable limits and discuss them with children so they understand boundaries. Parental controls work best when combined with open conversations about online safety.
  • Use strong passcodes and do not share parent PINs with the child. Store passcodes in a secure password manager so they are not lost.
  • Check feature differences by age. Both Apple and Google change behavior once a child reaches the age where they can manage their own account. Family Link notes different controls for children under the age threshold in each country.

Troubleshooting and common questions

If Screen Time passcode is forgotten

  • Go to Settings > Screen Time > Change Screen Time Passcode > Forgot Passcode and follow prompts to reset using the Apple ID used to set the passcode. 
  • If Family Sharing manages the child, the family organizer can reset or remove the passcode from their device via Settings > Screen Time. 
  • If no Apple ID access exists, Apple Support can help but in some cases device restore may be required.

If Family Link cannot supervise a device

Some Android devices or versions do not support all Family Link features. Make sure the child’s device meets Android version requirements and follow the Family Link compatibility guidance. If issues persist, reinstall the Family Link apps and repeat the setup steps. 

Parental controls are about creating balance, safety, and healthy habits for children. Whether you use Apple Screen Time or Google Family Link, these tools help you manage what your kids can see, use and do online. Combine these settings with clear conversations about online safety so your child understands why limits exist. Review and update settings regularly as your child grows, and secure everything with a passcode only you know. With the right mix of technology and guidance, you can make your family’s devices safe and positive spaces for learning, play and connection.

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Facebook Ad Strategies That Convert for Digital Product Sales
Learn step-by-step how to create Facebook ads that convert for digital products using Meta Business Manager, Ads Manager, and powerful ad strategies
Mainstack Editorial Team
September 12, 2025
10 min read
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Selling digital products online is more competitive than ever, and Facebook remains one of the most effective platforms to reach your audience. With billions of active users and advanced targeting options, Facebook ads enable creators, entrepreneurs, and businesses to showcase digital products like eBooks, online courses, software, or templates directly to the people most likely to buy. Creating a successful Facebook ad requires more than just boosting a post, it takes strategy, proper setup, and ongoing optimization.

Facebook makes it easy for anyone to set up ads using its tools like Meta Business Manager and Ads Manager. Whether you want to drive traffic, increase sales, or collect leads, you can design a campaign tailored to your goals.

This guide will walk you step by step through the process of creating digital product ads on Facebook, from setup to monitoring, so you can launch campaigns that convert.

Steps To Create Digital Product Ads on Facebook

Step 1: Set Up Your Foundation

Before you can create digital product ads, you need the right setup.

1. Create a Meta Business Manager Account

  • Go to business.facebook.com.
  • Sign in with your Facebook account and set up a free Meta Business Manager account.
  • This gives you professional tools to manage ads, pages, and assets in one place.

2. Create a Facebook Page
Ads cannot be run from personal profiles. You’ll need a business page.

  • Go to your Facebook homepage, click Pages, and create one if you don’t have it already.
  • Choose a business name, category (e.g., “Education” for digital courses), and complete your page details.

3. Add Payment Information

  • In Business Manager, navigate to Business Settings > Payments.
  • Add your credit card, PayPal, or other payment method.

Step 2: Create Your Campaign in Ads Manager

Once your foundation is ready, it’s time to build your campaign.

1. Go to Ads Manager

  • Inside Business Manager, click All Tools > Ads Manager.
  • This is the hub for creating, managing, and monitoring ads.

2. Click “+ Create”

  • Hit the green + Create button to start a new campaign.

3. Choose Your Objective
Facebook gives you six objectives, but for digital products, the most common are:

  • Sales – If you want direct purchases.

  • Traffic – If you want people to visit your product landing page.

  • Leads – If you want to collect emails for future marketing.

4. Name Your Campaign
Use a naming system to keep things organized, e.g., Ebook_Sales_January2025.

5. Set Your Budget
Decide between:

  • Daily Budget (spend a fixed amount each day).
  • Lifetime Budget (spend a fixed amount for the entire campaign).

Step 3: Define Your Audience and Placements

The strength of Facebook ads lies in targeting.

People holding a facebook and magnet icon

Target Your Audience
You can filter by:

  • Demographics – Age, gender, education level.
  • Location – Countries, states, or specific cities.
  • Interests – Topics like “online learning,” “fitness programs,” “self-publishing.”

  • Behaviors – People who shop online or have engaged with similar content.

Custom Audiences
Upload email lists or retarget visitors from your website using the Meta Pixel.

Lookalike Audiences
Create new audiences similar to your best customers to scale your reach.

Placements
Choose where ads appear:

  • Manual placements (Facebook Feed, Instagram Reels, Stories, Messenger).

  • Advantage+ Placements (automatic optimization by Meta).

Step 4: Design Your Ad Creative

Your ad’s creative is what captures attention and drives clicks.

Select Ad Format

  • Single Image – Great for a single product.

  • Video – Best for demos or storytelling.

  • Carousel – Multiple images, perfect for bundles or multiple products.

Visuals

  • Use high-quality images or videos.
  • Showcase the product clearly (e.g., mockups of your eBook, a demo of your software).

Copywriting Tips

  • Primary Text: Keep it short, benefit-driven, and engaging.
  • Headline: Bold and attention-grabbing.
  • Description: Extra context if needed.

Call-to-Action (CTA)

  • Examples: “Shop Now,” “Download,” “Get Started,” “Learn More.”
  • Always link directly to your product page or sales funnel.

Step 5: Publish and Monitor

Submit for Review
Once you hit publish, Facebook will review your ad to ensure it complies with policies.

Monitor Performance

In Ads Manager, track key metrics to understand how your campaigns are performing:

  • Click Through Rate (CTR): This measures the percentage of people who saw your ad and actually clicked on it. A higher CTR usually means your ad copy, creative, or targeting is resonating with your audience.
  • Cost Per Click (CPC): This tells you how much you are paying on average for each click on your ad. Lower CPC means you are driving traffic more cost effectively.
  • Conversions and Sales: This tracks how many people took a desired action after clicking your ad such as signing up, purchasing, or downloading. It shows the real business impact of your campaigns.

Optimize Ads

  • Test different creatives (images, videos, headlines).
  • Adjust your audience if results are weak.
  • Increase budget on winning ads, pause underperforming ones.

Pro Tips for Digital Product Ads

  1. Install the Meta Pixel

  • A small code snippet for your website that tracks actions like sign-ups or purchases.

  • Essential for retargeting and conversion tracking.

  1. Use Advantage+ Catalog Ads

  • Upload your product catalog and let Facebook dynamically show the right product to the right user.

  1. Leverage Video Ads

  • Videos demonstrate value better than static images. Keep them under 30 seconds.

  1. Retarget Visitors

  • Show ads to people who visited your site but didn’t buy.

  1. Collaborate with Influencers

  • Partner with micro-influencers in your niche and run ads featuring them for credibility.

Example: Selling an Online Course with Facebook Ads

Let’s say you’ve created a course on “How to Build a Freelance Business.”

  • Objective: Sales.

  • Audience: 22–35-year-olds interested in freelancing, side hustles, and online income.

  • Ad Creative:

    • Video ad with a 30-second course preview.

    • Text: “Ready to start earning as a freelancer? Learn proven strategies inside this step-by-step course.”

    • CTA: “Enroll Now.”
  • Budget: $20/day.

  • Optimization: Retarget people who visited the course page but didn’t purchase.

This structured approach ensures higher conversions and sustainable results.

Creating digital product ads on Facebook may seem overwhelming at first, but the process becomes simple once you follow a structured approach. By setting up a Meta Business Manager account, choosing the right campaign objective, targeting your audience precisely, and designing compelling creatives, you can build ads that drive real results.

The key is not just launching the ad, but monitoring and optimizing it over time. Test different formats, experiment with audiences, and scale what works best. With the right strategy, Facebook ads can help you reach thousands of potential buyers and turn digital products into steady revenue streams.

Start small, learn from the data, and refine your campaigns for maximum impact.

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3 Mistakes Killing Your Digital Product Sales (and How to Fix Them Fast)
Discover 3 critical mistakes hurting your digital product sales and learn quick fixes to boost conversions. Proven strategies to increase revenue
Mainstack Editorial Team
October 14, 2025
10 min read
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If you've ever asked yourself, "Why aren't my digital products selling?", you're not alone.

Selling online looks easy on paper. Create a product, upload it to your storefront, share the link, and wait for the sales notifications. But in reality, most creators and entrepreneurs quickly discover that selling digital products requires more strategy than luck.

Between rising ad costs, tough competition, and the constant need to promote, it's easy to feel stuck. But there’s a way out. Selling digital products successfully isn't about luck - it's about strategy. And often, a few small shifts can completely change your sales results.

Here are the 3 most common mistakes digital product sellers make, why they're hurting your business, and how to fix them immediately.

Mistake 1: Relying Only on Paid Ads

Many sellers believe that ads are the fastest way to drive sales, and there's some truth to that. Yes, ads can bring traffic, but here's the problem:

Ad costs are skyrocketing: You're paying more to get fewer results. Meta's average cost per click increased by 61% year-over-year in 2024, while conversion rates dropped.

Algorithms change overnight: What worked today may flop tomorrow. Platform updates can tank your campaigns without warning.

Bigger brands outspend you: Leaving small creators with negative returns. When you're competing against companies with six-figure ad budgets, your $500 monthly spend gets drowned out.

This results in burning money while your sales remain unpredictable.

The Fix:

Stop relying on ads alone. Instead:

Build organic discovery: Post valuable content, use SEO, and grow your audience. Content that educates or entertains builds trust and attracts buyers naturally over time.

Tap into partnerships and communities to expand your reach. Real communities exist where your ideal customers are already engaged:

  • TikTok #BookTok - Over 35 million videos tagged with #BookTok globally, with posts viewed over 200 billion times (perfect for ebook and course sellers)
  • Reddit's r/Entrepreneur - 4.9 million members actively seeking business solutions and tools
  • Indie Hackers - Community of bootstrapped founders discussing profitable online businesses and sharing revenue numbers
  • LinkedIn Creator Communities - Professional groups where content creators and entrepreneurs connect
  • WhatsApp/Telegram Creator Groups - Niche communities connecting digital entrepreneurs
  • Facebook Groups - Communities like "Digital Product Creators" and "Course Creation Community" with tens of thousands of active members

These aren't random forums - they're active communities where your potential customers are already asking for solutions you've created.

Use affiliates as your personal sales team, but even better. With affiliate marketing, you only pay when a sale is made.

What top sellers do: Mainstack's Affiliate Marketplace allows you to list your products and let affiliates promote them to audiences you'd never reach on your own. You get instant distribution with no added cost up front.

Mistake 2: Poor Pricing Strategy

Your price is more than a number; it's a signal. Price your product too low and customers doubt the quality. Price it too high without proof of value, and they'll walk away.

Many sellers fall into these traps:

  • Copy-pasting competitors' prices without context
  • Ignoring how their unique value changes customer perception
  • Failing to package products in ways that increase perceived worth

The result is either low sales or low profits - sometimes both.

The Fix:

Price based on value delivered, not just market averages. Ask yourself: What specific outcome does my product create? What would that outcome cost if achieved another way?

Bundle products (like a course + workbook + templates) to justify higher pricing. Bundles increase perceived value significantly, making customers see more for their money.

Experiment with different price points and track conversion rates. A/B test your pricing. Sometimes a $97 product sells better at $147 because the higher price signals premium quality.

Important: Mainstack is hosting a live pricing + sales webinar with one of Africa's top sales coaches. This session will give you proven frameworks to price, package, and position your products with confidence. Keep an eye out for details - you won't want to miss this.

Mistake 3: Selling Through Limited Channels

Another silent killer is relying on just one platform to sell. If Instagram is your only sales channel and the algorithm tanks, your income tanks with it.

Limiting yourself means:

  • You're capped by the size of your existing audience
  • You're overly dependent on one platform or storefront
  • You're ignoring huge opportunities in other markets and communities

The Fix:

Diversify your channels: Use multiple storefronts, affiliate marketplaces, email lists, and social platforms. Don't put all your revenue eggs in one basket.

Think beyond just where you can sell - ask "who else can sell this for me?" Your customers, brand partners, micro-influencers, and affiliates can all become distribution channels.

Equip your affiliates (or partners) with marketing assets that make it easy to promote your product. Provide email templates, social media graphics, key talking points, and sample testimonials.

Learning how to sell digital products isn't about working harder - it's about working smarter. Avoiding these mistakes (over-relying on ads, poor pricing, and limited channels) will set you apart from the majority of sellers who struggle to make consistent income.

The most successful digital product sellers share one trait: they multiply their reach by empowering others to sell for them.

Ready to take action? Start by listing your product on the Mainstack Affiliate Network today. It's quick, simple, and sets you up to scale faster. Here's a step-by-step guide to get started.

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iPhone 17 vs iPhone 16: Is the Upgrade Worth It?
iPhone 17 vs iPhone 16 complete comparison guide. 120Hz ProMotion, double storage, better cameras - is the upgrade worth it? Pre-orders start Sept 12.
Mainstack Editorial Team
September 12, 2025
10 min read
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Apple just dropped the iPhone 17 lineup on September 9, 2025, and if you're clutching your iPhone 16 wondering whether to upgrade, that’s understandable. With pre-orders starting September 12 and devices hitting stores September 19, the timing pressure is real. But after just one year, is the iPhone 17 worth the jump? Let's break down everything you need to know to make the smartest decision for your wallet and your daily use.

What's Actually Changed

Display Revolution Finally Arrives

The most significant upgrade in the iPhone 17 is something Pro users have enjoyed for years: 120Hz ProMotion technology. The iPhone 17 features a 6.3-inch display with ProMotion, up from the iPhone 16's 6.1-inch screen, while the iPhone 16 and iPhone 16 Plus continue to offer 60Hz refresh rates.

Why this matters: If you've ever used a Pro iPhone or high-end Android phone, going back to 60Hz feels sluggish. The 120Hz display makes scrolling buttery smooth, gaming more responsive, and overall interaction more premium. This alone might justify the upgrade for many users.

Storage Value Proposition Gets Better

Here's where Apple sweetened the deal: the iPhone 17 starts at $799 with 256GB storage, which is double the previous base storage, while the iPhone 16 starts at $799 for the 128GB model. You're getting twice the storage for the same starting price – that's real value.

Chip Progression

The iPhone 17 runs on the new A19 chip for improved performance, while the iPhone 16 features the A18 chip, built on second-gen 3nm technology. This represents a one-generation jump, which typically means 10-15% performance improvements.

Apple Intelligence Reality Check

Both phones support Apple Intelligence, but the iPhone 16 is already well-equipped. With iOS 18.2, iPhone 16 users have ChatGPT integration for Siri, Visual Intelligence features, Genmoji, Image Playground app for AI image generation, and Image Wand. The iPhone 17's AI improvements are evolutionary, not revolutionary.

If you bought your iPhone 16 for AI features, you're already well-served.

Camera System Upgrades

iPhone 17 Camera Improvements

The iPhone 17 features a 48MP Dual Fusion camera system with an optical-quality 2x Telephoto and a new 48MP Fusion Ultra Wide camera that captures macro photography in more detail. Plus, the innovative Center Stage front camera takes selfies to the next level.

A display of the new iPhone 17 range

iPhone 16 Current Capabilities

The iPhone 16 features a 48-megapixel Fusion wide-angle lens and 12-megapixel ultra-wide lens, with improved Photographic Styles for real-time lighting and color adjustments. It also includes the Camera Control button for quick camera access with force sensor and touch sensor for gesture support.

The verdict: The iPhone 17's camera upgrades are solid, especially for macro photography enthusiasts, but the iPhone 16's system is already excellent for most users.

Battery Life

The iPhone 17's battery capacity grew from 3,561 mAh on the iPhone 16 to 3,692 mAh on the 17 – that's a 4 percent increase. While the iPhone 16 already supports up to 22 hours of video playback with battery lasting up to two hours longer than iPhone 15, every bit of extra battery life helps.

Expect maybe 30-60 minutes of additional daily use, helpful but not exceptional.

Design & Durability Improvements

iPhone 17 Enhancements

The iPhone 17 features new Ceramic Shield 2, with the front cover being tougher than any smartphone glass with 3x better scratch resistance than the previous generation and reduced glare. New colors include lavender, mist blue, black, white, and sage.

iPhone 16 Design

The iPhone 16 has an all-glass front and colorful matte glass back framed by color-matched aluminum, available in black, white, teal, pink, and ultramarine.

The improvements are nice-to-have rather than must-have upgrades.

Who Should Upgrade?

Upgrade to iPhone 17 if you:

  • Crave smooth displays: The 120Hz ProMotion is the single biggest upgrade
  • Need more storage: 256GB base storage vs 128GB is genuinely valuable
  • Are a photography enthusiast: Better macro capabilities and Center Stage front camera
  • Want latest and greatest: You upgrade annually anyway
  • Have an older trade-in: Good trade-in value can offset costs

Stay with iPhone 16 if you:

  • Recently purchased: Bought within the last 6 months
  • Happy with 60Hz: Don't notice or care about display refresh rates
  • Budget-conscious: Trade-in values may not justify the cost
  • Satisfied with current features: iPhone 16 AI and camera already excellent
  • Prefer two-year upgrade cycles: Wait for iPhone 18's potentially bigger changes

Consider iPhone Air instead if you:

You want the breakthrough iPhone Air design that's impossibly thin and light at just 5.6mm thick, though it costs $999 versus the iPhone 17's $799 starting price.

Cost Analysis

Trade-In Mathematics

Apple offers $200 to $700 in credits when trading in iPhone 13 or newer, with carrier deals providing up to $1,100 in credits. However, your iPhone 16 has depreciated significantly after just one year.

Example calculation:

  • iPhone 17 (256GB): $799
  • iPhone 16 trade-in value: ~$500-600
  • Net upgrade cost: $200-300

Alternative strategy: Sell your iPhone 16 privately for potentially $50-100 more than trade-in value.

The iPhone 17's 120Hz ProMotion display and doubled base storage make it a compelling upgrade, but the decision hinges on your priorities and timing.

If you're a display quality enthusiast who notices the difference between 60Hz and 120Hz, the upgrade is probably worth it. If you're a practical user who bought the iPhone 16 within the last six months, you're better off waiting for the iPhone 18, which will likely bring more significant changes.

The sweet spot: iPhone 14 or older users should definitely consider jumping to the iPhone 17. iPhone 15 users have a reasonable case for upgrading. iPhone 16 users should think carefully about whether the display and storage improvements justify the cost.

Remember, with Apple's predictable annual release cycle, there will always be something better around the corner. The iPhone 17 is a solid incremental upgrade, but it's not revolutionary enough to make iPhone 16 users feel like they're missing out on essential features. If you're on the fence, visit an Apple Store to experience the 120Hz ProMotion display firsthand. For many users, that hands-on experience will make the decision clear one way or the other.

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How to Handle Cross-Border Payments With Ease
Practical steps to simplify cross-border payments. Discover how to choose the right platform, reduce fees, stay compliant, and build trust internationally
Mainstack Editorial Team
September 2, 2025
10 min read
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Expanding your business across borders opens doors to new opportunities, but it also comes with challenges, particularly with payments. International sales introduce added complications, different currencies, fluctuating exchange rates, hidden bank charges, and compliance issues, which can eat into your profits if you aren’t careful. The good news is that with the right tools and strategies, managing cross-border transactions can be seamless, secure, and cost-effective. The key to staying ahead is using the right systems and processes to simplify transactions and protect your revenue, all while keeping global clients happy.

In this guide, we’ll walk through practical steps on how to handle international payments like a pro, so sit back, relax, and take notes.

Step 1: Understand the Basics of Cross-Border Payments

Before managing cross-border payments effectively, it’s important to understand what sets them apart from local transfers. A cross-border payment simply means money moving between two people or businesses in different countries. Unlike domestic transfers, these involve multiple layers such as currency conversion, intermediary banks, and international regulations, which can make them slower and more expensive.

The main players in this process are:

  • Banks, which handle most traditional transfers but often charge high fees.
  • Payment processors that move money between countries on behalf of businesses.
  • Fintech platforms. These have disrupted the space by offering faster, cheaper, and more transparent services.

For example, think of a freelancer in Lagos who’s been hired by a client in New York. When the client pays, the transaction doesn’t just “go through.” It passes through currency conversion, checks for compliance, and sometimes intermediary banks or card networks before reaching the freelancer’s account. Understanding these moving parts helps you spot where delays or fees may appear and how to avoid them.

Step 2: Choose the Right Payment Platform

Not all payment methods are created equal. Traditional banks are reliable but often slow and expensive for cross-border transfers. That’s why many freelancers, small businesses, and service providers turn to digital alternatives.

Here are a few options worth considering:

Wise (formerly TransferWise) – Known for transparent fees and real exchange rates.

Payoneer – Popular with freelancers and marketplaces like Upwork or Fiverr.

Mainstack – An all-in-one platform for African creators, service providers, and entrepreneurs, offering multi-currency support, fast payouts, and low fees.

PayPal – Widely recognized, easy to set up, but can be expensive with fees.

Flutterwave – Strong in African markets, supports multiple currencies and global payouts.

Pro tip: If you’re looking for a seamless experience, consider platforms like Mainstack that combine multiple currency integrations, low fees, and quick transfer speeds. They save you both time and money.

Step 3: Prioritize Security and Compliance

Cross-border payments are more than just the money or day-to-day transactions. They involve regulations. Every country has financial compliance rules to prevent fraud and money laundering, so it’s essential to use providers that take security seriously.

To stay safe, be sure your account with whichever platform you decide to use meets the following requirements :

  • KYC (Know Your Customer) – Verify your identity with documents like passports or IDs. This protects both you and your clients.
  • AML (Anti-Money Laundering) compliance – Regulated providers monitor suspicious activity to keep your funds secure.
  • Account security – Always enable multi-factor authentication and monitor your accounts for unusual activity.

For example, if you’re working with a client overseas, using a regulated platform like Wise, Payoneer, or Mainstack ensures the transaction meets compliance standards. This not only protects your earnings but also builds trust with clients who want to know their money is moving through secure channels.

Step 4: Choose the Right Payment Methods for Your Audience

Different customers have different payment preferences, and this becomes even more important when you’re selling internationally. In some regions, cards dominate. In others, wallets like PayPal or mobile money are the norm. The goal is to reduce friction because if a buyer doesn’t see a familiar or trusted option at checkout, chances are they’ll abandon their cart.

E-commerce checkout page displaying multiple payment options including Credit/debit card, Bank transfer, USSD, PayPal, and a blue Continue button at the bottom.

Take time to research which payment methods are most trusted in the markets you’re targeting. For example, in the UK, debit cards and PayPal are very common, while in Nigeria, bank transfers and mobile money are widespread. Offering multiple options signals reliability and makes it easier for customers to complete their purchase without second-guessing. 

Step 5: Make Currency Conversion Simple

One of the fastest ways to lose a customer is to make them calculate prices themselves. Imagine seeing an item priced in dollars when you’re used to paying in naira or pounds. It feels like extra work, and it raises doubt about the true cost or value of the item/service.

Customers prefer to pay in a familiar currency because it reduces uncertainty about exchange rates and makes the process more transparent. To avoid drop-offs in the sales funnel, use tools that automatically display prices in your customers’ local currency or allow them to switch easily at checkout. Many payment providers offer built-in conversion features, and some e-commerce platforms let you conveniently plug this in.

The goal here is transparency and flexibility. Customers should not only be able to make payment in their own currency, but should also know exactly what they’re paying without having to pull out a calculator. This flexibility not only removes friction but also signals that you understand and respect your clients’ needs. 

Step 6: Keep Records & Stay Compliant

Collecting payments is only half the job; properly tracking them is another, and it’s just as important. Accurate records make it easier to manage cash flow, handle taxes, and quickly resolve any disputes. In many countries, businesses must also meet compliance requirements such as Anti–Money Laundering (AML) and Know Your Customer (KYC) regulations. Choosing platforms that automatically generate receipts and provide exportable transaction histories saves you time and also ensures you remain compliant.

Step 7: Build Trust Through Transparency

At the end of the day, clients and customers pay faster when they trust you. That means clear communication about fees, reliable delivery of products or services, and professional invoicing. By offering secure, well-known payment methods, your buyers/clients are reassured that their money is safe. Trust isn’t built overnight, but consistently smooth transactions go a long way toward repeat business and referrals.

Handling cross-border payments doesn’t have to be complicated. By choosing the right platforms, prioritizing security, simplifying currency conversion, and keeping accurate records, you can make the process seamless for both you and your clients. When payments are smooth, transparent, and flexible, you not only protect your revenue but also build trust that strengthens long-term relationships. 

Start putting these steps into practice today, and you’ll be well on your way to handling international payments like a pro.

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5 Marketing Strategies That Actually Work for Solo Creators
Discover five marketing strategies that work for solo creators and entrepreneurs and learn how to grow your audience, build your brand, and boost income
Mainstack Editorial Team
August 22, 2025
10 min read
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Being a solo creator comes with many responsibilities and challenges. As someone trying to juggle many things at once as a solo creator, such as content creation, marketing, customer service, and business strategy. The biggest challenge is trying to stand out in a crowded online space while managing your time and resources effectively.

But here’s the good news: you don’t need every marketing tactic under the sun to succeed. You just need the right strategies, the ones that consistently deliver results for creators, freelancers, coaches, and entrepreneurs building their businesses online.

In this article, you’ll discover five proven marketing strategies for solo creators that will help you grow your audience, strengthen your brand, and generate more income from your skills and knowledge. These aren’t passing trends, they are sustainable and practical steps that you can apply once you are done with reading this post today. Whether you’re a content creator, service provider, or aspiring entrepreneur, these tips will help you market smarter, not harder.

1. Build a Consistent and Relatable Brand Image

Creating a brand image is the most fundamental strategy in ensuring you build a business that is meant to last. In today’s world people are more likely to follow businesses based on their image compared to those who choose to hide from the spotlight. An image for your brand is the single most valuable marketing asset you can own as a solo creator. The personality, voice, and values are what makes you unique and stand out.

A man presenting marketing statistics

Why it works:

  • Gives you direct access to your audience.

  • Use consistent visuals (colors, fonts, and imagery that reflect your style).

  • Builds long-term trust through personalized content.

How to do it effectively:

  • Use consistent visuals (colors, fonts, and imagery that reflect your style)

  • Identify your core values by listing 3–5 values that matter most to your brand (e.g., transparency, creativity, empowerment) and let them guide your messaging.

  • Define your tone and style by choosing how you want to present yourself(whether you’re more formal, conversational, motivational, or witty)and keep it consistent across platforms.

2. Find Your Niche First Before You Branch Out

Your niche is your “home base”, your primary focus with your primary audience. Picking your niche early on in your career allows you to dominate faster and build authority as it will be easier to stand out when you’re “the go-to” for something specific. So before you branch out into other areas, build something that works best for you.

Why it works:

  • Builds brand recognition and trust faster.

  • Lets you refine your message and style without overwhelm.

  • Makes it easier for your ideal audience to find you.

How to do it effectively:

  • Start with your expertise and passions, pick something that aligns with what you love and what you’re good at.

  • Define your ideal audience .Be specific, describe their age, profession, interests, and challenges.

  • Validate your niche. Test it with a small audience, polls, or pre-selling an offer before going all in.

3. Leverage Collaborations and Partnerships

The subheading says it all: you can’t do it all by yourself. Rather than going out and taking it on by yourself, find other like-minded solo creators with the same mindset and drive as you. Leveraging these strategic collaborations can accelerate your reach without having to spend much on ads. Another advantage is getting to break into a whole new industry completely with the help of those collaborations. So, go out today and partner with creators and influencers that share your target audience or are in a different industry from yours.

Why it works:

  • Introduces you to warm, targeted audiences.

  • Builds credibility through association with trusted peers.

  • It sparks creative cross-promotions and fresh ideas.

How to do it effectively:

  • Start with small collaborations such as joint Instagram posts/live, or co-created content.

  • Approach potential partners with a clear value proposition.

  • Focus on partnerships that align with your audience and brand values.

4. Build and Nurture Your Email List

As much as social media is regarded as a major tool in converting customers, it is not predictable. Algorithms change all the time, and it is hard to predict what will trend between today and next month. Having all of your audience on platforms you don’t control leaves you vulnerable.

A group of freelancers checking their phones

However, your email list, on the other hand, is an underrated alternative. It gives you full control over what you can communicate and send to your client. Which is why it is important for every creator to always build and nurture relationships through emails, and these can be gotten through lead magnets that help to draw your potential customers in with something that benefits them.

Why it works:

  • Direct, Guaranteed access.

  • It provides higher engagement rates.

  • Revenue potential.

How to do it effectively:

  • Keep track of recurring audience questions from comments, emails, and DMs.

  • Create blog posts, videos, or guides that deliver clear, actionable solutions.

  • Link each piece of content to a related offer or email opt-in.

  • Use tools like Mainstack to create a landing page that integrates your sign-up form and makes subscribing frictionless.

5. Lean Into a Signature Content Series

Creating a signature content series is an excellent marketing strategy for your brand because it builds two key elements: consistency and anticipation. Consistency means your audience knows exactly when to expect new content, while anticipation keeps them excited for what comes next. Whether it’s a Monday newsletter or a Friday video drop, this approach works in your favor over time.

Why it works:

  • It creates anticipation.
  • Builds familiarity and trust.
  • It establishes authority through repetition.

How to do it effectively:

  • Pick a theme and format that aligns with your brand goals.

  • Set a publishing rhythm.

  • Promote It across multiple channels.

  • Analyze & Refine.

Marketing success for solo creators isn’t about doing more, it’s about doing what works consistently. By building an image for your brand, finding your “niche” before expanding, collaborating strategically with other creators, building and nurturing your email contacts and creating a signature series for your content, you will be able to create a marketing system that attracts, engages, and converts your ideal audience.

Pick one or two strategies from this list to start with, and commit to executing them well. Over time, you’ll refine your process, see results, and scale your efforts without burning out. Remember, the most successful creators focus on sustainability, not just speed. Start implementing these five proven strategies, and you’ll position yourself as a trusted, in-demand expert in your field.

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Using Mainstack’s New Tools To Optimize Your Digital Product Sales
Discover Mainstack’s latest tools built to optimize digital product sales. Take payments in 135+ local currencies, see how to grow and scale your income.
Mainstack Editorial Team
August 30, 2025
10 min read
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In our quest to provide a streamlined process for digital creators, we’re excited to introduce three game-changing upgrades to our storefront product.

These improvements will redefine how our creators, entrepreneurs and businesses handle worldwide pricing, payments and personalization.

 

Multi-currency product pricing

 

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Say goodbye to the days of being tied to one currency. Now, you can set prices in over 100 different local currencies. No matter where customers are purchasing your products or services from — Singapore, South Africa, or Ireland — they can shop and pay in their preferred currency. It’s all about giving them a personalized shopping experience while keeping things seamless.

This update isn’t just about catering to a global audience; it’s also about giving creators and digital entrepreneurs the flexibility to adapt to currency fluctuations. It’s a win-win, making shopping convenient for customers and giving businesses more freedom.

 

Expanded Pay-In Currencies

 

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We’re all about inclusivity, and that extends to payment options.

We’ve partnered with some of the largest and most reliable payment infrastructure providers to broaden our range of pay-in currencies to over 135, so creators and digital entrepreneurs can accept payments in more than 150 countries. Now you can break boundaries by connecting your businesses with clients worldwide.

Our diverse array of pay-in currencies reflects our commitment to international commerce.

Whether you’re a small business eyeing new markets or a global enterprise managing transactions, the enhancements on our storefront product make it easy to reach a broader audience without the hassle of currency conversions.

 

Customize Purchase Email

 

 

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To take your brand’s personalization to another level, we’ve introduced a game-changing feature that puts the power of personalized communication directly into the hands of our entrepreneurs and businesses: the ability to customize purchase emails.

Every interaction with a customer is an opportunity to leave a lasting impression.

With this new feature, creators, entrepreneurs and businesses can tailor the automated emails sent to their customers upon purchase to reflect their brand personality, highlight promotions, and provide additional information or special offers.

 

Why is this feature so important?

 

Because in today’s competitive landscape, standing out from the crowd is essential.

Generic, cookie-cutter emails risk blending into the noise of the inbox.

But by allowing businesses to inject their own unique voice and branding into every communication, we’re enabling them to forge deeper connections with their customers and drive loyalty.

 

Key Benefits at a glance of the new improvements

 

Enhanced customer experience: You now empower your customers or clients by allowing them to browse and purchase products from your storefront in their preferred currency.

Adaptability: Businesses can now easily adjust to currency fluctuations and market dynamics with the flexibility to set prices in multiple currencies.

Global reach: Businesses can now connect with customers in over 150 countries and collect payments in a vast array of currencies, breaking down barriers to international trade.

Simplified operations: We have streamlined our payment process to cater to the diverse needs of a global customer base.

Promotional Opportunities: You can now seamlessly integrate promotional banners, discount codes, or referral incentives into purchase confirmation emails to encourage repeat purchases and referrals.

As the e-commerce and digital product landscape evolves, we are committed to providing innovative solutions that enable businesses to thrive in the global marketplace.

These three enhancements on our storefront product exemplify this commitment, offering a glimpse into the future of seamless, borderless transactions and personalization.

Sign up today and experience the power of multi-currency product pricing, expanded pay-in currency options, and customizable purchase email communications.

You can also, visit your Storefront to explore these groundbreaking features.

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Why Course Creators Need Creator-First Platforms for Fair Revenue
Discover why course creators need creator-first platforms that put their growth first, offering tools to market, sell, and manage their courses with ease.
Mainstack Editorial Team
August 26, 2025
10 min read
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You create because you're passionate about sharing what you know. Every course, lesson, and resource you build reflects that passion. But then come the fees, complicated systems, and the realization that the platform benefiting most isn't you.

Traditional course platforms take more than they give. Transaction fees, hidden costs, and complicated systems turn what should be a collaborative effort into a frustrating, one-sided arrangement.

Course creation should be simple, rewarding, and built around what matters most: your knowledge and the community you're creating.

Why Traditional Course Platforms Fail Creators

The current landscape of online course platforms is limiting and outdated. Rather than supporting creators, these platforms introduce unnecessary obstacles and financial burdens, prioritizing profits over the success of those actually creating the content.

Recent platform comparisons show significant fee variations, with traditional platforms often charging premium prices while limiting creator control and customization options.

A creator-first course platform should be intuitive, easy to navigate, and built with the goal of prioritizing course creators' teaching success without technical headaches.

Here's what needs to change in online education platforms:

Fair Payment Structures for Course Creators

Creators should only pay when they earn. Course platforms should adopt this fair and transparent model, where creators only share their earnings after seeing success, not before.

The Reality Check: Platform fees vary dramatically across the industry. For example:

  • Udemy takes up to 75% commission on courses sold through their organic search
  • Teachable charges 5% transaction fees on their basic plan
  • Kajabi offers no transaction fees but requires expensive monthly subscriptions starting at $119

According to recent creator economy research, many creators still receive compensation for less than half of the content they produce, highlighting the need for more transparent and fair compensation practices.

Global Payment Accessibility for Online Educators

A global audience requires global solutions. Platforms should ensure creators can receive earnings in any currency, making it easier for educators to connect with learners worldwide without payment barriers.

Modern course platforms now support multiple currencies and payment methods, but many still limit creators' ability to optimize their global reach due to restrictive payment processing.

Technology That Supports Course Creation

Platforms should simplify the content management process. Managing your online courses shouldn't feel like solving a puzzle of unnecessary steps and technical roadblocks.

The cost of creating quality online course content can reach $20,000+ per hour of development when factoring in all the technical complexities that traditional platforms impose on creators.

This conversation goes beyond switching to a better platform. It's about shifting the mindset from exploitation to empowerment, from hidden costs to clear value, and from constant frustration to creative freedom.

Creator-First Platforms Put Education First

The future of online education must be built on fairness and transparency. Platforms should treat creators as partners, not resources to be mined for revenue. The technology needed to support this evolution already exists; what's missing is the will to center creators in the process.

Industry experts note that "to approach a creator in 2024 with a request for free labour is not just outdated; it's downright disrespectful." This principle extends to platform fees and creator compensation structures.

Course creators are more than just content producers. They are:

  • Community Builders who create spaces for learning and engagement
  • Mentors who inspire and guide their learners
  • Innovators who shape the future of education with fresh ideas

In this evolving landscape, creators deserve recognition for the value they bring. Fair compensation, creative freedom, and respect for their contributions should be standard features of any course platform.

The conversation around online course platforms needs to evolve. It's not just about fixing outdated systems, it's about creating a space where course creators can thrive.

Research shows that growth opportunities now rank as the top factor contributing to creator satisfaction, surpassing compensation as the primary motivator. This shift indicates that creators want platforms that invest in their long-term success.

The online education industry is already shifting. New platforms are emerging, built on transparency, fair compensation, and a creator-first mindset. These platforms are rewriting the rules, offering genuine support for the creators driving the online education revolution.

The future of course creation should be:

  • Accessible to all creators, regardless of location
  • Fairly compensated, ensuring that educators earn what they deserve
  • Simple and intuitive, allowing creators to focus on teaching, not tech issues

Knowledge should flow freely, creating value for both educators and learners without unnecessary barriers.

The next chapter of online education should be shaped by those who create, share, and inspire. Blockchain-based platforms and new creator economy models offer glimpses of a more equitable future by prioritizing transparency and empowering creators with ownership.

The outdated systems that limit growth and creativity are no longer the only option. According to 2025 industry projections, platforms offering 0% transaction fees and creator-first features are becoming the new standard.

Now is the time to break barriers, challenge the old models, and build a future where creators have control over their success. The future of course creation is about empowering educators, valuing their contributions, and supporting their communities.

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