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Increase Revenue 5x and Boost Retention with Mainstack’s Latest Feature

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Ogochukwu Enwefah
August 22, 2025
10 min read

Customer retention is a critical factor for the success of businesses. Recognizing this need, Mainstack created a built-in customer retention management system called Marketing, aimed at helping businesses effectively manage their customer relationships.

This feature encompasses various sub-features, each designed to streamline and optimize different aspects of the marketing process.

In this article, we'll go over each sub-feature, exploring their use cases and benefits for businesses.

1. Email Campaigns: Engaging Businesses with Personalized Content 

‍
With this, businesses can craft targeted and personalized email campaigns tailored to their customers' preferences and behaviors.

Using AI-powered content generation, businesses can also efficiently create compelling email content that resonates with their audience.

Use Cases: 
- Promotional Campaigns: Businesses can leverage email campaigns to promote new products, announce sales, or offer exclusive discounts to their customers.

- Re-Engagement: For dormant customers, targeted email campaigns can serve as a gentle nudge to re-engage with the brand, offering incentives or personalized recommendations based on their past interactions.

- Abandoned Sales Recovery: By sending timely reminders to customers who have abandoned their carts, businesses can recover potentially lost sales and improve conversion rates.
 ‍

Benefits: 
- Increased Engagement: Personalized email content ensures higher open and click-through rates, leading to improved business engagement and brand recall.

- Enhanced Business Loyalty: By delivering relevant content to their inbox, businesses can foster stronger relationships with customers, increasing loyalty and lifetime value.

- Improved Conversion Rates: Targeted email campaigns are more likely to convert leads into customers, resulting in higher revenue generation for the business.

2. Contacts: Organizing Business Data for Targeted Marketing 

‍
The Contacts sub-feature within Mainstack's marketing tool provides businesses with a comprehensive system for managing their customer database.

From importing existing customer details to segmenting contacts based on specific criteria, this feature empowers businesses to better understand and target their audience.

Use Cases: 
- Customer Segmentation: By categorizing contacts based on demographic information, purchase history, or engagement level, businesses can create highly targeted marketing campaigns tailored to different audience segments.

- Tagging and Labeling: Adding tags to contacts allows businesses to easily identify and differentiate between different types of customers, such as repeat buyers, high-value customers, or prospects.

- Personalized Communication: With organized contact lists, businesses can send personalized marketing messages and promotions that resonate with each segment of their audience.

Benefits: 
- Efficient Data Management: The Contacts feature streamlines the process of organizing and managing business data, making it easier for businesses to access and utilize valuable insights for their marketing efforts.

- Targeted Marketing: By segmenting contacts and adding tags, businesses can deliver more relevant and personalized marketing content, increasing the effectiveness of their campaigns.

- Improved Business Experience: Personalized communication based on customer preferences and behaviors leads to a more tailored and satisfying experience for the business, enhancing brand perception and loyalty.

3. Automation: Streamlining Marketing Workflows for Efficiency 

‍
Automation is a key component of Mainstack's marketing feature, allowing businesses to automate repetitive tasks and workflows, saving time and resources while ensuring consistent and timely communication with customers.

Use Cases:
- Event-Based Triggers: Automation rules can be configured to send targeted emails based on specific customer actions or behaviors, such as abandoned carts, or after a successful purchase

Benefits: 
- Time and Cost Savings: Automation eliminates the need for manual intervention in routine marketing tasks, allowing businesses to focus on strategic initiatives and business growth.

- Consistent Communication: Automated workflows ensure that customers receive timely and relevant messages at every stage of their journey, maintaining engagement and driving conversions.

- Scalability: As businesses grow, automation allows for seamless scaling of marketing efforts without sacrificing quality or efficiency, enabling businesses to reach a wider audience effectively.
 

4. Discounts: Driving Sales and Rewarding Business Loyalty

‍
The Discounts sub-feature within Mainstack's marketing tool empowers businesses to create and manage various discount offers and promotions, incentivizing purchases and rewarding business loyalty.

Use Cases: 
- Promotional Offers: Businesses can create discount codes or special offers to nudge customers to make a purchase, such as percentage-based discounts, or buy-one-get-one deals.

- Loyalty Programs: Discount offers can be used as incentives to reward loyal customers for their repeat purchases or engagement with the brand, fostering long-term relationships and advocacy.

- Seasonal Campaigns: During holidays or special occasions, businesses can leverage discounts to capitalize on increased consumer spending and drive sales.

Benefits: 
- Increased Sales: Discount offers are proven to stimulate consumer demand and drive sales, especially during promotional periods or peak seasons.

- Business Retention: Loyalty programs and exclusive discounts encourage repeat purchases and foster business loyalty, reducing churn and increasing business lifetime value.

- Competitive Advantage: Strategic use of discounts can help businesses stand out in a crowded marketplace, attracting new customers and differentiating their brand from competitors.

Mainstack's Marketing feature offers a comprehensive suite of tools and functionalities designed to help businesses enhance retention, drive sales, and foster long-term relationships with their customers.

‍
From personalized email campaigns and organized contact management to streamlined automation workflows and strategic discount offers, this feature equips businesses with the resources they need to succeed.

By leveraging these sub-features effectively, businesses can unlock new opportunities for growth and profitability while delivering exceptional value and experiences to their customers.

Customer retention is a critical factor for the success of businesses. Recognizing this need, Mainstack created a built-in customer retention management system called Marketing, aimed at helping businesses effectively manage their customer relationships.

This feature encompasses various sub-features, each designed to streamline and optimize different aspects of the marketing process.

In this article, we'll go over each sub-feature, exploring their use cases and benefits for businesses.

1. Email Campaigns: Engaging Businesses with Personalized Content 

‍
With this, businesses can craft targeted and personalized email campaigns tailored to their customers' preferences and behaviors.

Using AI-powered content generation, businesses can also efficiently create compelling email content that resonates with their audience.

Use Cases: 
- Promotional Campaigns: Businesses can leverage email campaigns to promote new products, announce sales, or offer exclusive discounts to their customers.

- Re-Engagement: For dormant customers, targeted email campaigns can serve as a gentle nudge to re-engage with the brand, offering incentives or personalized recommendations based on their past interactions.

- Abandoned Sales Recovery: By sending timely reminders to customers who have abandoned their carts, businesses can recover potentially lost sales and improve conversion rates.
 ‍

Benefits: 
- Increased Engagement: Personalized email content ensures higher open and click-through rates, leading to improved business engagement and brand recall.

- Enhanced Business Loyalty: By delivering relevant content to their inbox, businesses can foster stronger relationships with customers, increasing loyalty and lifetime value.

- Improved Conversion Rates: Targeted email campaigns are more likely to convert leads into customers, resulting in higher revenue generation for the business.

2. Contacts: Organizing Business Data for Targeted Marketing 

‍
The Contacts sub-feature within Mainstack's marketing tool provides businesses with a comprehensive system for managing their customer database.

From importing existing customer details to segmenting contacts based on specific criteria, this feature empowers businesses to better understand and target their audience.

Use Cases: 
- Customer Segmentation: By categorizing contacts based on demographic information, purchase history, or engagement level, businesses can create highly targeted marketing campaigns tailored to different audience segments.

- Tagging and Labeling: Adding tags to contacts allows businesses to easily identify and differentiate between different types of customers, such as repeat buyers, high-value customers, or prospects.

- Personalized Communication: With organized contact lists, businesses can send personalized marketing messages and promotions that resonate with each segment of their audience.

Benefits: 
- Efficient Data Management: The Contacts feature streamlines the process of organizing and managing business data, making it easier for businesses to access and utilize valuable insights for their marketing efforts.

- Targeted Marketing: By segmenting contacts and adding tags, businesses can deliver more relevant and personalized marketing content, increasing the effectiveness of their campaigns.

- Improved Business Experience: Personalized communication based on customer preferences and behaviors leads to a more tailored and satisfying experience for the business, enhancing brand perception and loyalty.

3. Automation: Streamlining Marketing Workflows for Efficiency 

‍
Automation is a key component of Mainstack's marketing feature, allowing businesses to automate repetitive tasks and workflows, saving time and resources while ensuring consistent and timely communication with customers.

Use Cases:
- Event-Based Triggers: Automation rules can be configured to send targeted emails based on specific customer actions or behaviors, such as abandoned carts, or after a successful purchase

Benefits: 
- Time and Cost Savings: Automation eliminates the need for manual intervention in routine marketing tasks, allowing businesses to focus on strategic initiatives and business growth.

- Consistent Communication: Automated workflows ensure that customers receive timely and relevant messages at every stage of their journey, maintaining engagement and driving conversions.

- Scalability: As businesses grow, automation allows for seamless scaling of marketing efforts without sacrificing quality or efficiency, enabling businesses to reach a wider audience effectively.
 

4. Discounts: Driving Sales and Rewarding Business Loyalty

‍
The Discounts sub-feature within Mainstack's marketing tool empowers businesses to create and manage various discount offers and promotions, incentivizing purchases and rewarding business loyalty.

Use Cases: 
- Promotional Offers: Businesses can create discount codes or special offers to nudge customers to make a purchase, such as percentage-based discounts, or buy-one-get-one deals.

- Loyalty Programs: Discount offers can be used as incentives to reward loyal customers for their repeat purchases or engagement with the brand, fostering long-term relationships and advocacy.

- Seasonal Campaigns: During holidays or special occasions, businesses can leverage discounts to capitalize on increased consumer spending and drive sales.

Benefits: 
- Increased Sales: Discount offers are proven to stimulate consumer demand and drive sales, especially during promotional periods or peak seasons.

- Business Retention: Loyalty programs and exclusive discounts encourage repeat purchases and foster business loyalty, reducing churn and increasing business lifetime value.

- Competitive Advantage: Strategic use of discounts can help businesses stand out in a crowded marketplace, attracting new customers and differentiating their brand from competitors.

Mainstack's Marketing feature offers a comprehensive suite of tools and functionalities designed to help businesses enhance retention, drive sales, and foster long-term relationships with their customers.

‍
From personalized email campaigns and organized contact management to streamlined automation workflows and strategic discount offers, this feature equips businesses with the resources they need to succeed.

By leveraging these sub-features effectively, businesses can unlock new opportunities for growth and profitability while delivering exceptional value and experiences to their customers.

Sources used:

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At Mainstack, we're dedicated to empowering entrepreneurs and creators to thrive in a borderless digital economy. Our Refer and Earn program provides a straightforward and rewarding way to establish a sustainable income stream while helping others discover a platform that can transform their businesses.

 

What Is the Refer and Earn Program?

Mainstack's Refer and Earn program pays you up to 30% commission for life from your referrals, for as long as they use Mainstack. As an entrepreneur in Lagos, a creator in New York, or a business owner anywhere in the world, this program is designed to reward you for promoting a platform that's already helping users build borderless businesses.

The best part is, Mainstack has no monthly subscription fees. That means your referrals can access powerful tools to get paid in 135+ currencies without recurring costs holding them back, and you’ll earn a lifetime commission from their success.

 

Why Join the Refer and Earn Program?

 

  • Passive Income for Life: Earn up to 30% commission for your referrals, forever. The more they grow, the more you earn.
  • Support a Revolutionary Platform: Mainstack enables businesses to sell globally without barriers. By referring others, you’re helping them unlock limitless potential.
  • No Limits, Just Opportunities: There’s no cap on how much you can earn, making this a scalable way to build income while focusing on your goals.

 

How It Works

  • Sign Up: Join the Refer and Earn program here. It’s quick and free.
  • Share Your Link: Get your unique referral link and share it with your network via email or social media.
  • Earn Commissions: When someone signs up through your referral link and uses Mainstack, you'll earn up to 30% commission from every successful sale they make.

 

 Who Should Join?

This program is perfect for anyone passionate about entrepreneurship and creativity. Business owners, content creators, or anyone with a community can turn their connections into a steady income stream. 

The digital economy is all about community, and at Mainstack, we believe in growing together. Our Refer and Earn program is your chance to build passive income while enabling others to succeed globally. 

Get started today, sign up, and start referring.

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Mainstack 2023 Product Updates - A Recap
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As we bid farewell to 2023, we would like to take the time to celebrate the incredible journey we’ve had at Mainstack.

This year was marked by a series of groundbreaking updates that have transformed our platform into something truly extraordinary.

We were hard at work paying close attention to the requests and suggestions of our users and we are glad we can bring to life most of their requests. From having a general makeover of the platform to enhancing user profiles, and revolutionizing our storefront. Our key focus this year was improving our Link-in-Bio and Storefront products, and we are proud of what we’ve achieved.

In this article, we will take a delightful stroll through the highlights of our year.

Mainstack V3; The One Place for Everything YOU.

The desire to serve and address the pain point of our users sent us back to the drawing board to envisage a new Mainstack. We remodeled and launched Mainstack V3 with You — our users, in mind. We moved from a simple, straightforward design to a bold, audacious look that reflects our efforts to ensure we simplify business and global monetization for our users.

 

Storefront Improvements

AI Integration to the storefront that makes product setup seamless.

 Our top priority this year was to ensure we create a seamless and immersive experience for our users. With AI integration into our storefronts, users can now generate their product or service description with a click.

AI Integration.png

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Save to draft that helps you craft your storefront with precision.

Crafting the perfect product information is an art, and we have made it even more precise with the Save to Draft feature. Now, users who do not have all the product information can save it to draft and pick up from where they left off, thereby, fine-tuning their product setup before making it live and ensuring everything is just the way they want it.

 

CRM Tools that help you manage Discounts, Automation, and your Contacts.

 

CRM - Automation (1).png

 

We transformed into a comprehensive business tool with the introduction of CRM Tools. These tools help manage discounts, set up automation for a seamless sales experience, and keep track of contacts effortlessly. With the CRM Tools, merchants can;

  • Easily create, manage and offer discounts to their customers.
  • Automate personalized emails post-purchase for a seamless customer experience, and
  • Recover potential sales with automated abandoned cart emails.

Our users now put their business in the palm of their hands with our all-encompassing CRM Tools.

 

Flexible pricing models that boost product sales.

 We took product sales to another level by adding innovative pricing models designed to maximize flexibility and boost revenue. By introducing Pay-what-you-want, Fast action pricing and Pay-in-tranches pricing options, we empowered our users to offer their clients/customers a spectrum of choices. Now, they can effortlessly put their earnings on autopilot, taking their sales strategy to new heights.

Pricing.png

 

Ensure ongoing connection with phone numbers on checkout

 In response to the most significant request from our users in Q4 2023, we successfully implemented a game-changing update just before the year ended. Now, in addition to email addresses, customers can input their phone numbers directly on the checkout page. This feature empowers Merchants with dual contact options ensuring they never lose touch with their valuable customers.

Checkout (1).png

Link-in-Bio Improvements

Link-in-Bio Pro features that elevate users’ online presence.

 We launched the Link-in-Bio pro features this year and took our user profiles to the next level. From Pro Templates to a Verification Badge, Custom Domain, and integrations, users now have the power to customize their profiles like never before.

Link in Bio Pro.png

 

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Contact Card that helps you connect in style.

 This year, we introduced the Contact Card feature, allowing our users to showcase their information in a sleek and stylish way. A single quick scan gives your audience all they need to connect with you, making networking a breeze.

Contact Card.png

 

Card that helps you convey more with just a picture.

With the card feature, users can effortlessly showcase and sell their products directly from their Link-in-Bio. Utilizing the Card feature helps to elevate visual storytelling and product promotion, thereby, simplifying engagement and boosting sales with just a compelling image.

Cards.png

 

 

Templates and Themes that unleash creativity.

 With the addition of new Templates and Themes, our users can now personalize their Link-in-Bio like never before. They can choose from an array of professionally designed templates and use custom themes like a background image cover or a gradient, to make their mainstack presence uniquely theirs.

Themes.png

 

 

Verification Badge that gives a stamp of authenticity.

 We upped the credibility game with the Verification Badge for our Link-in-Bio pro plan users. Now, users can proudly display their badge, ensuring that their Mainstack presence is not only authentic but also recognized as such. Trust and reliability have never looked this good!

Verification Badge.png

 

 

Thumbnails as a visual feast for your buttons.

Because small details make a big difference, we introduced Thumbnails on link buttons to add a visual feast to our users’ profiles, making navigation intuitive and delightful for their audience.

Have you taken the time to explore any of these product updates? Do share your experience and feedback with us. We’d love to know what you think about them. If you are yet to sign up to explore and unlock all the awesome possibilities on Mainstack, what are you waiting for?

Our 2023 journey has been nothing short of spectacular. With an array of features catering to customization, credibility, and business efficiency, we’ve laid a foundation for a platform that meets and exceeds users' expectations. As we look forward to 2024, our users can rest assured that innovation and excellence will continue to be at the heart of our journey as we continue this trajectory of success and advancement.

Thank you for sticking with us this year and cheers to a year of achievements and many more exciting updates.

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Have you logged into your Mainstack today?

Did you notice something different about your dashboard?

We pushed an update! 

We’ve remodeled the look of our platform to give you a more personalized experience, more comprehensive data and the ability to unlock a new range of products.

Why the Remodeled Look?

Our mission remains, to empower entrepreneurs, creators and businesses with the tools they need to thrive in the digital marketplace. This is why we are unveiling a series of innovative updates and features that will transform how our users interact with our platform.

“We are constantly thinking about our users and how to simplify their business operations while using and interacting with our platform. The new look is a result of that commitment, and it’s just the beginning. We are already exploring new ways to enhance the user experience in the coming months.”
                                 -Ayo’O (CEO and Co-founder at Mainstack)

 

Convenience for Our Users

User convenience is at the heart of everything we do. Our recent updates are designed to streamline their experience, making it easier than ever to navigate and utilize our platform. From the introduction of a new sign-up option to an active app switcher, every enhancement is crafted to ensure that you can manage your digital presence effortlessly.

Get Started with Any App

We have given you the flexibility to start where you want. With our latest update, you can now get started with any of our products—whether it's Link in Bio, Storefront, Courses or Schedabl—and switch seamlessly between the activated apps. 

This allows you to tailor your experience to your specific needs, maximizing efficiency and convenience as you navigate your business journey.

 

Refined_Homepage_1.gif

Enhanced Home Page

Your home page has received a major upgrade. Now, you can view your balance at a glance, explore all available products, stay updated with the latest product news, and access additional resources—all from one central hub. 

Plus, for added privacy, you can choose to hide your balance information with the click of a button.

Active App Switcher

Imagine easily switching between your digital storefront, booking consultations, and managing your Link in Bio—all from one place. 

Our new active app switcher makes this a reality, allowing you to toggle between the various products you’ve activated. 

This seamless navigation boosts your productivity and keeps you focused on what matters most— growing your business.

 

Guided Walkthrough (1).gif

 

Walkthrough Guide

Navigating new features or getting started with Mainstack has never been simpler, thanks to our new walkthrough guides. These prompts lead you through each step, ensuring you can take full advantage of all the powerful tools and functionalities Mainstack has to offer without any guesswork.

Unique Dashboards for Each Product

We’ve reimagined the dashboard experience to be more personalized and product-centric. Each product within Mainstack now has its own dedicated dashboard.

This shift from a general dashboard to product-specific dashboards means you get a more focused and tailored experience, allowing you to manage each aspect of your business more effectively.

Unique URLs for Each Product

Stand out online with unique URLs for each of your activated Mainstack products. You are no longer confined to a single common URL, you can now create personalized links that enhance your brand’s identity and make it easier for your audience to find exactly what they’re looking for.

Need Help Section

Support is now just a click away. Our new ‘Need Help’ section is designed to provide you with prompt in-app assistance and a wealth of resources. This new feature provides prompt in-app support and access to valuable resources, ensuring you always have the help you need right at your fingertips.

Our Drive

At Mainstack, we pay close attention to our users’ feedback, we are constantly working to enhance their experience by innovating the look and feel of our products. We've implemented these updates to make your interaction with our platform smoother, more intuitive, and packed with powerful tools.

“The new look makes Mainstack extra simple to use. Every single tool you need to launch and grow your business is right here—in one place. We remodeled the platform for you—our users. So go ahead, explore the new features, and share your experience with us.”

                            - Olamide A. (Co-founder and CTO at Mainstack)

Simplified Business Operations

Running a business can be complex, but with Mainstack, it doesn’t have to be. Our goal is to simplify your business operations, giving you more time to focus on growth and innovation. 

With unique dashboards for each product, a robust revenue dashboard, and new features like tax information setup, storefront integrations and a developer section, we’ve equipped you with the tools to manage your business more efficiently and effectively.

Tax Information Setup for US-based Businesses

For our US-based business owners, managing your business just got easier. You can now add and set up tax information during the business setup process. 

This ensures you stay compliant with regulations and simplifies your financial management from day one.

Storefront Integrations and a Developer Section

We’re excited to introduce integrations and a developer section for the Storefront product. This new addition allows you to easily integrate Klaviyo to supercharge your email/sms/CDP marketing efforts and manage webhooks with ease, providing you with more control over your business.

Robust Revenue Dashboard

Understanding your financial health is crucial for any business. Our newly enhanced revenue dashboard offers detailed insights into your earnings, giving you a comprehensive view of your financial performance. With this robust tool, you can make data-driven decisions to fuel your growth.

Multiple Link in Bio Setups

Why settle for one when you can have multiple? Users can now set up multiple Link in Bio pages, each tailored to different aspects of your online presence. This flexibility allows you to direct your audience to specific content or campaigns, enhancing your engagement and reach.

Marketing Tool for Link in Bio

We are taking your marketing efforts to the next level with our new email campaign tool integrated into the Link in Bio product. You can now launch targeted email campaigns directly from Link in Bio, making connecting with your audience and driving conversions easier than ever.

These updates are designed with you in mind, we’re committed to continuously improving our platform to support your business journey in the digital marketplace.