Product Updates

Product Updates & New Features

Explore our latest product updates for creators. Learn about new tools, upgrades, and fixes that improve workflows and boost your online business.

Featured
Launch Wins
Mainstack Refer and Earn Program: Refer Once, Earn 30% For Life
Mainstack Refer and Earn Program lets you refer once and earn 30% for life. Invite creators, grow your community, and enjoy recurring rewards forever.
Ogochukwu Enwefah
August 26, 2025
10 min read
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At Mainstack, we're dedicated to empowering entrepreneurs and creators to thrive in a borderless digital economy. Our Refer and Earn program provides a straightforward and rewarding way to establish a sustainable income stream while helping others discover a platform that can transform their businesses.

 

What Is the Refer and Earn Program?

Mainstack's Refer and Earn program pays you up to 30% commission for life from your referrals, for as long as they use Mainstack. As an entrepreneur in Lagos, a creator in New York, or a business owner anywhere in the world, this program is designed to reward you for promoting a platform that's already helping users build borderless businesses.

The best part is, Mainstack has no monthly subscription fees. That means your referrals can access powerful tools to get paid in 135+ currencies without recurring costs holding them back, and you’ll earn a lifetime commission from their success.

 

Why Join the Refer and Earn Program?

 

  • Passive Income for Life: Earn up to 30% commission for your referrals, forever. The more they grow, the more you earn.
  • Support a Revolutionary Platform: Mainstack enables businesses to sell globally without barriers. By referring others, you’re helping them unlock limitless potential.
  • No Limits, Just Opportunities: There’s no cap on how much you can earn, making this a scalable way to build income while focusing on your goals.

 

How It Works

  • Sign Up: Join the Refer and Earn program here. It’s quick and free.
  • Share Your Link: Get your unique referral link and share it with your network via email or social media.
  • Earn Commissions: When someone signs up through your referral link and uses Mainstack, you'll earn up to 30% commission from every successful sale they make.

 

 Who Should Join?

This program is perfect for anyone passionate about entrepreneurship and creativity. Business owners, content creators, or anyone with a community can turn their connections into a steady income stream. 

The digital economy is all about community, and at Mainstack, we believe in growing together. Our Refer and Earn program is your chance to build passive income while enabling others to succeed globally. 

Get started today, sign up, and start referring.

Featured
Feature Improvements
Mastering Flexible Payments with Pay-in-Tranches by Mainstack
Transform your sales with Mainstack's Pay-in-Tranches! Split customer payments into 2-4 installments, boost satisfaction, and increase conversions today.
Ogochukwu Enwefah
August 25, 2025
10 min read
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Price objections kill more sales than any other factor. A customer sees your $1,000 course, wants it, but can't justify the upfront cost. They leave. You lose the sale.

Mainstack's Pay-in-Tranches eliminates this barrier by splitting payments into 2, 3, or 4 manageable installments. Instead of losing that customer, you convert them while maintaining your full pricing power.

The Flexible Payment Revolution

The payment landscape has fundamentally shifted. Nearly 4 in 5 merchants plan to improve their installment payment capabilities because consumer behavior has changed permanently.

Market Growth:

Consumer Expectations:

This isn't a trend, it's the new standard. Customers expect payment flexibility, and businesses that don't offer it are losing sales to competitors who do.

Measurable Business Impact

Conversion Rate Improvements

Price sensitivity is the #1 reason customers abandon purchases. Pay-in-Tranches directly addresses this:

Revenue Growth

Flexible payments don't just convert more customers, they increase spending per customer:

Customer Satisfaction and Retention

Happy customers become repeat customers:

How Pay-in-Tranches Works

Payment Structure Options

Installment Splits:

  • 2 payments: 50% at purchase, 50% later
  • 3 payments: 33% at purchase, two additional payments
  • 4 payments: 25% at purchase, three additional payments

Flexible Intervals:

  • Monthly payments for ongoing programs
  • Quarterly payments for seasonal offerings
  • Custom intervals based on your business model

Automated Management:

  • Automatic charge processing
  • Payment failure handling
  • Customer notification system
  • Real-time status updates

Advanced Features

Smart Analytics Dashboard:

  • Payment success rates by installment option
  • Customer payment behavior patterns
  • Revenue forecasting based on scheduled payments
  • Churn prediction for incomplete payment plans

Risk Management:

  • Automated credit checks for larger amounts
  • Payment failure retry logic
  • Flexible grace periods
  • Customer communication workflows

Integration Capabilities:

  • Seamless checkout experience
  • Mobile-optimized payment flows
  • Multiple currency support
  • Third-party tool integrations

Industry-Specific Applications

Online Education and Courses

Educational purchases are perfect for installment payments because they're high-value investments in personal development:

Digital Products and Software

High-value digital products benefit significantly from payment flexibility:

  • Template bundles and design assets appeal to budget-conscious creatives
  • Software licenses can be paid over time, reducing barrier to entry
  • Digital marketing tools and courses convert better with installment options
  • Subscription products can offer annual plans with quarterly payments

Services and Consulting

Professional services often face price objections that installments can overcome:

  • High-value consulting packages become more accessible
  • Coaching programs can align payments with session schedules
  • Done-for-you services can split payments across project milestones
  • Retainer agreements can offer flexible payment structures

E-commerce and Physical Products

Even traditional retail benefits from payment flexibility:

Customer Psychology and Payment Behavior

Understanding why customers choose installment payments helps optimize your offering:

Financial Management

75% of paycheck-to-paycheck consumers use flexible payment plans for financial relief, but it's not just about financial stress. Many customers use installments for:

  • Budget control: Spreading costs across pay periods
  • Cash flow management: Preserving liquid funds for emergencies
  • Purchase timing: Buying when needed, paying when convenient

Convenience and Preferences

18% of financially secure consumers use installment plans for convenience, with 15% seeking rewards. This shows that payment flexibility appeals across income levels.

Psychological Factors

  • Reduced payment pain: Smaller amounts feel more manageable
  • Immediate gratification: Get the product now, pay later
  • Risk reduction: Lower initial commitment reduces purchase anxiety

Implementation Best Practices

Display Strategy

More than 60% of consumers prefer to know about installment options before deciding to buy. This means:

  • Product pages: Show installment amounts prominently
  • Pricing displays: "Starting at $25/month" instead of "$100 total"
  • Marketing materials: Feature payment flexibility in your messaging
  • Email campaigns: Highlight installment options for abandoned carts

User Experience Optimization

The top factors influencing customer satisfaction are ease of choosing repayment options, ease of managing payments, and ease of reviewing transactions:

  • Simple selection: Clear options without overwhelming choices
  • Transparent terms: No hidden fees or confusing conditions
  • Easy management: Customer dashboard for payment tracking
  • Clear communication: Automated reminders and updates

Customer Support

  • Educational content: Help customers understand installment benefits
  • Payment assistance: Support for customers with payment issues
  • Flexible policies: Options for payment rescheduling when needed
  • Proactive communication: Updates on upcoming payments

Competitive Advantages

Market Differentiation

In crowded markets, payment flexibility becomes a key differentiator:

  • Price positioning: Compete with lower-priced alternatives by reducing upfront cost
  • Customer acquisition: Attract price-sensitive customers who would otherwise choose competitors
  • Brand perception: Position yourself as customer-centric and accessible
  • Market expansion: Reach customers who couldn't afford your products previously

Customer Loyalty

BNPL customers are more engaged and make more frequent purchases, leading to:

  • Higher retention rates: Customers appreciate payment flexibility
  • Increased referrals: Satisfied customers recommend your business
  • Cross-selling opportunities: Customers comfortable with installments buy more
  • Reduced price shopping: Less likely to compare prices when payment is comfortable

Risk Management and Best Practices

Financial Considerations

  • Cash flow impact: Understand how installments affect your working capital
  • Payment failure rates: Plan for typical 5-10% payment default rates
  • Customer screening: Basic qualification criteria for larger installment amounts
  • Reserve planning: Maintain reserves for payment processing delays

Operational Setup

  • Clear policies: Define installment terms and conditions
  • Customer communication: Automated systems for payment reminders
  • Support processes: Procedures for handling payment issues
  • Integration testing: Ensure seamless checkout experience

The market momentum is undeniable. BNPL is projected to grow at 9% CAGR through 2027, driven by:

  • Generational shift: Millennials and Gen Z prefer flexible payment options
  • Economic uncertainty: Consumers seek financial flexibility during volatile times
  • Technology advancement: Better payment processing and risk management tools
  • Merchant adoption: More businesses recognizing competitive necessity

Businesses that don't offer flexible payments risk becoming irrelevant as customer expectations evolve. Pay-in-Tranches positions you ahead of this curve.

Getting Started with Pay-in-Tranches

The setup process is straightforward:

  1. Choose your installment options: Decide on 2, 3, or 4 payment splits
  2. Set payment intervals: Monthly, quarterly, or custom schedules
  3. Configure your checkout: Integrate installment options into your sales flow
  4. Update your marketing: Highlight flexible payment options in your messaging
  5. Monitor and optimize: Track conversion improvements and customer feedback

Your competitors are already offering flexible payments. Every day you wait, you're losing sales to businesses that understand modern customer expectations.

Pay-in-Tranches gives you the tools to compete effectively: higher conversion rates, increased average order values, improved customer satisfaction, and predictable revenue streams.

The question isn't whether to offer flexible payments, it's whether you'll implement them before or after your competitors capture your price-sensitive customers.

Company Announcements
Crypto Payments Now on Mainstack
Accept cryptocurrency payments on Mainstack! Now supporting Bitcoin, Ethereum, and more digital currencies for global transactions and enhanced payment
Ogochukwu Enwefah
August 24, 2025
10 min read
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Everything we know about payments is rapidly evolving and at Mainstack, we're ensuring you're at the forefront of this revolution. 

We are pleased to announce that you can now accept cryptocurrency payments directly through your Mainstack Storefront. 

This feature allows you to cater to a growing demographic of customers who prefer or are accustomed to using digital currencies.

How Crypto Payments Work on Mainstack

crypto on mainstack.png

 

  1. Simply go to your Storefront settings and click on 'Payment' to see the crypto payment option. You can toggle it on or off according to your preference. 
  2. Your customers who want to make payment in USD then have the option to pay for your digital products directly from their crypto wallets.
  3. Once payment is made, you'll receive the funds in USD.

Mainstack is committed to ongoing innovation, integrating advanced solutions to help your business not only grow but succeed in the digital age. 

Our vision is to equip you with the tools necessary to eliminate all obstacles to global expansion, enabling your business to become truly limitless.

Growth Milestones
Mainstack 2023 Product Updates - A Recap
Explore Mainstack 2023 product updates in this recap. Discover all the biggest launches, improvements, and tools that made business easier for creators.
Ogochukwu Enwefah
August 29, 2025
10 min read
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As we bid farewell to 2023, we would like to take the time to celebrate the incredible journey we’ve had at Mainstack.

This year was marked by a series of groundbreaking updates that have transformed our platform into something truly extraordinary.

We were hard at work paying close attention to the requests and suggestions of our users and we are glad we can bring to life most of their requests. From having a general makeover of the platform to enhancing user profiles, and revolutionizing our storefront. Our key focus this year was improving our Link-in-Bio and Storefront products, and we are proud of what we’ve achieved.

In this article, we will take a delightful stroll through the highlights of our year.

Mainstack V3; The One Place for Everything YOU.

The desire to serve and address the pain point of our users sent us back to the drawing board to envisage a new Mainstack. We remodeled and launched Mainstack V3 with You — our users, in mind. We moved from a simple, straightforward design to a bold, audacious look that reflects our efforts to ensure we simplify business and global monetization for our users.

 

Storefront Improvements

AI Integration to the storefront that makes product setup seamless.

 Our top priority this year was to ensure we create a seamless and immersive experience for our users. With AI integration into our storefronts, users can now generate their product or service description with a click.

AI Integration.png

 

Save to draft that helps you craft your storefront with precision.

Crafting the perfect product information is an art, and we have made it even more precise with the Save to Draft feature. Now, users who do not have all the product information can save it to draft and pick up from where they left off, thereby, fine-tuning their product setup before making it live and ensuring everything is just the way they want it.

 

CRM Tools that help you manage Discounts, Automation, and your Contacts.

 

CRM - Automation (1).png

 

We transformed into a comprehensive business tool with the introduction of CRM Tools. These tools help manage discounts, set up automation for a seamless sales experience, and keep track of contacts effortlessly. With the CRM Tools, merchants can;

  • Easily create, manage and offer discounts to their customers.
  • Automate personalized emails post-purchase for a seamless customer experience, and
  • Recover potential sales with automated abandoned cart emails.

Our users now put their business in the palm of their hands with our all-encompassing CRM Tools.

 

Flexible pricing models that boost product sales.

 We took product sales to another level by adding innovative pricing models designed to maximize flexibility and boost revenue. By introducing Pay-what-you-want, Fast action pricing and Pay-in-tranches pricing options, we empowered our users to offer their clients/customers a spectrum of choices. Now, they can effortlessly put their earnings on autopilot, taking their sales strategy to new heights.

Pricing.png

 

Ensure ongoing connection with phone numbers on checkout

 In response to the most significant request from our users in Q4 2023, we successfully implemented a game-changing update just before the year ended. Now, in addition to email addresses, customers can input their phone numbers directly on the checkout page. This feature empowers Merchants with dual contact options ensuring they never lose touch with their valuable customers.

Checkout (1).png

Link-in-Bio Improvements

Link-in-Bio Pro features that elevate users’ online presence.

 We launched the Link-in-Bio pro features this year and took our user profiles to the next level. From Pro Templates to a Verification Badge, Custom Domain, and integrations, users now have the power to customize their profiles like never before.

Link in Bio Pro.png

 

 

Contact Card that helps you connect in style.

 This year, we introduced the Contact Card feature, allowing our users to showcase their information in a sleek and stylish way. A single quick scan gives your audience all they need to connect with you, making networking a breeze.

Contact Card.png

 

Card that helps you convey more with just a picture.

With the card feature, users can effortlessly showcase and sell their products directly from their Link-in-Bio. Utilizing the Card feature helps to elevate visual storytelling and product promotion, thereby, simplifying engagement and boosting sales with just a compelling image.

Cards.png

 

 

Templates and Themes that unleash creativity.

 With the addition of new Templates and Themes, our users can now personalize their Link-in-Bio like never before. They can choose from an array of professionally designed templates and use custom themes like a background image cover or a gradient, to make their mainstack presence uniquely theirs.

Themes.png

 

 

Verification Badge that gives a stamp of authenticity.

 We upped the credibility game with the Verification Badge for our Link-in-Bio pro plan users. Now, users can proudly display their badge, ensuring that their Mainstack presence is not only authentic but also recognized as such. Trust and reliability have never looked this good!

Verification Badge.png

 

 

Thumbnails as a visual feast for your buttons.

Because small details make a big difference, we introduced Thumbnails on link buttons to add a visual feast to our users’ profiles, making navigation intuitive and delightful for their audience.

Have you taken the time to explore any of these product updates? Do share your experience and feedback with us. We’d love to know what you think about them. If you are yet to sign up to explore and unlock all the awesome possibilities on Mainstack, what are you waiting for?

Our 2023 journey has been nothing short of spectacular. With an array of features catering to customization, credibility, and business efficiency, we’ve laid a foundation for a platform that meets and exceeds users' expectations. As we look forward to 2024, our users can rest assured that innovation and excellence will continue to be at the heart of our journey as we continue this trajectory of success and advancement.

Thank you for sticking with us this year and cheers to a year of achievements and many more exciting updates.

Feature Improvements
Mainstack Reimagined: Unveiling a New Look to Enhance Your Experience
We've completely transformed Mainstack with a fresh, modern interface. Experience smoother workflows and enhanced functionality in our biggest update yet.
Ogochukwu Enwefah
August 25, 2025
10 min read
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Have you logged into your Mainstack today?

Did you notice something different about your dashboard?

We pushed an update! 

We’ve remodeled the look of our platform to give you a more personalized experience, more comprehensive data and the ability to unlock a new range of products.

Why the Remodeled Look?

Our mission remains, to empower entrepreneurs, creators and businesses with the tools they need to thrive in the digital marketplace. This is why we are unveiling a series of innovative updates and features that will transform how our users interact with our platform.

“We are constantly thinking about our users and how to simplify their business operations while using and interacting with our platform. The new look is a result of that commitment, and it’s just the beginning. We are already exploring new ways to enhance the user experience in the coming months.”
                                 -Ayo’O (CEO and Co-founder at Mainstack)

 

Convenience for Our Users

User convenience is at the heart of everything we do. Our recent updates are designed to streamline their experience, making it easier than ever to navigate and utilize our platform. From the introduction of a new sign-up option to an active app switcher, every enhancement is crafted to ensure that you can manage your digital presence effortlessly.

Get Started with Any App

We have given you the flexibility to start where you want. With our latest update, you can now get started with any of our products—whether it's Link in Bio, Storefront, Courses or Schedabl—and switch seamlessly between the activated apps. 

This allows you to tailor your experience to your specific needs, maximizing efficiency and convenience as you navigate your business journey.

 

Refined_Homepage_1.gif

Enhanced Home Page

Your home page has received a major upgrade. Now, you can view your balance at a glance, explore all available products, stay updated with the latest product news, and access additional resources—all from one central hub. 

Plus, for added privacy, you can choose to hide your balance information with the click of a button.

Active App Switcher

Imagine easily switching between your digital storefront, booking consultations, and managing your Link in Bio—all from one place. 

Our new active app switcher makes this a reality, allowing you to toggle between the various products you’ve activated. 

This seamless navigation boosts your productivity and keeps you focused on what matters most— growing your business.

 

Guided Walkthrough (1).gif

 

Walkthrough Guide

Navigating new features or getting started with Mainstack has never been simpler, thanks to our new walkthrough guides. These prompts lead you through each step, ensuring you can take full advantage of all the powerful tools and functionalities Mainstack has to offer without any guesswork.

Unique Dashboards for Each Product

We’ve reimagined the dashboard experience to be more personalized and product-centric. Each product within Mainstack now has its own dedicated dashboard.

This shift from a general dashboard to product-specific dashboards means you get a more focused and tailored experience, allowing you to manage each aspect of your business more effectively.

Unique URLs for Each Product

Stand out online with unique URLs for each of your activated Mainstack products. You are no longer confined to a single common URL, you can now create personalized links that enhance your brand’s identity and make it easier for your audience to find exactly what they’re looking for.

Need Help Section

Support is now just a click away. Our new ‘Need Help’ section is designed to provide you with prompt in-app assistance and a wealth of resources. This new feature provides prompt in-app support and access to valuable resources, ensuring you always have the help you need right at your fingertips.

Our Drive

At Mainstack, we pay close attention to our users’ feedback, we are constantly working to enhance their experience by innovating the look and feel of our products. We've implemented these updates to make your interaction with our platform smoother, more intuitive, and packed with powerful tools.

“The new look makes Mainstack extra simple to use. Every single tool you need to launch and grow your business is right here—in one place. We remodeled the platform for you—our users. So go ahead, explore the new features, and share your experience with us.”

                            - Olamide A. (Co-founder and CTO at Mainstack)

Simplified Business Operations

Running a business can be complex, but with Mainstack, it doesn’t have to be. Our goal is to simplify your business operations, giving you more time to focus on growth and innovation. 

With unique dashboards for each product, a robust revenue dashboard, and new features like tax information setup, storefront integrations and a developer section, we’ve equipped you with the tools to manage your business more efficiently and effectively.

Tax Information Setup for US-based Businesses

For our US-based business owners, managing your business just got easier. You can now add and set up tax information during the business setup process. 

This ensures you stay compliant with regulations and simplifies your financial management from day one.

Storefront Integrations and a Developer Section

We’re excited to introduce integrations and a developer section for the Storefront product. This new addition allows you to easily integrate Klaviyo to supercharge your email/sms/CDP marketing efforts and manage webhooks with ease, providing you with more control over your business.

Robust Revenue Dashboard

Understanding your financial health is crucial for any business. Our newly enhanced revenue dashboard offers detailed insights into your earnings, giving you a comprehensive view of your financial performance. With this robust tool, you can make data-driven decisions to fuel your growth.

Multiple Link in Bio Setups

Why settle for one when you can have multiple? Users can now set up multiple Link in Bio pages, each tailored to different aspects of your online presence. This flexibility allows you to direct your audience to specific content or campaigns, enhancing your engagement and reach.

Marketing Tool for Link in Bio

We are taking your marketing efforts to the next level with our new email campaign tool integrated into the Link in Bio product. You can now launch targeted email campaigns directly from Link in Bio, making connecting with your audience and driving conversions easier than ever.

These updates are designed with you in mind, we’re committed to continuously improving our platform to support your business journey in the digital marketplace. 

Feature Improvements
Introducing Mainstack's Latest Feature - Refund
Discover how to issue a refund on Mainstack in simple steps. Handle customer refund requests, process payments, and maintain trust with your clients online
Ogochukwu Enwefah
August 30, 2025
10 min read
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Providing exceptional customer service is the best way to maintain customer satisfaction and loyalty.
With Refund, we allow our users to streamline their refund process and enhance their customers' experience.
In this blog article, we'll delve into the benefits and functionalities of this feature, exploring how it simplifies the refund process, saves time for both you and customers, and fosters trust and confidence in your brand.

Understanding The Refund Feature

Refund refers to the ability for customers to receive a reimbursement for their purchase if they are not satisfied with the digital content they've bought.

This feature outlines the terms and conditions under which customers can request refunds, including eligibility criteria, timeframes, and procedures.

Here's a simple scenario to help you better understand the importance of having a good refund process.

Sarah, a budding graphic designer, excitedly purchased a digital design course online to hone her skills. 

She eagerly delves into the content, only to find it outdated and lacking the promised insights.

Disappointed, Sarah reaches out to the creator of the product, explaining her situation. 

She shares her earnest desire to learn and grow but feels let down by the course's quality. 

Recognizing her frustration, the creator swiftly processes her refund request, assuring her that they're committed to ensuring customer satisfaction, and also throws in 30 mins consultation session to help push Sarah on the right path based on where she's at in her graphic design journey.
This scenario shows the importance of a good refund process, plus how providing exceptional customer service can affect your brand positively.

 Don't be that brand that puts up disclaimers on your product websites telling potential customers you don't accept refunds. 

This is a sure fire way to deter prospective customers or clients from purchasing your products or services.

 

Now, let's get technical.

The Refund feature is closely connected to the transaction process. 

Essentially, there are two main types of refunds: full refunds and partial refunds. 

 A full refund means the customer gets back all the money they paid. 

On the other hand, a partial refund means only part of the money is returned. 

This might happen for different reasons, like when a customer receives a discount. 

The Refund feature helps handle both types of refunds smoothly, making sure customers get what they're owed, whether it's the full amount or just a portion.

Refundable Amount

To better understand how much you can refund a customer on a transaction, let's break it down with an example.

Imagine a product priced at $1, with a transaction fee of $0.30 and an international card fee of $0.05.

Transaction fee: This is the extra charge added to the product price to cover payment processing.

 International card fee: This fee is only applicable when the payment currency doesn't match the card's local currency. 

 For example, if a US card is used for a payment in GHS, an international card fee will be applied. Note: The customer always pays the international card fee.

Here are four scenarios to explain the refundable amount:

Customer Pays Transaction Fee - If the customer covers the transaction fee, they pay $1.3. However, the amount added to your balance is only $1, making this the refundable amount. You can refund less than $1 but no more than $1.

Customer Pays Transaction Fee + International Card Fee - If the customer covers both fees, they pay $1.35. Similar to the first case, the refundable amount remains $1, with the same refund options.

You Pay Transaction Fee - If you cover the fee, the customer pays only the product price ($1), but only $0.7 is added to your balance. 

The refundable amount can be $0.7 or less, or $1. If you then issue a full $1 refund, you lose $0.3.

You Pay Transaction Fee - With the transaction fees covered by you, the customer pays $1.05 which is the international card fee (always paid by the customer). 

Again, the refundable amount is $0.7 or less, or $1, with the same loss of $0.3 for a full refund.

Note: Partial refunds are not allowed for Pay in Tranches transactions. Only the maximum refundable amount applies in all cases above.

Canceling Refund

Sometimes, a customer might not be happy with a service or product and request a refund for various reasons. 

In an effort to improve customer satisfaction, you may offer a discount or other incentives to retain the customer. 

However, you may still want to cancel the refund process if the customer accepts the offer. 

To facilitate this, we've introduced a 5-minute cancellation window in the system. 

Within the first 5 minutes after initiating a refund, you can cancel the transaction from the front end. 

How the Refund Feature Benefits You

Enhanced Customer Satisfaction - By providing a seamless and efficient refund process, customers feel more confident in their purchases, leading to increased trust and satisfaction.

Improved Reputation - Quick and easy refunds reflect positively on your brand, enhancing your reputation for customer service and reliability.

Flexibility and Convenience - you can offer various refund options, such as full or partial refunds, discounts on future purchases, catering to diverse customer preferences.

Increased Sales - A hassle-free refund policy encourages hesitant customers to make purchases, ultimately boosting sales and revenue for you. E.g (money-back guarantee disclaimers on your site)

Risk Mitigation - Refund features serve as a form of risk mitigation for both you and consumers. 

For businesses, offering refunds helps minimize the risk of chargebacks and negative reviews resulting from dissatisfied customers. For consumers, knowing they can receive a refund mitigates the risk of making a purchase that doesn't meet their needs.

Overall, the refund feature not only fosters trust and loyalty among customers but also contributes to the growth and success of your businesses.

Feature Improvements
Increase Revenue 5x and Boost Retention with Mainstack’s Latest Feature
Increase revenue and retain customers with Mainstack’s new feature. Empower creators to scale faster, boost revenue streams, and retain loyal customers.
Ogochukwu Enwefah
August 22, 2025
10 min read
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Customer retention is a critical factor for the success of businesses. Recognizing this need, Mainstack created a built-in customer retention management system called Marketing, aimed at helping businesses effectively manage their customer relationships.

This feature encompasses various sub-features, each designed to streamline and optimize different aspects of the marketing process.

In this article, we'll go over each sub-feature, exploring their use cases and benefits for businesses.

1. Email Campaigns: Engaging Businesses with Personalized Content 


With this, businesses can craft targeted and personalized email campaigns tailored to their customers' preferences and behaviors.

Using AI-powered content generation, businesses can also efficiently create compelling email content that resonates with their audience.

Use Cases: 
- Promotional Campaigns: Businesses can leverage email campaigns to promote new products, announce sales, or offer exclusive discounts to their customers.

- Re-Engagement: For dormant customers, targeted email campaigns can serve as a gentle nudge to re-engage with the brand, offering incentives or personalized recommendations based on their past interactions.

- Abandoned Sales Recovery: By sending timely reminders to customers who have abandoned their carts, businesses can recover potentially lost sales and improve conversion rates.
 

Benefits: 
- Increased Engagement: Personalized email content ensures higher open and click-through rates, leading to improved business engagement and brand recall.

- Enhanced Business Loyalty: By delivering relevant content to their inbox, businesses can foster stronger relationships with customers, increasing loyalty and lifetime value.

- Improved Conversion Rates: Targeted email campaigns are more likely to convert leads into customers, resulting in higher revenue generation for the business.

2. Contacts: Organizing Business Data for Targeted Marketing 


The Contacts sub-feature within Mainstack's marketing tool provides businesses with a comprehensive system for managing their customer database.

From importing existing customer details to segmenting contacts based on specific criteria, this feature empowers businesses to better understand and target their audience.

Use Cases: 
- Customer Segmentation: By categorizing contacts based on demographic information, purchase history, or engagement level, businesses can create highly targeted marketing campaigns tailored to different audience segments.

- Tagging and Labeling: Adding tags to contacts allows businesses to easily identify and differentiate between different types of customers, such as repeat buyers, high-value customers, or prospects.

- Personalized Communication: With organized contact lists, businesses can send personalized marketing messages and promotions that resonate with each segment of their audience.

Benefits: 
- Efficient Data Management: The Contacts feature streamlines the process of organizing and managing business data, making it easier for businesses to access and utilize valuable insights for their marketing efforts.

- Targeted Marketing: By segmenting contacts and adding tags, businesses can deliver more relevant and personalized marketing content, increasing the effectiveness of their campaigns.

- Improved Business Experience: Personalized communication based on customer preferences and behaviors leads to a more tailored and satisfying experience for the business, enhancing brand perception and loyalty.

3. Automation: Streamlining Marketing Workflows for Efficiency 


Automation is a key component of Mainstack's marketing feature, allowing businesses to automate repetitive tasks and workflows, saving time and resources while ensuring consistent and timely communication with customers.

Use Cases:
- Event-Based Triggers: Automation rules can be configured to send targeted emails based on specific customer actions or behaviors, such as abandoned carts, or after a successful purchase

Benefits: 
- Time and Cost Savings: Automation eliminates the need for manual intervention in routine marketing tasks, allowing businesses to focus on strategic initiatives and business growth.

- Consistent Communication: Automated workflows ensure that customers receive timely and relevant messages at every stage of their journey, maintaining engagement and driving conversions.

- Scalability: As businesses grow, automation allows for seamless scaling of marketing efforts without sacrificing quality or efficiency, enabling businesses to reach a wider audience effectively.
 

4. Discounts: Driving Sales and Rewarding Business Loyalty


The Discounts sub-feature within Mainstack's marketing tool empowers businesses to create and manage various discount offers and promotions, incentivizing purchases and rewarding business loyalty.

Use Cases: 
- Promotional Offers: Businesses can create discount codes or special offers to nudge customers to make a purchase, such as percentage-based discounts, or buy-one-get-one deals.

- Loyalty Programs: Discount offers can be used as incentives to reward loyal customers for their repeat purchases or engagement with the brand, fostering long-term relationships and advocacy.

- Seasonal Campaigns: During holidays or special occasions, businesses can leverage discounts to capitalize on increased consumer spending and drive sales.

Benefits: 
- Increased Sales: Discount offers are proven to stimulate consumer demand and drive sales, especially during promotional periods or peak seasons.

- Business Retention: Loyalty programs and exclusive discounts encourage repeat purchases and foster business loyalty, reducing churn and increasing business lifetime value.

- Competitive Advantage: Strategic use of discounts can help businesses stand out in a crowded marketplace, attracting new customers and differentiating their brand from competitors.

Mainstack's Marketing feature offers a comprehensive suite of tools and functionalities designed to help businesses enhance retention, drive sales, and foster long-term relationships with their customers.


From personalized email campaigns and organized contact management to streamlined automation workflows and strategic discount offers, this feature equips businesses with the resources they need to succeed.

By leveraging these sub-features effectively, businesses can unlock new opportunities for growth and profitability while delivering exceptional value and experiences to their customers.

New Features
Launch Your Online Teaching Business with Hosted Courses
Launch your online teaching business with Hosted Courses. Create, sell, and manage courses globally with no upfront costs, AI tools, and global payments
Ogochukwu Enwefah
August 26, 2025
10 min read
Read more
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The wait is over! A powerful new solution for course creators is here, designed to help you teach freely and grow without limits in the booming online education market.

Hosted Courses is officially live and ready to transform how you teach, inspire, and connect with your audience. For educators, experts, and creators alike, this platform makes course creation simple, profitable, and rewarding.

The global online education market is projected to reach $341.72 billion by 2025, with an annual growth rate of 15.75%, creating unprecedented opportunities for educators and entrepreneurs worldwide. This explosive growth signals that now is the perfect time to launch your online teaching business.

Let's explore why Hosted Courses is the ideal platform for building and managing your online courses in today's competitive market.

1. Create Freely and Focus Fully with No Extra Costs

We're removing the usual platform headaches that hold creators back.

Hosted Courses has no subscription fees or hidden charges.

You only pay when you earn, so you can focus on creating without worrying about upfront costs. Think of it as having a business partner that prioritizes your success first. This approach aligns perfectly with the creator economy trend, where sustainable, performance-based pricing models are becoming the standard.

Why this matters: Traditional platforms often charge monthly fees regardless of your success. With Hosted Courses, your costs scale with your revenue, making it perfect for both new creators testing the waters and established educators scaling their businesses.

2. Build Your Course with Ease and Confidence

We know that technology can sometimes feel complicated, so Hosted Courses is built to be simple and flexible. You can design your course exactly how you want without stress or technical barriers.

Flexible course management features:

  • Schedule modules by date - Want to release lessons gradually? Set your own timeline
  • Multiple enrollment options - Add students manually or upload entire lists effortlessly
  • Centralized dashboard - Everything organized in one place for complete oversight
  • Drag-and-drop organization - Rearrange your course structure with simple movements
  • One-click duplication - Create similar courses for different audiences instantly

Everything is designed to keep you in control, so you can focus on teaching, not troubleshooting technology.

3. Total Control, Complete Freedom

You set the rules. Decide who gets access, revoke it if needed, and choose whether your content is downloadable. You're in complete charge.

Advanced control features:

  • Real-time preview - See exactly what your course looks like for students before launch
  • Multi-format support - Upload text, video, or audio content seamlessly
  • Access management - Grant or revoke student access as needed
  • Download controls - Choose whether students can download your materials
  • Fine-tuning capabilities - Perfect every detail before going live

This level of control ensures your content remains protected while providing the best possible learning experience for your students.

4. Smart Tools That Save You Time

To make course creation easier, we've added AI-powered tools to handle the heavy lifting and streamline your workflow.

AI-enhanced productivity features:

  • Instant course outlines - AI generates comprehensive course structures in seconds
  • Automated email creation - Craft professional purchase and welcome emails effortlessly
  • Built-in analytics - Track course performance and student engagement in real-time
  • Integrated refund processing - Handle returns and customer service from one dashboard
  • Performance insights - Understand what content resonates most with your audience

Think of it as having a virtual assistant that works behind the scenes, allowing you to focus entirely on your students and content quality.

5. Accept Payments from Anywhere in the World

Your students can be anywhere, and so can your earnings. Hosted Courses supports payments in over 135 currencies, giving you the flexibility to sell your courses globally without any restrictions.

Global payment advantages:

  • 135+ supported currencies - Reach students worldwide without payment barriers
  • Seamless international transactions - Students pay in their preferred currency
  • Competitive exchange rates - Maximize your international revenue
  • Instant payment processing - Get paid quickly regardless of student location

This global payment capability is crucial in today's interconnected world, where the most successful course creators build international audiences.

6. Celebrate Your Students' Success

Nothing is more rewarding than seeing your learners achieve their goals. Hosted Courses lets you reward their hard work with sleek, customizable certificates.

Professional certification features:

  • Custom branding - Add your name, logo, and signature to certificates
  • Completion tracking - Automatically generate certificates when students finish
  • Shareable achievements - Students can proudly display their accomplishments on social media and LinkedIn
  • Professional templates - Choose from various certificate designs that reflect your brand

This personal touch makes a significant impact, giving students tangible proof of their achievements and encouraging them to recommend your courses to others.

Why Choose Hosted Courses? Because You Deserve Better

Many platforms overpromise and underdeliver, offering complicated interfaces, rigid rules, and unexpected fees that make course creation frustrating and unprofitable.

The Hosted Courses difference:

  • Total creative control - No platform restrictions on your content or teaching style
  • Zero barriers to entry - Start creating immediately without upfront investments
  • Complete freedom - Teach your way, on your terms, with your branding
  • Success-focused partnership - We only succeed when you succeed

It doesn't matter if you're a first-time creator testing your expertise or an experienced educator scaling your business, you need a platform that puts your success first.

With the online course market experiencing unprecedented demand and millions of people seeking new skills and knowledge, there has never been a better time to share your expertise with the world.

Feature Improvements
Collect More Information with Mainstack Checkout Form Feature
Mainstack's customizable checkout form helps merchants collect valuable customer information and gain deeper insights to improve e-commerce conversions.
Ogochukwu Enwefah
August 30, 2025
10 min read
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Understanding your customers is key to providing exceptional service and staying ahead of the competition. Have you ever found yourself wishing you could collect more specific information during the checkout process to better tailor your offerings and improve customer satisfaction? 

You're not alone. 
 

Many merchants struggle with the limitations of standard checkout forms, which often only capture basic details like name, email address, and phone number. We are thrilled to introduce our new customizable checkout form feature, designed to solve this very challenge. 
 

Now, you can effortlessly gather additional information from your customers at checkout, allowing you to gain deeper insights and provide a more personalized customer experience. 

From social media handles, billing addresses to special instructions, you have the flexibility to collect the data that matters most to your business.

Benefits of the Checkout Form

  1. Improved Checkout Experience: With a more comprehensive checkout form, you can reduce the back-and-forth communication often required to gather necessary information after a purchase. This efficiency not only saves time for the merchant but also enhances the overall customer experience.
     
  2. Advance Customer Insights: By collecting more detailed information, merchants can gain valuable insights into their customer base. This can lead to improved marketing strategies, personalized customer service, and ultimately, higher customer satisfaction and loyalty.

  3. Customizable Information Fields: Giving Merchants the flexibility to collect additional information they deem necessary will help businesses better understand their customers and cater to their needs.

How to Get Started
To take advantage of the customizable checkout form, merchants can simply enable the feature by navigating to the Additional Details section of an existing product or, while setting up a new product. 

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From there, they can select which additional fields they want to include in the checkout process. Our user-friendly interface makes it easy to tailor the form to meet specific business needs.

The new customizable checkout form is an essential feature for merchants looking to gain deeper insights into their customers and improve their e-commerce operations.  

To explore and set up the checkout form feature, click here.

Feature Improvements
ChekoutAI: Mainstack's Revolutionary Feature that Boosts Sales and Revenue
Discover ChekoutAI, Mainstack's revolutionary 3-in-1 feature that helps online entrepreneurs boost sales and revenue with seamless checkout experiences
Ogochukwu Enwefah
August 5, 2025
10 min read
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Our latest feature update introduces game-changing features that redefine the online shopping experience for both online entrepreneurs who use our platform and their customers.

Let’s delve into the details of two standout features that set our platform apart from the rest.

Checkout AI

Imagine embedding a checkout widget, or popup on your website with just a line of code, or generating a quick checkout link in seconds, streamlining the payment process for your customers.

Meet Checkout AI, the 3-in-one feature that helps online entrepreneurs using our platform offer a convenient way for their customers to finalize purchases with ease.

Checkout AI is divided into 3 parts:

 

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Checkout link: With this you can swiftly generate links that lead customers directly to the checkout page, eliminating unnecessary steps and reducing friction in the purchasing journey. You can embed the link in an email, social media post, or any other communication channel.

 

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Speed Checkout: With a single line of code you can easily embed payment widgets to your website to help your customers pay you faster.

 

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Pop-up Checkout: Just as the name says, this is similar to speed checkout, but instead of a widget, this comes as a popup when your customers perform certain actions on your website.

With this feature, you can enhance your website checkout process, in a matter of seconds ensuring a swift and hassle-free transaction experience for your customers.

Google and Apple Pay Integrations

 

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Recognizing the importance of diverse payment methods, our platform now seamlessly integrates with Google Pay and Apple Pay.

These integrations bring a new level of convenience to the checkout process, as customers can now make payments using their preferred digital wallets.

By incorporating these widely used platforms, we aim to provide a secure and user-friendly payment experience.

This enhancement not only caters to the tech-savvy consumer but also positions the online entrepreneurs using our platform at the forefront of digital payment trends.

Our new software updates show how much we’re into bringing fresh stuff to digital creators.

The combination of Checkout AI and the integration of Google and Apple Pay reflects our dedication to simplifying transactions and enhancing the overall shopping journey while equipping our creators and entrepreneurs with the tools needed to thrive.

Try out these new features and don’t forget to drop some product feedback in the comments, we take your experience and feedback seriously so we can better serve you.