Many beginners starting out in affiliate marketing share a moment of common frustrations. You start affiliate marketing in hopes of earning extra cash, post links, create content, and…crickets. That first sale feels like it's never gonna happen.
If you’re reading this, you’re probably on your own Day 1 — curious, hopeful, and maybe a little unsure about where to start. The good news is, you don’t need a huge audience or expensive tools to start earning online.
This guide breaks down how to go from zero to your first $100 in affiliate commissions. You’ll learn what to sell, how to position yourself, where to promote, and who to reach.
By the end, you’ll have a clear roadmap to your first $100 and the confidence to turn it into steady income
You’ve probably heard of affiliate marketing, but what does it really mean?
In plain terms, affiliate marketing is a way to earn money online by promoting other people’s products or services, and when someone buys through your unique link, you earn a commission.
Think of it as recommending a product to a friend, but instead of doing it for free, you get paid every time someone takes your recommendation and makes a purchase.
Now that you understand what affiliate marketing is, let’s talk about how you can realistically make money from it.
On Day 1, you need clarity. Decide who you are selling to, and what are you selling?. Ask yourself: What problem am I solving? Who is my audience?
This mindset separates random link pushers from affiliates who actually make money. Your goal is to own a space and build trust around something you know and care about.
Choosing a niche is where that starts. If you get it wrong, nothing else matters.
Pick a space where your experience or interest gives you an edge, but make sure it is a niche in high demand. Choose a niche people are actively searching for and possibly spending on.
Successful affiliates often start with what they know. For example, affiliate marketers like Michelle Schroeder-Gardner started her affiliate journey with personal finance by sharing how she paid-off her student loans and recommending the tools she used.
John Chow, on the other hand, focused on building income through blogging, sharing what worked for him and promoting services he trusted. Because their story was authentic, their audience could feel that honesty and that’s what sold.
Action Step Today:
Pick one niche you care about. List three affiliate offers you could promote this week, and decide which platform you’ll use to promote your offers.
After you pick your niche and define your audience, the next step is finding an offer that’s easy to market. But first, you need to find a reputable platform that gives you access to affiliate products, high commission and makes it easy for signups.
Platforms like Mainstack, Amazon and Clickbank give you access to thousands of products that you can promote as an affiliate.
On Mainstack, you can find over 250+ affiliate offers, organize multiple links, and track all links from one dashboard without any extra tools.
Image Credit: Mainstack
What makes an affiliate offer worth your time? Here’s a quick checklist to help you choose the right product:
Now that you know what to look for, the next step is turning that knowledge into action.
Action Step:
Sign up on Mainstack today. Browse the affiliate marketplace, and pick 2–3 products you’d feel confident promoting this week.
Before promoting an affiliate link, you need reassurance that you’re picking the right one. Rather than promoting to a cold, unfamiliar audience, start with a warm market (e.g friends, peers, old classmates) as a testing ground for the products you intend to promote.
Share your affiliate link on iMessage, Instagram, TikTok, or Facebook Messenger and frame it like a tip, not a sales pitch.
Pay attention to their questions and hesitations. Use their feedback to sharpen your pitch, tweak your copy, and get ready for your cold-market launch.
The goal is to prove you can sell to people who already trust you before chasing strangers. Once you’ve validated this product with your circle, you’ll have a clearer sense of work.
Action Step Today:
Send your affiliate link to 10 people in your network and track clicks using your Mainstack link.
You don’t need a full website or a massive audience to start making money as an affiliate marketer. What you need is a credible home base where people can find your links and check your promos.
Your social channels (like TikTok, Pinterest, or Substack) are great for sharing links, but your platform is where they actually live. It could be a simple blog, a landing page, or even a Mainstack link-in-bio that keeps all your offers organized and trackable.
Image Credit: Mainstack
As you grow, start layering in structure: build a blog people can find, grow a community, or start a simple email list so you’re not stuck chasing algorithms.
Ana Savuica is a great example of this in action. She built her blog with one blog post about a $25 e-book she loved. Then added it to her sidebar, featured it in her welcome email, and created Pinterest graphics that kept sending traffic. That’s the kind of momentum you want.
Tracking isn’t optional; it’s your personal report card for every link you share. For every affiliate link, you need to know two things:
Platforms like Mainstack let you easily track affiliate links. On Mainstack, you can instantly see which links pull the most clicks and what kind of content your audience actually cares about.
Make it a habit to check both dashboards every week. Those insights show you what to double down on, what to tweak, and what to stop wasting time on.
Action Step:
Make it a habit to review your stats every week. That’s how you figure out what’s hitting, what needs tweaking, and what to stop wasting time on.
Day 1 is about starting small and moving fast. You won’t get rich overnight, but you can post something today, drive clicks, and earn your first commission.
Before you launch, sign up on Mainstack and set up your affiliate dashboard. It’s the easiest way to organize offers, showcase promotions, and track results
Your first $100 matters less than what you do next. Use that momentum to test, refine, and grow.
1. What is the first step to starting affiliate marketing as a beginner?
Pick a niche you already know or use daily. Choose one or two products that solve real problems for that audience, then create content around them.
2. Do I need a website to start affiliate marketing on Day 1?
No, you don’t. All you need is a credible space like a Mainstack Affiliate dashboard page to host your links. You can always build a website later as you grow.
3. How do I find affiliate products that sell?
Look for products with good reviews that align with your audience’s needs. Platforms like Mainstack’s affiliate marketplace let you browse verified offers before you decide what to promote.
4. What should I look for before choosing an affiliate program?
Check for fair commissions, strong brand reputation, and solid customer feedback. Also, look at the competition; if too many people are already promoting the same thing, it’s harder to stand out.
5. Can I do affiliate marketing on social media platforms like TikTok or Instagram?
Absolutely. Share real experiences through short videos or posts and use your Mainstack link to track clicks and conversions.
6. How do I track clicks and sales from my affiliate links?
You need an affiliate marketplace like Mainstack to track affiliate links. Use Mainstack for click analytics and audience insights, then check your affiliate platform for sales data. Together, they show what’s working.
7. How does Mainstack make affiliate marketing easier for beginners?
Mainstack takes the stress out of link management. It keeps everything in one place—links, clicks, and audience data. If you promote Mainstack marketplace products, you can see clicks and sales in the same dashboard.
8. How long does it take to make your first sale in affiliate marketing?
It depends. Some people make their first sale in a week, others in a month. Stay consistent, test different content, and use data to improve.
9. What mistakes should beginners avoid on their first day of affiliate marketing?
Don’t promote too many products or stuff you don’t believe in. Start with one or two solid offers and focus on helping your audience.
10. How much can a beginner realistically earn from affiliate marketing?
Most beginners earn small amounts at first. On average, $50 to $200 in the early stages. As you learn your audience and refine your strategy, earnings can grow into steady income.
The best tools for affiliate marketers in 2025 are changing the way people earn money online. Affiliate marketing has grown from simple link sharing into a smart, data-driven business. With the rise of AI, automation, and better analytics, marketers now have access to tools that make it much easier to promote products, track performance, and increase revenue.
Here’s a roundup of 15 of the best software programs for affiliate marketers across key categories. Read more to find tools to help you manage your daily tasks and help your business grow fast.
Affiliate marketing is one of the most effective ways to make money online, but it requires the right tools to be successful. These tools enable you to save time, work smarter, and earn more.
Here’s why they’re so important:
Affiliate marketing is easier (and more profitable) when you have the right tools to support your work. Here are eight types of tools every affiliate marketer should use in 2025:
Managing multiple affiliate links across platforms can get overwhelming fast. All in one affiliate tools help you organize, track, and optimize every link in one place so you can easily see what’s performing, update links quickly, and stay focused on what drives revenue.
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Mainstack gives affiliate marketers an all-in-one workspace to promote digital products, track performance, and manage payouts. The platform is built to support users across different countries, so creators and affiliates can work without worrying about currency limitations or regional restrictions.
Setting up your account is free, and once you’re in, you can immediately explore the digital products available for promotion in the affiliate marketplace. With Mainstack, you get your referral link along with a full workspace designed to help you manage your activity.
Your dashboard comes with built-in performance analytics, tools for shaping product pages, and other resources that make it easier for you to make sales, understand your results, and improve them.
Mainstack also has a Refer & Earn Program where you earn 30% of Mainstack’s revenue every time someone you invite makes a sale. The best part is that your commission comes directly from Mainstack, not from the seller’s income.
Pricing: Mainstack is free to join for both affiliates and merchants. You earn based on performance, and payouts are made automatically. No hidden fees or subscriptions, just a simple 3% transaction fee for commerce features.
Mainstack helps you manage links, track sales, and earn commissions all in one place, making it the perfect all-in-one affiliate tool for 2025. Here’s how to join the Mainstack Affiliate Program.
Content creation tools enable you to design, write, and edit the content that draws people to your links. Even if you don't have design skills, these tools make it easy to create eye-catching posts, short videos, and graphics.
Canva makes it easy to design graphics, thumbnails, and marketing materials without needing design skills. It has a huge library of ready-made templates and a drag-and-drop tool that can help you design Instagram posts, blog banners, in minutes. Affiliates love Canva because it helps their content look professional and stand out on social media.
Pricing: The free version covers most needs, while the Pro plan adds premium templates and brand tools. Canva Pro costs $12.99 per month or $119.99 per year for one user.
CapCut is a beginner-friendly video editor that helps you create short, engaging videos for platforms like TikTok, YouTube, and Instagram even without video editing knowledge. It comes with free templates, effects, and AI editing tools to make your videos look polished.
For affiliate marketers, CapCut is great for creating tutorials or product reviews that include affiliate links. It’s as simple as recording a video on your phone, uploading it on CapCut, trimming out unnecessary parts and exporting a clean video ready to post in minutes.
Pricing: It’s free to start with, but the pro version starts from $9.99/month or $74.99/year. In some locations, its up to $19.99/month.
If you want to grow, you need to know your numbers. Analytics tools show where your traffic comes from, your highest selling product, best-performing posts and number of sales through your affiliate links. The more you know, the better you can improve your strategy.
Google Analytics is great for affiliates because it provides a comprehensive picture of what’s actually driving clicks, leads, and sales. The platform is designed to help you track traffic sources to see which platform (e.g Youtube, TikTok) sends the most traffic to your affiliate links.
Google analytics also gives you insights into your audience insight and their behavior flow. You can see who your audience is, how they move through your site, what pages convert best and where they drop off.
This helps affiliates understand what drives conversions and what needs improvement. It’s completely free and integrates easily with blogs and websites.
Pricing: Free to start with, but the paid plan (GA4 360) starts at approximately $50,000/year, depending on data volume and region.
SEO and keyword research tools help your content rank higher by finding profitable keywords, revealing competitor insights, and tracking performance over time.
Platforms like Ahrefs, Ubersuggest, and Google Keyword Planner show what your audience is actually searching for, so you can create content that attracts the right traffic.
Ahrefs is one of the most trusted SEO tools for find keywords, analyze competitors, and track backlinks. It helps affiliate marketers discover what topics are ranking and where to focus their content. For example, if you promote productivity software, Ahrefs can show you which blog titles or keywords get the most clicks. It’s a paid tool, but the insights it provides are well worth the investment for serious marketers.
Pricing: Paid plans start at $129/month and can go up to $1,499/month for advanced and enterprise plans.
Like Ahrefs, Google Keyword Planner helps affiliates discover keywords their audience is searching for. Beyond that, you also get insight into questions people are asking, understand search trends, estimate traffic potential and refine targeting.
It’s perfect for creating SEO-friendly blog posts, YouTube titles, or ad campaigns. You can compare keyword competition, search volume, and trends to target the right audience. The best part? It’s free and pairs perfectly with other Google tools for research and planning.
Pricing: Using Google Keyword Planner is free, although you need a Google Ads account to access it. Usage is free, though data precision may increase if you run paid ads.
Building an email list is one of the smartest moves in affiliate marketing. It’s a simple way to build an audience, keep them engaged and drive repeat sales.
Email marketing tools like ConvertKit or Mailchimp help you send updates, product recommendations, and exclusive offers to your followers.
Kit helps affiliates grow and engage their audience through email. You can set up automated email campaigns, send newsletters, and add affiliate links naturally within your messages. It’s built for creators who want to turn followers into loyal buyers.
Pricing: There’s a free plan for beginners, with paid options for more advanced segmentation and automation, which starts at $15/month.
Mailchimp is one of the most popular email marketing tools for small businesses and affiliates. It offers templates, audience insights, and automation that make it easy to send professional campaigns. You can track open rates and clicks to see which products get the most attention.
Pricing: Mailchimp has a free plan for smaller lists and paid tiers for more advanced features that can go up to $350/month.
SMS/MMS add-ons, custom-coded templates, and priority support at top tier.
Posting regularly on multiple platforms can be stressful. Social media scheduling tools like Buffer, Later, or Meta Business Suite let you plan and schedule posts ahead of time. For example, you can set up a week’s worth of TikTok clips and Instagram posts that promote your affiliate products, and the tool will post them automatically.
Buffer helps you plan and schedule posts for platforms like Instagram, Facebook, LinkedIn, and X (Twitter). It’s perfect for affiliates who want to stay consistent without posting manually every day. Buffer also shows engagement data, helping you learn what type of content performs best.
Pricing: There’s a free plan for a few social channels, with paid upgrades for more accounts and detailed analytics.
Later is a comprehensive influencer marketing and social media management platform that helps affiliates plan, schedule, and optimize their promotional content across platforms like Instagram, TikTok, and YouTube.
With its visual planner, affiliates can organize posts, maintain consistency, and use features like “Best Time to Post” to boost engagement. It also offers detailed analytics to track which content drives the most clicks and conversions, helping users refine their strategy over time.
Pricing: There’s a free plan that’s available for basic use. However, for more advanced plans, pricing starts at $18.75/month and can go up to $82.50/month. Pricing increases with add-ons like additional social sets, AI credits, users.
Staying organized is key as an affiliate marketer, especially if you’re working with a team or juggling multiple brands. Project management tools like Asana, Clickup and Trello, help you manage tasks, plan campaigns, and keep track of deadlines. You can even share projects with designers, writers, or editors to keep everything running smoothly.
Asana helps you organize your projects, set deadlines, and track tasks in one clean workspace. It’s ideal for affiliate marketers who juggle multiple campaigns or work with a small team. You can plan your content calendar, assign tasks, and use timeline views to stay on track.
Pricing: Asana’s free plan covers basic project management, while premium versions unlock advanced automation and reporting tools. The paid plans start at $10.99/month per user.
ClickUp combines task management, docs, chat, and goal tracking in one platform. Affiliates can use it to plan campaigns, store affiliate program details, and manage workflows. Its dashboards give a clear overview of everything from content deadlines to income goals.
Pricing: ClickUp provides a free version with extensive features, while paid plans beginning at $7 include more integrations and automation.
Creating content regularly can be tough, especially when you run out of ideas or worry about making mistakes. Writing assistants and idea tools like Grammarly and ChatGPT make the process easier and faster.
Grammarly helps you write clearly and confidently, ensuring your content is polished and professional. It checks your grammar, spelling, tone, and readability in real-time, making it perfect for refining blog posts, emails, and social captions. For affiliates, clear, error-free writing is essential because it builds trust with the audience and ultimately boosts conversions.
Pricing: The free plan includes basic corrections, while the Premium version adds advanced writing suggestions and starts at $12 per month.
Key Features:
ChatGPT is one of the most popular AI writing tools that helps affiliates brainstorm ideas, write product reviews, create social captions, or even outline YouTube scripts, essentially working as a powerful brainstorming partner. By assisting with writing blog posts and product descriptions and even generating SEO-optimized content, ChatGPT saves hours of time and helps affiliates stay consistent with their brand voice while managing multiple campaigns.
Pricing: A free version is accessible, along with a paid plan starting at $200 per month, which offers faster performance and more advanced tools.
When Grammarly and Chat GPT are used together, these tools help you write better, think faster, and produce more engaging content that drives clicks and conversions.
Ad Campaign Tools help affiliates create, manage, and optimize paid ads across platforms. They simplify targeting, tracking, and improving ROI. Options like AdEspresso, Google Ads Manager, and Semrush Ads Toolkit make it easy to design, test, and analyze campaigns for better conversions.
AdEspresso is an ad management tool that helps marketers and affiliates create, test, and optimize campaigns on Facebook, Instagram, and Google from one dashboard. Affiliates can use A/B testing to experiment with creatives, headlines, and audiences, while smart optimization tips and detailed analytics help improve campaign performance and conversions. It also integrates with other tools and CRMs for easier lead management.
Pricing: Pricing starts at $49 per month, and all plans include a 14-day free trial for new users.
When building your affiliate marketing strategy, start with essential tools for content creation, analytics, and link management. Choose tools based on your audience. YouTubers need video and SEO tools, bloggers need keyword research and writing assistants, and social media creators benefit from scheduling and engagement tools.
Use Mainstack as your foundation for link management and analytics. It organizes affiliate links, tracks clicks, and measures performance in one clean dashboard.
1. What tools do I need to start affiliate marketing?
You’ll need a link management tool like Mainstack, a content tool for creating posts (like Canva), and a traffic or analytics tool such as Google Analytics or Semrush.
2. What’s the best free tool for affiliate tracking?
Mainstack is a great free option. It helps you organize affiliate links, monitor clicks, and see performance insights in one place.
3. Can I start affiliate marketing without a website?
Yes. You can use platforms like TikTok, YouTube, or Instagram and share your affiliate links through a Mainstack link-in-bio or custom storefront page.
4. What’s a good tool for promoting affiliate links on social media?
Buffer and Later help you schedule and manage affiliate content across platforms like Instagram, X (Twitter), and TikTok.
5. How do I find good affiliate products or programs?
You can discover affiliate programs through Mainstack, Amazon Associates, ClickBank, or Impact. Always check for reliable payouts and product quality.
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Since affiliate marketing became popular, several Nigerians have adopted it as a way to make an income online. With so much opportunity in this industry, it’s no surprise that dozens of affiliate marketing platforms have popped up, with each promising several benefits.
But here’s the truth:
Choosing the right affiliate marketing platform in Nigeria is confusing. It’s also where most people get stuck. Some platforms exaggerate earnings. Others have poor product quality or delayed payment. And wasting time on testing the wrong affiliate platform can slow down your entire journey.
This article solves that problem. We reviewed and ranked the 9 best affiliate marketing platforms in Nigeria for 2025 based on trust, commission rates, product quality, payout speed, and ease of use.
Affiliate marketing is a performance-based business online where you earn a commission every time a customer buys a product (or service) through your link.
It’s as simple as, you find existing products (or service), promote it to an audience, and get paid for every successful sale you influence.
An affiliate platform is a marketplace that connects people (sometimes called merchants) with existing products (or service) and affiliates who can promote the product. The platform acts as a middle man and provides everything both sides need including unique affiliate links, tracking tools, dashboard to monitor everything and payout details.
To find the best affiliate platforms, it helps to know what to look for. A good affiliate program typically includes:
Affiliate programs work in a pretty simple way. You sign up on the website as an affiliate, and get access to a marketplace of products to promote. Take note that some platforms are free while others might require a small fee, but once you’re in, you get access to the dashboard.
Inside the dashboard, you’ll get access to a list of products, which are often grouped by categories. When you find a product that matches your niche and commission requirements, the platform generates a special tracking link for you to start promoting the product.
Mainstack’s affiliate marketplace is a popular affiliate marketing platform with thousands of affiliates and a wide range of digital products available for promotion. It’s built on Mainstack’s powerful e-commerce tools.
Mainstack is tailored to serve a global market. This means anyone, anywhere, can register on the platform without worrying about currency barriers or payout restrictions.
Creating a Mainstack account and joining the marketplace as an affiliate is completely free. There’s no restrictions, and you can set up your affiliate account in less than 10-minutes. Unlike traditional affiliate programs that only gives you links, Mainstack affiliates get full access to the entire Mainstack toolset, including analytics, product pages, checkout tools etc.
On the platform, you get access to primarily digital products in different niches, including courses, coaching programs, event tickets etc, in different niches. Commissions are set by the merchant (and not the platform) and affiliates can see commissions before choosing the product.
Affiliate platform features
Jumia’s affiliate program gives you a chance to earn commissions by promoting e-commerce products. This ranges from electronics, fashion and even household items that can be found on Jumia.
The product variety and market is one of the best features of the Jumia affiliate market place. That, plus, there’s a wide audience across Africa, which means affiliates have little restrictions even when promoting physical products.
Signing up for the Jumia Affiliate Program is free. There is no entry fee, and registration can be done directly, usually via their affiliate/KOL registration portal. Once approved, you receive unique affiliate links and access to promotional materials (banners, text links, etc.) to start promoting your offer.
Payment commission on Jumia varies by category, by can be up to 11%. For example, electronics may have lower percentages, while fashion or other niches may offer higher.
Affiliate platform features
Truehost Cloud is a regional hosting provider that provides web hosting with dedicated servers to clients in Nigeria and Africa. The affiliate program allows you to earn commissions by promoting web hosting and domain registration services. This includes hosting packages, domain names, SSL certificates, and other web services offered on Truehost Cloud.
Signing up for the Truehost Cloud Affiliate Program is free. There is no entry fee, and once approved, affiliates receive unique referral links and access to promotional materials like banners, text links, and landing pages to start promoting immediately.
Commission rates on Truehost Cloud are competitive, usually ranging between 20% to 50% per sale, depending on the product and package sold. Affiliates earn on both one-time purchases and recurring hosting subscriptions, giving an opportunity for ongoing income.
Affiliate platform features
If you’re in the travel space, then Travelstart is a great way to earn extra income as an affiliate.
Travelstart’s affiliate program allows you to earn commissions by promoting flights, hotels, and travel packages across Africa and beyond. Affiliates can earn by referring customers who book flights, hotels, or complete travel deals through Travelstart’s platform. The product variety and market is one of the standout features of Travelstart’s affiliate program.
Signing up for the Travelstart Affiliate Program is free. There is no entry fee, and once approved, affiliates receive unique referral links and access to promotional tools such as banners, text links, and landing pages to help start promoting right away.
Commission rates on Travelstart vary depending on the service promoted. For example, flights may have different commission rates compared to hotel bookings. Rates are generally competitive within the travel affiliate space, allowing affiliates to earn recurring or one-time commissions depending on the customer’s booking behavior.
Affiliate platform features
Oraimo is a brand known for mobile accessories and smart electronics like power banks, earbuds, fast chargers, and smart accessories. In Nigeria and several other countries they run an affiliate system called the Commission Affiliate Program and also a Points Affiliate Program.
The commission affiliate program offers cash benefits to marketers who share their unique affiliate link online as well as recruit other affiliate marketers with cash rewards. The points affiliate program however, rewards the marketers with points that can be used to get discounts on purchases made via the Oraimo shop.
Affiliate platform features
Konga is another leading Nigerian marketplace and remains widely used. Their platform offers a wide range of products with a catalog that covers many categories.
The Konga affiliate program supports affiliates with product links, banners, and commission reports. In recent times, Konga has continued to refine its offering to be competitive with other retailers. Affiliates who already write product reviews, run comparison sites, or manage coupon communities will find this program useful. Strong local logistics and product choices. Works well for price comparison and product review sites.
Affiliate platform features
Shopify is one of the world’s most popular e-commerce platforms, trusted by millions of entrepreneurs, creators and businesses to build, manage and scale online stores. It provides an all-in-one system for selling products, managing inventory, processing payments and marketing to customers globally.
Affiliates earn commissions on the platform by referring new merchants to Shopify through unique referral links. The platform also equips affiliates to tracking dashboards, promotional materials, and dedicated affiliate support to help improve performance.
Affiliate Platform Features
Bet9ja is Nigeria’s major sports betting company that includes an affiliate program where you get a commission from referring players.
You will receive commission based on player activity (stakes, net revenue) via your affiliate/referral link.The commission rate can be up to 20% (depending on your referral activity / traffic). The platform offers the provision of marketing tools such as banners, tracking links, affiliate dashboard.
Affiliate platform features
Source: Expertnaire
Expertnaire is a marketplace for digital courses, bootcamps, and information products which are created by vendors and made available for sale through their platform.
Their affiliate program however comes with a catch, to sign up, a prospective affiliate marketer needs to pay a sum of #10,000 naira every year as a sign–up fee. But their commission rates are generous and can go as high up as 75% and their platform is optimized for local payments and conversions.
Affiliate platform features
The Affiliate marketing industry in Nigeria rewards focus and relevance which is why in order to get meaningful results, you need to be consistent. Keep up with the latest trends in the affiliate environment and choose a platform that fits your content style. Promote products you genuinely believe in, and track your performance to see what works. Every click and conversion comes easier when your recommendations feel authentic.
If you want to get started promoting Affiliate products, register on Mainstack's Affiliate marketplace to start promoting your product.
As more businesses find ways to thrive in a crowded market, the best digital marketing tools in 2025 provide smarter, faster, and more efficient methods to reach customers.
What began as manual tracking and guesswork has now evolved into powerful systems that streamline every stage of marketing. This evolution enables startups and established brands to compete and grow in meaningful ways.
This guide will give a complete, step-by-step plan and downloadable checklist to help you choose the right tools, set up effective strategies, and track your progress with ease.
Digital marketing tools are online platforms, apps, or software that help businesses plan, manage, and measure their marketing strategies across channels like social media, email, SEO, content, and advertising to boost engagement, generate leads, and increase sales.
Digital marketing tools make life easier by automating repetitive tasks such as post scheduling, email distribution, and campaign tracking. Instead of getting overwhelmed with manual tasks, you have more time to focus on the creative aspects of growing your business.
They also provide real-time feedback on what works and what doesn't. With clear data on customer behavior and campaign performance, it's much easier to make better decisions that are impactful to your business.
With how fast the business world is moving, the right tools can help your brand stand out. Whether it's personalizing your messages or reaching the right audience faster, they give you an advantage over businesses that still rely on traditional methods.
And the best part? They’re often far more affordable than traditional marketing. Small businesses can now benefit from effective tools without breaking the bank, making online growth more accessible than ever. Traditional marketing, on the other hand, usually involves methods like print ads, billboards, TV, or radio spots, all of which are costly and difficult to track.
For example, a small bakery wanting to advertise through a newspaper ad might spend hundreds of dollars for just a single placement, with no clear way to measure how many people actually came in because of it. With digital marketing tools, that same bakery could run targeted social media ads for a fraction of the price, track clicks and conversions in real time, and adjust the campaign instantly to get better results.
With many options available, the right tool depends on your marketing goals. Here’s a list of top digital marketing tools by category to help you find what fits your business.
For creators who want everything in one place, all-in-one tools make it easier to manage content, grow an audience, and track performance without juggling multiple platforms.
Mainstack is an all-in-one platform for creators, entrepreneurs, and small businesses to build landing pages, showcase products, and sell directly to their audience. It enables you to transform your online presence into a monetizable hub without the need for multiple tools, making it ideal for anyone who wants to manage everything in one place.
Some of its standout features include customizable landing pages, a built-in storefront for both digital and physical products, and an analytics dashboard that tracks audience engagement. It also comes with payment integrations for seamless sales and a simple link-in-bio option that works perfectly across social platforms.
Mainstack offers a free plan with core features, making it accessible to beginners. The platform supports flexible payment options, including one-time fees, subscriptions, pay-what-you-want models, and even crypto payments in over 135 currencies. The icing of the cake is that Mainstack doesn’t charge monthly fees. It only collects a small 3% platform fee when you earn, so you keep more of your revenue.
SEO and content marketing tools help businesses attract the right audience and rank higher on search engines. They simplify keyword research, on-page optimization, and content planning to improve results.
Ahrefs is a leading SEO platform for keyword research, backlink analysis, and competitor insights. Its free tools let you generate up to 150 keyword ideas, check difficulty, and track rankings. This makes it ideal for small businesses or individuals starting out.
Ahrefs is known for its accurate data and keyword precision, which gives marketers better keywords to target. The downside, however, is that you need a paid plan to unlock advanced features like detailed backlink reports or larger keyword volumes, which can be pricey.
Regardless, the upgrade unlocks one of the most powerful SEO suites on the market.
Pricing: Free; paid plans start at $129/month.
If you want to carry out a detailed competitor analysis, then Semrush is the best tool for that. It gives you a clear picture of who your competitors are, which keywords they rank for, where their traffic comes from, and what ads they run.
This makes it a powerful tool to find strategy gaps and new growth opportunities.
While using Semrush is great, its wide range of insights can be overwhelming for beginners. Also, pricing may be high for small teams. However, for businesses ready to take SEO and digital marketing seriously, Semrush provides exceptional value.
Pricing: Free trial available; paid plans start at $139/month.
Google Keyword Planner is a solid free tool for basic keyword research. Originally built for Google Ads, it lets you find keyword ideas, search volumes, and competition levels using data directly from Google. It’s less detailed than paid tools like Ahrefs or Semrush but great for getting started on a budget.
Managing multiple social accounts is time-consuming, but social media tools help by scheduling posts, tracking performance, and boosting engagement. Here’s how the top options compare:
Buffer is a simple social media tool for scheduling and publishing posts across Facebook, Instagram, LinkedIn, and X (Twitter). Its clean interface makes it ideal for small businesses and creators who want an easy way to stay consistent.
While Buffer’s free and lower-tier plans offer only basic analytics, its paid plans include more in-depth performance insights. Where it really shines, though, is in reliable, straightforward scheduling that keeps your content organized and on time.
Pricing: Free plan available; paid plans start at $5/month per channel.
Sprout Social is a powerful social media tool with advanced analytics, detailed reporting, and engagement features. It’s ideal for teams and agencies that want to track campaign performance and make data-driven decisions.
What makes Sprout Social stand out is the quality of its insights. You can track audience growth, engagement trends, and campaign performance in detail, all while collaborating with your team on one platform. The downside of using Sprout Social is that it comes at a higher cost, which may be challenging for small businesses.
Pricing: Free trial available; paid plans start at $249/month.
If you’re not ready to invest in a paid scheduling tool, Meta Business Suite is a great free option. Designed for Facebook and Instagram, it lets you plan and schedule posts, reply to messages, and check performance insights, all from one dashboard.
While it’s limited to Meta platforms, it’s surprisingly effective for small businesses, creators, and entrepreneurs who mainly use Facebook and Instagram to reach their audience. You can manage both accounts in one place without needing extra tools, making it a simple, no-cost way to stay consistent online.
Email marketing tools help businesses send campaigns, automate follow-ups, segment audiences, and personalize content. The right choice depends on your audience size and goals.
Mailchimp is known for its ease of use and range of features, from drag-and-drop email builders to automation workflows and audience segmentation. It’s great for managing campaigns in one place: from design to copy to planning to tracking analytics.
The free plan is generous, but pricing scales as your subscriber list grows.
Pricing: Free plan available; paid plans start at $13/month.
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One advantage of using Kit is how it supports audience growth and monetization. You can tag and organize subscribers based on their actions, build custom sequences, and nurture leads without needing advanced technical skills.
While its email templates are minimal, it offers an efficient system for growing and monetizing your audience.
Pricing: Free plan available for up to 1,000 subscribers; paid plans start at $15/month.
MailerLite is a lightweight, budget-friendly option that still covers essential features like automation, landing pages, and sign-up forms. It’s particularly appealing to small businesses or beginners who want a straightforward way to run email campaigns without complexity.
Pricing: Free plan available for up to 500 subscribers; paid plans start at $9/month.
Analytics tools help businesses understand how campaigns perform, how users behave on websites or apps, and where to improve to maximize ROI. Here are some analytics tools:
Google Analytics 4 (GA4) is the go-to tool for tracking website traffic, conversions, and user behavior. It helps you understand where visitors are coming from, how they interact with your content, and which channels drive the most revenue. While it’s powerful, the setup can feel complex for beginners.
Pricing: Free.
Hotjar takes analytics further by providing heatmaps, session recordings, and user feedback tools. Instead of just numbers, you can see exactly how people click, scroll, and interact with your website, making it easier to spot usability issues and optimize conversions.
Pricing: Free plan available; paid plans start at $32/month.
AI tools are transforming digital marketing by helping businesses create content faster, personalize messaging, and make smarter predictions about customer behavior.
Jasper AI specializes in generating blog posts, ad copy, and marketing emails using AI. It’s trained on marketing frameworks and tones, making it a solid choice for brands that want polished, conversion-focused writing at scale.
Pricing: Plans start at $59/month.
Great marketing requires visuals that capture attention, and design tools make it easy for anyone even without design skills to create professional-looking graphics and campaigns.
Canva is one of the most popular design tools, offering templates for social media, presentations, ads, and more. It is so beginner-friendly that anyone could work around the already existing templates and create a masterpiece. Its drag-and-drop interface makes it simple for non-designers, and the free version is robust enough for most small business needs.
Pricing: Free plan available; Canva Pro starts at $12.99/month.
Figma is a design tool built for collaboration. Teams can create, edit, and comment on designs in real time, making it perfect for marketers working with designers or agencies. It’s especially useful for UI/UX projects and campaign mockups.
Pricing: Free plan available; paid plans start at $5/month depending on the collab, dev or dull seat..
Running paid ad campaigns requires precise targeting, careful budgeting, and clear tracking to make sure every dollar counts. Paid Ads and PPC tools simplify campaign management, measure ROI, and help businesses reach the right audiences faster.
Google Ads is the most widely used platform for pay-per-click advertising. It allows businesses to bid on keywords and display ads at the top of search results, reaching customers at the exact moment they’re searching for solutions. Its strength is intent-driven traffic, though competition for popular keywords can make costs high.
Pricing: Pay-per-click model, no fixed monthly fee.
Pricing: Flexible budget; pay-per-click or impression.
With so many moving parts in digital marketing, project management tools help teams stay organized, collaborate smoothly, and ensure campaigns launch on time.
Trello uses boards, lists, and cards to organize tasks in a highly visual way. It’s simple, flexible, and perfect for small teams that want to manage campaigns, brainstorm ideas, or track workflows without overwhelming features.
Pricing: Free plan is available; paid plans start at $5/month per user.
Asana is more than just a to-do list. It’s a collaboration tool that helps teams stay organized and finish big projects on time. You can use it to see how tasks connect (called dependencies), view everything on a clear timeline, and start new projects quickly with ready-made templates. This makes it perfect for marketing or creative teams that handle tons of campaigns and deadlines at once.
Asana integrates with more than 200 applications, including Google Workspace, Slack, and Microsoft Teams, eliminating the need to switch between different programs.
You can add custom fields to track what matters most to your team, and use workload tools to see who’s busy and who has time to help. Automation saves time by handling small, repetitive jobs automatically. Plus, Asana now includes smart AI helpers that can spot delays, suggest next steps, and keep projects running smoothly.
Pricing: Free plan available; paid plans start at $10.99/month per user.
Using digital marketing tools effectively goes beyond just signing up. To maximize results, review analytics regularly and adjust strategies based on real data. Automate repetitive tasks like emails, scheduling, and reporting to free up more time for creativity and strategy.
Combine tools for a full stack. For example, you can pair analytics with email automation or project management with social scheduling to create a more powerful marketing system.
At the end of the day, marketing tools are there to make life easier, not harder. Start small; choose two or three that address your biggest needs, like audience growth, time savings, or better content, and expand as you grow.
Looking for an all-in-one digital marketing solution built for creators? Mainstack lets you host digital products, track analytics, and manage engagement, all from one simple dashboard.
Every day, people are monetising at scale and generating revenue globally- not because they launched a business, but because they started sharing links. While you’re still planning your next move, others are already earning from products that aren’t even theirs.
The window is wide open right now. The first set of affiliates is getting in early, securing the audience, and grabbing attention that’ll look unreal in a few weeks. You can either watch the numbers grow or be the one getting paid from them.
You already know how powerful Mainstack is - now imagine earning every time someone buys from it. No products to create. No barriers. Just your voice, your reach, and a link that makes you money.
Here’s how to start:
From your Mainstack dashboard, click your display picture and select Affiliate Program.
On the affiliate dashboard, click the “Discover Offerings” button. You’ll see a list of products from different merchants that you can promote to earn commissions.
Browse through the available products. You can filter them by amount, commission rate, or merchant.
Once you find a product you’d like to promote, click on it to view more details and walk through its offer page.
Choose an offer and click ‘become an affiliate’ which gives you access to share your unique affiliate link.
From the moment a sale comes through, you earn. Mainstack pays you directly - fast, clean, and in your preferred method.
While others are waiting to “start earning online,” you could already be collecting.
The only thing between you and your next payout is a few clicks.
It’s a whole new ballgame.
For years, creators and entrepreneurs in Africa have been told the same story: “Build your product. Sell it. Repeat.” However, the truth is that the online world doesn’t reward hard work alone; it rewards networks, visibility, and speed.
And that’s exactly what Mainstack’s Affiliate Program is built for.
This isn’t just another earning tool. It’s a gateway to limitless sales and income, powered by collaboration.
You already created something valuable. Now, imagine hundreds of people selling it for you.
That’s what happens when you list your product on Mainstack’s Affiliate Marketplace.
Instead of doing all the marketing yourself, you tap into an army of affiliates ready to share, promote, and sell your product to audiences you might never reach on your own. Every time they sell, you earn effortlessly.
It’s not just marketing. It’s multiplication.
Your reach expands. Your sales grow. Your brand travels faster than your ads ever could.
And with Mainstack’s 24-hour payouts across Naira, crypto, PayPal, and DOM accounts, you don’t wait to see results.
HERE IS HOW TO LIST YOUR PRODUCT
If you have influence, community, or just good digital instincts, Mainstack gives you a new way to earn without creating anything.
You can promote digital products from verified merchants -from courses to eBooks to templates - and earn a commission for every sale.
No setup. No stress. Just pure earning potential.
Whether you’re a content creator, influencer, or someone who just knows how to connect people to what they need. This is how you turn your voice into consistent income.
The Mainstack Affiliate Program isn’t about links. It’s about liberation.
It’s about creators and merchants across Africa finally getting paid for the value they bring - without waiting on gatekeepers, ad budgets, or platforms that don’t understand our market.
It’s the freedom to earn faster, smarter, and together.
It’s the new way to sell. The new way to grow. The new way to win.
You can be part of the movement - or watch from the sidelines while others cash out.
Start now. Build smarter. Earn faster.
If you’ve ever downloaded a free guide, checklist, or e-book from a business, you’ve experienced a digital product used as a lead magnet. A digital product is any non-physical resource like templates, courses, or toolkits, that can be created once and shared endlessly online.
In marketing, a digital product can be used as a lead magnet and offered to potential customers to turn them into leads. By giving away something valuable, you draw people to your business, build trust, and position yourself as an authority in your field.
In this article, we’ll cover proven strategies, tools, and examples to help you create digital products that generate leads and grow your audience.
If you're wondering how to create a digital product, here's a guide on how to turn your own skills into a digital product.
Digital products work great for lead generation because they help to build trust with the audience. When you give them something that’s helpful for free, they are bound to always come back for more, especially if your resources were beneficial to them.
Here are digital products that you can use for lead generation:
Ebooks and guides give your audience an in-depth look at topics they care about while building your credibility. For example, a cookbook of easy recipes for single men delivers practical value while positioning you as an authority.
Brands like Hubspot use Ebooks as a lead magnet to capture email addresses, build its subscriber base, and nurture potential customers as they move through the sales funnel.
These are practical tools potential customers can use immediately. They tend to convert well because they offer immediate value and convert well .For example, a design template for graphic designers offers instant utility.
Shopify offers a free Business Plan Template to help new entrepreneurs get started. The value is clear: solve a common problem and, in return, they capture leads through sign-ups.
These are live or recorded sessions you can hold to share your knowledge on what you know. By doing this, you are setting yourself as an expert in your field and signaling to your potential customers you have more knowledge to share.
Exit Five, for example, uses virtual events as lead magnets for potential customers. They deliver clear value and use urgency to encourage sign-ups. This results in more leads captured and stronger authority with their audience.
Short courses delivered via email or video help people solve a problem in several steps.
Semrush offers free mini-courses like its SEO Toolkit Crash Course to attract and educate marketers. These short lessons provide quick wins, build trust, and introduce users to Semrush’s tools, which makes them an effective lead magnet
If you have a software product, a trial gives people direct experience. If you don’t, sample lessons (for courses) or partial templates work.
Also note that each type of digital product serves different parts of the lead generation funnel. For example, checklists or templates are great for bringing awareness while webinars or mini courses are stronger for consideration and nurturing.
Take these following steps in creating your digital product for lead generation
The first step to creating a digital product is defining your target audience. Ask yourself: Who are they? What do they need? What problems are they finding difficult and how can you help them to solve those problems?
In order to execute this, you need to research your audience to find out what it is they are looking for. To make your work more efficient, there are a number of tools you can use to research on your target audience and their problems:
Google Analytics: This is a free tool that offers more insights into ongoing trends and searches based on website traffic, user behaviour and demographics
AnswerThePublic: This tool helps you to find out questions people often ask concerning a topic. This can be used when looking for content ideas to create to draw your target audience to your product.
BuzzSumo: BuzzSumo's research and analysis tool offers advanced content insights, trending topic identification, social mention monitoring, and content engagement measurement.
After identifying those problems, research their challenges and needs. For example: If your audience are beginners in graphic design, their pain point would probably be trying to understand the ”Basics of Graphic Design”
Next, match the product type to each stage in your customer’s journey:
Define what value your product has to offer to your audience. By now, you understand your audience and their painpoint. Next step is defining how you want your product to stand out. Answer the question: “What problem does this solve?” Keep it specific and actionable so it’s not too broad or vague to confuse your audience. An example would be naming your design guide” Principles of Graphic design” instead of “A Beginner’s Guide to Graphic design”
Once your value prop is defined, the next step is to create a copy for the digital product. Start with an outline to understand what you’re writing. Ensure the copy written is helpful, insightful and easy to understand.
Remember to use a compelling title and a clear call-to-action (CTA). Make titles benefit-driven (e.g., “The Ultimate Checklist to Double Your Leads in 30 Days”) and a strong CTA on landing page and promotions (e.g., “Get Instant Access,” “Download Free Today”)
Once the writing is complete, design around the copy. Keep content visually appealing, since strong design helps convert customers. Use tools like Canva, Figma, or Google Docs to create polished assets.
Once your digital product is complete, the next step is promoting what you have. From your research, you should have an idea of where your audience hangs out and how to reach them.
Like Hubspot, you could place the digital product on your blog page or Homepage to collect emails from leads organically. Or you could also run paid ads on social media to drive more attention and reach a bigger audience.
To place and store your products digitally, you can make use of all-in-one tools such as Mainstack. It allows its users to create storefronts to sell digital products to their customers, a link-in-bio feature that allows intrigued customers to find all links in one place and an email marketing tool to automate delivery to clients who request for their products.
Attracting a new lead is just the beginning of the relationship. To turn that interest into revenue, you need to nurture and guide prospects toward a purchase. The most effective way to do this is through automated follow-up email sequences.
For example, if someone downloads a Social media growth guide, they should receive a tailored series of emails with tips, case studies, and free insights on social media growth before being introduced to a paid service or course.
Use lead nurturing emails to share testimonials, educate prospects or announce new products or features. Here's an example of an educational lead nurturing email from Busuu.
Creating your digital product is one part of the equation, but you also need to ensure they drive high-quality leads and that requires a strategy. Here are some proven best practices:
Even with the best intentions, creators often stumble when building lead generation funnels. To stay on the right track, you need to avoid:
To get results, identify your target audience, match them with the right product, design it well, promote it, and follow up consistently. This is how you attract quality leads. You need to also remember to be patient with the process, not everyone will convert immediately and that’s okay. By staying consistent and providing real value, you build trust, and your audience becomes far more likely to invest in your premium products. Follow this guide to know how to price your digital products.
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Selling products online is more competitive than ever, and Facebook remains one of the most effective platforms to reach your audience. With billions of active users and advanced targeting options, Facebook ads enable creators, entrepreneurs, and businesses to showcase their business offerings directly to the people most likely to buy.
While scrolling through Facebook or Instagram, you’ve probably noticed ads popping up between posts, Stories, or Reels. But those aren’t random; they’re targeted campaigns businesses use to reach people just like you. And the reason they’re everywhere is simple: Facebook ads improve reach.
Facebook, through the Meta Ads Manager, gives businesses of all sizes the ability to target the right audience with precision. Whether you aim to drive traffic, boost sales, or generate leads, you can create a campaign tailored to your specific goals.
This step-by-step guide will walk you through exactly how to run Facebook ads in 2025, from setup to monitoring, so you can launch campaigns that convert.
Facebook ads are paid promotions that businesses create to reach specific audiences across Facebook, Instagram, Messenger, and the Audience Network— Meta’s group of partner apps and websites. This means your ads aren’t limited to Meta platforms alone; they can also appear in mobile apps or news sites outside of Facebook that are part of Meta’s advertising network.
Unlike regular posts, which only reach your followers (and maybe a few friends through shares), ads are designed to target people based on their demographics, interests, and behavior, giving you a much wider and more precise reach.
It’s important to understand the difference between a boosted post and a full Facebook ad campaign, because while they may look similar, they serve very different purposes:
This is achieved when you take an existing post from your page and pay Meta to show it to a larger audience. It’s a quick and simple way to increase visibility, but it offers limited control over who sees the post, where it appears, and what specific outcome you’re optimizing for.
This gives you full control over your advertising strategy. With a Facebook ad campaign, you can choose exactly what you want to achieve (like driving sales, getting leads, or boosting website traffic), define your audience in detail, set your budget and schedule, decide where your ads will appear, and even test multiple versions of the same ad to see which performs best. This flexibility makes Ads Manager the recommended option for running serious, goal-driven campaigns.
Ultimately, whether you’re running a single ad or a full campaign, everything is managed through Meta Ads Manager, the centralized hub where all ads are created, managed, and optimized. It’s also a tool you’ll need to master to get consistent results. Now that you know what Facebook ads are, it’s important to understand why they are powerful tools for growing your business.
Advertising on Facebook offers clear advantages for businesses of any size, and three of the most important are:
Getting started with Facebook ads might feel overwhelming at first, but Meta Ads Manager makes the process a lot more structured. By following a step-by-step approach, you can go from setting up your account to launching your first ad without missing anything important. Here’s a simple breakdown of how to run ads on Facebook.
Before you can create digital product ads, you need the right setup.
1. Create a Meta Business Manager Account
2. Create a Facebook Business Page
Ads cannot be run from personal profiles. You’ll need a business page.
3. Add Payment Information
Once your foundation is ready, it’s time to build your campaign.
1. Go to Ads Manager
2. Click “+ Create”
When creating a campaign in Meta Ads Manager, the first step is choosing your advertising objective which is the main thing you want your ad to achieve. Meta currently offers six objectives:
Awareness – Best for getting your brand in front of as many people as possible. Useful if you’re just starting out or launching something new.
Traffic – Drives people to a website, landing page, or app. Helpful if you want more visits to your online store or product page.
Engagement – Encourages actions like likes, comments, shares, or event responses, making it easier to build a community around your brand.
Leads – Collects contact details (like emails or phone numbers) directly through Facebook forms or your own landing page.
App Promotion – Helps you get more people to download or use your mobile app.
Sales – Optimises your ads to drive actual purchases, either on your website, in your app, or directly through Facebook and Instagram Shops. Meta does this by showing your ads to people most likely to buy based on their past activity, e.g., clicking “add to cart” or completing a purchase. You can also connect your product catalogue so your ads automatically display items in stock, making it easier for customers to shop directly.
Give your campaign a clear, descriptive name so you can easily identify it later. A good rule of thumb is to include the product, audience, and goal in the name. For example: “Tropical Granola – Abuja – Traffic” or “Ebook Launch – US – Sales.” This makes it easier to stay organised, especially once you start running multiple campaigns at the same time.
Your budget decides how much you want to spend on your ads, while your schedule controls when your ads run. In Meta Ads Manager, you’ll see two main types of budgets:
Pro-tips for Cost Control:
This way, Meta runs your ads but won’t go beyond the budget you’ve set for each result, helping you stay in control of your spending.
The caveat here, however, is that if your target cost is set unrealistically low, Meta may struggle to deliver your ads, or you may get fewer results. So it’s best used when you already have some data on what a “reasonable” cost per result looks like for your business.
Note: This works best if you’ve set up the Meta Pixel or Conversions API so Meta can track actual purchases.
Together, these options help you avoid overspending and make sure your money is going toward results that matter most to your business.
This is where you tell Meta exactly who should see your ads. Instead of showing your ad to everyone, you can narrow it down to people who are most likely to buy from you.
With Meta Ads Manager, you have three main options:
While targeting with Meta Ads Manager makes it easier to reach the right people, recent privacy changes, especially Apple’s iOS updates, have made it harder to track every action users take across apps and websites. This means targeting isn’t always perfect, but it still gives you a more direct connection to your audience. The key is to test different audience types and focus on the ones that deliver the best results for your business.
Placements are the different spots where your ad can show up across Meta’s platforms. This could be in the Facebook News Feed, Instagram Stories, Reels, Messenger, or even inside partner apps and websites. By default, Meta recommends Advantage+ Placements, which automatically shows your ad in multiple places and then prioritises the ones that perform best.
For beginners, this is often the easiest option because Meta does the testing for you. However, if you want more control, you can manually choose placements, for example, focusing only on Instagram Reels if your audience skews younger, or Messenger if you want a more personal approach.
Each placement has its strengths:
The real advantage of placements is flexibility: you can either let Meta spread your ad widely and optimise for results, or zero in on the exact spots where your audience is most active.
An ad creative, simply put, is the actual content of your ad. That is, the picture, video, headline, and caption people will see when your ad shows up on their Facebook or Instagram feed. A strong creative can be the difference between someone scrolling past or stopping to pay attention.
To make yours effective, let’s break it down into the key parts so you know exactly what to focus on.
Select Ad Format
Visuals
Copywriting Tips
Call-to-Action (CTA)
Before you hit “Publish,” it’s important to double-check your ad. Meta has strict ad policies, and if your ad doesn’t follow the rules, it can be rejected or even get your account flagged.
Things to check before publishing:
Common reasons ads get rejected:
Once everything looks good, click Publish. Meta will then review your ad, which usually takes a few minutes to 24 hours. If approved, your ad will go live and start delivering to your chosen audience.
In Ads Manager, track key metrics to understand how your campaigns are performing:
Optimize Ads
Running Facebook ads in 2025 is only part of the journey. Turning clicks into sales or meaningful engagement requires the right destination for your audience. With Mainstack, you can create tailored landing pages or online storefronts that act as the perfect extension of your ad campaigns. Every click from your Facebook ad can lead to pages specifically designed to showcase your products, collect leads, or drive purchases directly.
By pairing the precise targeting of Facebook Ads with Mainstack’s easy-to-use tools, you create a system where ads, pages, and customer actions work together, making it easier to track results, optimise campaigns, and grow your business efficiently.
Start building pages that connect directly to your ads today and see how a well-designed destination can turn impressions into measurable growth.
At this point, you’ve learned how to set up, target, and create effective Facebook ads and how to ensure every click leads to a page that converts impressions to sales. But, to make it even easier, we’ve put together a step-by-step checklist you can follow every time you run a campaign.
Step 1: Set Up Meta Business & Ads Manager
Step 2: Create Your Campaign in Ads Manager
Step 3: Choose Your Objective
Step 4: Name Your Campaign
Step 5: Set Your Budget & Schedule
Step 6: Choose Your Target Audience
Step 7: Select Ad Placements
Step 8: Design Your Facebook Ad Creative
Step 9: Review and Publish
Step 10: Monitor & Optimise Performance
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If you've ever asked yourself, "Why aren't my digital products selling?", you're not alone.
Selling online looks easy on paper. Create a product, upload it to your storefront, share the link, and wait for the sales notifications. But in reality, most creators and entrepreneurs quickly discover that selling digital products requires more strategy than luck.
Between rising ad costs, tough competition, and the constant need to promote, it's easy to feel stuck. But there’s a way out. Selling digital products successfully isn't about luck - it's about strategy. And often, a few small shifts can completely change your sales results.
Here are the 3 most common mistakes digital product sellers make, why they're hurting your business, and how to fix them immediately.
Many sellers believe that ads are the fastest way to drive sales, and there's some truth to that. Yes, ads can bring traffic, but here's the problem:
Ad costs are skyrocketing: You're paying more to get fewer results. Meta's average cost per click increased by 61% year-over-year in 2024, while conversion rates dropped.
Algorithms change overnight: What worked today may flop tomorrow. Platform updates can tank your campaigns without warning.
Bigger brands outspend you: Leaving small creators with negative returns. When you're competing against companies with six-figure ad budgets, your $500 monthly spend gets drowned out.
This results in burning money while your sales remain unpredictable.
Stop relying on ads alone. Instead:
Build organic discovery: Post valuable content, use SEO, and grow your audience. Content that educates or entertains builds trust and attracts buyers naturally over time.
Tap into partnerships and communities to expand your reach. Real communities exist where your ideal customers are already engaged:
These aren't random forums - they're active communities where your potential customers are already asking for solutions you've created.
Use affiliates as your personal sales team, but even better. With affiliate marketing, you only pay when a sale is made.
What top sellers do: Mainstack's Affiliate Marketplace allows you to list your products and let affiliates promote them to audiences you'd never reach on your own. You get instant distribution with no added cost up front.
Your price is more than a number; it's a signal. Price your product too low and customers doubt the quality. Price it too high without proof of value, and they'll walk away.
Many sellers fall into these traps:
The result is either low sales or low profits - sometimes both.
Price based on value delivered, not just market averages. Ask yourself: What specific outcome does my product create? What would that outcome cost if achieved another way?
Bundle products (like a course + workbook + templates) to justify higher pricing. Bundles increase perceived value significantly, making customers see more for their money.
Experiment with different price points and track conversion rates. A/B test your pricing. Sometimes a $97 product sells better at $147 because the higher price signals premium quality.
Important: Mainstack is hosting a live pricing + sales webinar with one of Africa's top sales coaches. This session will give you proven frameworks to price, package, and position your products with confidence. Keep an eye out for details - you won't want to miss this.
Another silent killer is relying on just one platform to sell. If Instagram is your only sales channel and the algorithm tanks, your income tanks with it.
Limiting yourself means:
Diversify your channels: Use multiple storefronts, affiliate marketplaces, email lists, and social platforms. Don't put all your revenue eggs in one basket.
Think beyond just where you can sell - ask "who else can sell this for me?" Your customers, brand partners, micro-influencers, and affiliates can all become distribution channels.
Equip your affiliates (or partners) with marketing assets that make it easy to promote your product. Provide email templates, social media graphics, key talking points, and sample testimonials.
Learning how to sell digital products isn't about working harder - it's about working smarter. Avoiding these mistakes (over-relying on ads, poor pricing, and limited channels) will set you apart from the majority of sellers who struggle to make consistent income.
The most successful digital product sellers share one trait: they multiply their reach by empowering others to sell for them.
Ready to take action? Start by listing your product on the Mainstack Affiliate Network today. It's quick, simple, and sets you up to scale faster. Here's a step-by-step guide to get started.
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Instagram Reels have quickly become one of the best tools for creators, entrepreneurs, and brands to get discovered. This is largely because the platform’s algorithm prioritizes short-form video content. As a result of this, utilizing video content is no longer optional, but essential.
It doesn’t matter if your goal is building a personal brand, promoting digital products, or simply trying to grow your community, understanding how to create Reels that grab attention can improve your content’s reach.
Reels aren’t just another content format; they are Instagram’s answer to TikTok and a major driver of content visibility and engagement. Studies show that Reels generate more engagement than traditional posts, largely because Instagram actively promotes them to new audiences. For small businesses, freelancers, or creators, this means your content has a higher chance of being discovered beyond your immediate followers. A well-made Reel can work like free advertising by expanding your reach and establishing your brand voice in ways static posts rarely can.
If you’re new to Instagram and don’t exactly know what reels are, they simply are short, vertical videos that can be up to 90 seconds long. You can record clips directly on the app or upload pre-edited content.
Reels come with creative tools like audio tracks, filters, text, and transitions that let you produce engaging videos without needing advanced editing skills. While it may seem intimidating at first, the best Reels often use simple ideas executed clearly.
The hardest part of creating Reels is often knowing what to post. Instead of overthinking, start with formats that already resonate with multiple audiences: tutorials, before-and-after transformations, behind-the-scenes moments, relatable skits, or quick tips related to your niche.
For example, if you’re an interior designer, you might film a room transformation in stages in under 60 seconds. The goal is to create visual, relatable videos while giving your audience a glimpse of what you offer.
With Reels, videos are short, but attention spans are shorter. That’s why the first three seconds of your reel are everything so be sure to incorporate bold text overlays, intriguing statements, or visually striking shots to capture attention immediately.
For example, instead of starting with “Hi everyone, I’m here to talk about…” try opening with a problem your audience faces: “Struggling with skincare on skin that just doesn’t seem to care? Here are three quick fixes you can try today.”
This kind of hook grabs attention because it promises immediate value, giving viewers a reason to keep watching.
Instagram offers built-in editing tools that make your Reels more engaging and accessible, and one of the most effective ways to achieve this is adding captions to your reels.
This ensures your content is easy to follow along for people who are hard of hearing and it also caters to the many users who scroll with the sound off. Utilize text overlays to emphasize key points, and sync your cuts to trending audio.
Transitions, such as quick outfit changes or scene shifts, also improve the quality of your reels without the need for advanced editing. The goal is not to overcomplicate but to make your Reel engaging and easy to follow.
Trends drive discoverability, but originality builds lasting connections which are crucial when growing an online community. Jumping on trending audios or challenges can boost visibility, but it is of utmost importance to ensure that these trends are adapted to fit your niche. The key is to participate in trends while adding your unique perspective so you aren’t simply blending in with everyone else.
Creativity alone is not enough to sustain any content form, reels included. They also need optimization.
To do this, make use of relevant hashtags, engaging captions, and eye-catching cover images that align with your brand.
Posting consistently also signals to the algorithm that you’re an active creator worth promoting.
Pro Tip: Cross-promote your Reels on your Stories and grid, and encourage viewers to engage by asking simple questions in your captions.
Not every Reel will go viral, and that’s okay. What matters is tracking performance and adjusting accordingly. Pay attention to your Instagram Insights to see which Reels got the most views, saves, or shares. These metrics reveal what resonates with your audience and help guide your future content. Over time, you’ll develop a playbook of what works best for your niche and audience.
For entrepreneurs and creators selling digital products, Reels can double as tools for visibility and a direct driver for sales. By utilizing reels to showcase your product in action, sharing customer testimonials, or educating your audience about the problems your product solves, you position yourself as both a trusted resource and a solution provider.
Instagram Reels are one of the best ways to grow your online presence in today’s digital world. Clarity, consistency, and creativity are the three ingredients that help beginners create Reels that actually get noticed.
The best Reels aren’t always the most polished; they’re the ones that resonate with audiences, deliver value, and make your people want to come back for more.
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Facebook Messenger offers businesses a powerful way to reach and engage customers in real time. With high open rates and strong interaction, Messenger campaigns can outperform bother forms of media reach with immediacy and personal connection. To succeed, you need more than just messages; you need a strategy. Messenger marketing done well builds trust, delivers value, and boosts loyalty. Wrongly done, it can annoy users, cause opt-outs, or even violate policy. The goal is to be helpful, relevant, and respectful.
In this article, you will learn about core Messenger marketing practices: how to get permission, personalize messages, use chatbots wisely, design engaging content, segment your audience, follow policies, and maintain good frequency. If you follow these practices, your Messenger campaigns will feel less like pushy promos and more like friendly conversations that deliver results.
People should explicitly agree to receive messages from your business via Messenger. Use opt-in requests that clearly state what kinds of messages users will receive. Let them know frequency, content type, and how they can opt out. Setting expectations reduces surprise and improves trust. Meta’s Messenger documentation insists on clearly describing the type of Marketing Messages users should expect when they opt in.
Companies must follow Facebook Messenger policies, including rules on message frequency, content type, and negative feedback. For example, marketing messages have requirements to avoid spam, duplicate opt-in requests, or sending messages too often. Respecting these rules helps maintain good standing and deliverability.
Messenger is a conversational channel. Messages that read like automated or impersonal blasts tend to be ignored or blocked. Use active voice, friendly language, address users as “you” and maintain consistency with your brand’s personality. Keep messages simple, avoid jargon, and make responses feel human. Meta guidelines recommend preserving your brand voice rather than creating a disjointed style.
Start conversations with helpful or engaging content. Provide useful information, resources, answers to common questions, or early access. Promotional messages lose effectiveness when they appear too often or as first contact. If you show value early users feel rewarded. For example using Messenger to send order updates, product tips, or helpful reminders enhances trust before you send offers.
One size does not fit all. Use data like purchase history, past interactions, location, or user preferences to tailor messages. Segmentation helps you send content that resonates and avoids “one-message-fits-all” mistakes. Personalization increases open rates, click-throughs, and user satisfaction. For example, sending cart abandonment reminders or browse abandonment messages to users who left without purchasing.
Chatbots help scale conversations: instant replies, handling FAQs, guiding users, and scheduling. But they must feel helpful, not robotic. Scripts and flows should anticipate common questions. Provide a fallback to human agents when needed. Automate useful touchpoints like welcome messages, but avoid flooding users with automated content. Automation saves time if used thoughtfully.
Messenger allows images, videos, buttons, and quick replies. Use them. Rich content performs better than plain text. Interactive content like polls, quizzes, or surveys helps boost engagement and feedback. Use visuals to break up long text and make messages more appealing. But optimize media so that load times are fast and message size is not burdensome.
Too many messages annoy users. Too few missed chances to stay top of mind. Monitor negative feedback, opt-outs, or unreads to gauge if you are overdoing it. Use user preferences if possible: let them choose frequency. Meta rules limit sending certain Marketing Messages to users depending on opt-in frequency and user action.
One advantage of Messenger is immediacy. Users expect quick replies when they initiate contact. Slow responses damage trust. If your team cannot always respond fast, use automated acknowledgments and let users know when they will hear back. Always provide useful information or escalate when needed. Customer service combined with marketing builds loyalty.
Pay attention to open rates, click-through rates, engagement, response time and opt-outs. Messenger often delivers high open rates—70-80% or more within the first hour, which is much higher than email. Monitor what messages perform best: subject lines, content type, timing. Use A/B testing for variations of message copy, visuals, or CTA. Then use the data to iterate and improve.
Be clear about what data you collect and how you use it. If using cookies, metadata, or tracking, disclose it. Make sure users know how to opt-out and that they can stop marketing messages. Respect user feedback; if many users block or report you, adjust your strategy.
Click-to-Messenger ads allow users to start a chat directly from your ad. Sponsored Messages let you re-engage people who have already shown interest. Use these ad types for targeted offers or updates rather than cold promotions. Integrate them with conversational flows to continue engagement.
Mobile users dominate Messenger usage. Ensure that any content, images, buttons you send are optimized for mobile view. Rich media should be compressed appropriately. Quick replies and buttons should be clearly tappable. If content takes too long to load or images are heavy, users drop off.
Ensure messages look clean. Use formatting: paragraphs, line breaks, spacing. Use buttons, quick replies instead of expecting typed answers when possible. Make your Call-to-action clear. Don’t overload a message with multiple directions. Use welcome messages that clarify next steps. Provide feedback prompts (like “type 1 to speak to support”) or menu of options if your bot flows allow.
Using Facebook Messenger for marketing offers a unique opportunity to connect with users personally, immediately, and meaningfully. Following best practices, getting clear opt-in, respecting Messenger policies, using conversational tone, personalizing messages, and delivering useful content, turns your Messenger strategy from annoying to appreciated. Automation and chatbots can scale your efforts while good design, rich media, and timely follow-ups keep users engaged. Testing different copy, content types, and send frequencies ensures you stay responsive and relevant. Remember transparency, privacy, and respect are not optional, they strengthen your brand and reduce complaints. When you build for conversation rather than broadcast you create trust, loyalty, and better outcomes. Messenger becomes less a channel for promotion and more a tool for meaningful relationships.
For more tips on how you can sell digital products on Facebook, check out this comprehensive guide.
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Selling digital products online is more competitive than ever, and Facebook remains one of the most effective platforms to reach your audience. With billions of active users and advanced targeting options, Facebook ads enable creators, entrepreneurs, and businesses to showcase digital products like eBooks, online courses, software, or templates directly to the people most likely to buy. Creating a successful Facebook ad requires more than just boosting a post, it takes strategy, proper setup, and ongoing optimization.
Facebook makes it easy for anyone to set up ads using its tools like Meta Business Manager and Ads Manager. Whether you want to drive traffic, increase sales, or collect leads, you can design a campaign tailored to your goals.
This guide will walk you step by step through the process of creating digital product ads on Facebook, from setup to monitoring, so you can launch campaigns that convert.
Before you can create digital product ads, you need the right setup.
1. Create a Meta Business Manager Account
2. Create a Facebook Page
Ads cannot be run from personal profiles. You’ll need a business page.
3. Add Payment Information
Once your foundation is ready, it’s time to build your campaign.
1. Go to Ads Manager
2. Click “+ Create”
3. Choose Your Objective
Facebook gives you six objectives, but for digital products, the most common are:
4. Name Your Campaign
Use a naming system to keep things organized, e.g., Ebook_Sales_January2025.
5. Set Your Budget
Decide between:
The strength of Facebook ads lies in targeting.
Target Your Audience
You can filter by:
Custom Audiences
Upload email lists or retarget visitors from your website using the Meta Pixel.
Lookalike Audiences
Create new audiences similar to your best customers to scale your reach.
Placements
Choose where ads appear:
Your ad’s creative is what captures attention and drives clicks.
Select Ad Format
Visuals
Copywriting Tips
Call-to-Action (CTA)
Submit for Review
Once you hit publish, Facebook will review your ad to ensure it complies with policies.
In Ads Manager, track key metrics to understand how your campaigns are performing:
Optimize Ads
Example: Selling an Online Course with Facebook Ads
Let’s say you’ve created a course on “How to Build a Freelance Business.”
This structured approach ensures higher conversions and sustainable results.
Creating digital product ads on Facebook may seem overwhelming at first, but the process becomes simple once you follow a structured approach. By setting up a Meta Business Manager account, choosing the right campaign objective, targeting your audience precisely, and designing compelling creatives, you can build ads that drive real results.
The key is not just launching the ad, but monitoring and optimizing it over time. Test different formats, experiment with audiences, and scale what works best. With the right strategy, Facebook ads can help you reach thousands of potential buyers and turn digital products into steady revenue streams.
Start small, learn from the data, and refine your campaigns for maximum impact.
You’ve probably used white label digital products without knowing it.
Have you ever used a banking app, a ride-hailing app, or an online booking system that looked different but worked the same as another that you’ve tried? Or maybe your favorite blogger offers an “exclusive” online course platform that feels just like the ones you’ve seen elsewhere. That’s the world of white label digital products; software or services built by one company but branded and sold by another.
Think of it as renting a fully built apartment and decorating it however you like. The building (product) is already there; you just add your name, style, and branding before inviting people in.
Agencies, freelancers, and entrepreneurs use white label digital products every day: website builders, SEO dashboards, email marketing platforms, e-commerce stores, online booking tools, and more. In this guide, we’ll break down how to market these digital products so your brand stands out, attracts customers, and grows your revenue.
White label digital products are pre-built online tools or services developed by one company and rebranded by another. Popular examples include:
These digital products let businesses skip development costs, focus on their strengths, and scale faster. You’re essentially offering your customers a fully developed digital solution under your own trusted brand.
It’s tempting to think of white label digital products as similar to franchises, but they’re quite different:
This flexibility makes white labeling attractive for digital entrepreneurs and agencies. You’re essentially getting a ready-made software solution while maintaining control over your branding, pricing, and marketing strategy, something a franchise doesn’t offer.
In a world where speed and flexibility are everything, white label digital products give businesses a powerful edge. But to reap the full benefits, you must market them strategically.
Let’s show you how.
Step 1: Understand Your Target Market
By deeply understanding your audience, you’ll maximize your marketing spend, and every dollar you invest will work harder and push your business forward.
Step 2: Build a Strong Brand Around the Product
Your brand is the only identity customers see. So, make it count.
Turn a generic white label product into a recognizable service customers trust through consistent branding.
Step 3: Develop a Professional Online Presence
Your website or landing page is your digital storefront. Make it clear, attractive, and conversion-focused.
A strong online presence reflects the quality of your products and builds trust with prospective customers.
Step 4: Leverage Content Marketing
Content marketing positions you as an authority in your niche.
Publish blog posts, video tutorials, and webinars that address your audience’s pain points. For example, if you’re selling white label reputation management, create a guide on “Boost Your Online Reviews in 30 Days.”
Optimize your content for relevant keywords to drive organic traffic. Offer lead magnets like checklists or mini-courses to collect email addresses. This educational approach builds trust and makes customers more likely to buy from you when they’re ready.
Step 5: Run Paid Advertising Campaigns
Paid ads can bring instant visibility to your white label services. Platforms like Facebook, Instagram, LinkedIn, and Google Ads let you target specific demographics, industries, or job titles.
Use ad copy that speaks directly to your audience’s pain points: “Expand Your Services Without Hiring More Staff” or “Launch New Digital Services Instantly.” Run retargeting campaigns to re-engage site visitors who didn’t convert.
Test different ad creatives and landing pages to continually improve your conversion rates. Paid ads are especially effective for B2B white label services where decision-makers are actively searching for solutions.
Step 6: Use Email Marketing to Nurture Leads
Here’s how to use email marketing:
Use email marketing to nurture leads and convert first-time customers into long-term clients.
Step 7: Leverage Influencers and Affiliates
Expand your reach by partnering with influencers and affiliates. Micro-influencers in your niche often have highly engaged B2B audiences. Provide them with free access or custom demos so they can authentically promote your services.
Launch an affiliate program to incentivize others to sell your products in exchange for a commission. Supply affiliates with marketing materials such as banners, email templates, and sales scripts to make promotion effortless. This approach scales your marketing without increasing your ad spend.
Step 8: Offer Value-Added Bonuses or Upsells
Stand out by bundling complementary services. For example, pair your white label website hosting with SEO audits or reputation management. Offer bonuses like premium customer support, onboarding consultations, or custom reporting dashboards.
Upselling existing customers is more cost-effective than acquiring new ones, so create tiers or packages that grow with your clients. By providing a full ecosystem of services under your brand, you strengthen customer loyalty and boost lifetime value.
Step 9: Analyze & Optimize Your Marketing Strategy
Success with white label marketing requires constant refinement. Use analytics tools like Google Analytics, Meta Business Suite, or your CRM to track performance metrics; click-through rates, conversions, and customer lifetime value.
Conduct A/B testing on landing pages, headlines, and email subject lines to learn what works best. Collect client feedback to identify gaps and opportunities. By continuously optimizing, you ensure your marketing remains effective as your business and market evolve.
White label digital products are everywhere, even if we don’t always notice them. They offer businesses the ability to expand services, scale quickly, and boost revenue without reinventing the wheel. But their success depends on one critical factor: your marketing.
By deeply understanding your target audience, building a recognizable brand, investing in a professional online presence, and combining content marketing with paid campaigns, you can transform a generic white label product into a thriving business under your own name. Start small, track your results, and double down on what works. With the right marketing strategy, white label digital products can become the growth engine your business has been waiting for.
Being a solo creator comes with many responsibilities and challenges. As someone trying to juggle many things at once as a solo creator, such as content creation, marketing, customer service, and business strategy. The biggest challenge is trying to stand out in a crowded online space while managing your time and resources effectively.
But here’s the good news: you don’t need every marketing tactic under the sun to succeed. You just need the right strategies, the ones that consistently deliver results for creators, freelancers, coaches, and entrepreneurs building their businesses online.
In this article, you’ll discover five proven marketing strategies for solo creators that will help you grow your audience, strengthen your brand, and generate more income from your skills and knowledge. These aren’t passing trends, they are sustainable and practical steps that you can apply once you are done with reading this post today. Whether you’re a content creator, service provider, or aspiring entrepreneur, these tips will help you market smarter, not harder.
Creating a brand image is the most fundamental strategy in ensuring you build a business that is meant to last. In today’s world people are more likely to follow businesses based on their image compared to those who choose to hide from the spotlight. An image for your brand is the single most valuable marketing asset you can own as a solo creator. The personality, voice, and values are what makes you unique and stand out.
Why it works:
How to do it effectively:
Your niche is your “home base”, your primary focus with your primary audience. Picking your niche early on in your career allows you to dominate faster and build authority as it will be easier to stand out when you’re “the go-to” for something specific. So before you branch out into other areas, build something that works best for you.
Why it works:
How to do it effectively:
The subheading says it all: you can’t do it all by yourself. Rather than going out and taking it on by yourself, find other like-minded solo creators with the same mindset and drive as you. Leveraging these strategic collaborations can accelerate your reach without having to spend much on ads. Another advantage is getting to break into a whole new industry completely with the help of those collaborations. So, go out today and partner with creators and influencers that share your target audience or are in a different industry from yours.
Why it works:
How to do it effectively:
As much as social media is regarded as a major tool in converting customers, it is not predictable. Algorithms change all the time, and it is hard to predict what will trend between today and next month. Having all of your audience on platforms you don’t control leaves you vulnerable.
However, your email list, on the other hand, is an underrated alternative. It gives you full control over what you can communicate and send to your client. Which is why it is important for every creator to always build and nurture relationships through emails, and these can be gotten through lead magnets that help to draw your potential customers in with something that benefits them.
Why it works:
How to do it effectively:
Creating a signature content series is an excellent marketing strategy for your brand because it builds two key elements: consistency and anticipation. Consistency means your audience knows exactly when to expect new content, while anticipation keeps them excited for what comes next. Whether it’s a Monday newsletter or a Friday video drop, this approach works in your favor over time.
Why it works:
How to do it effectively:
Marketing success for solo creators isn’t about doing more, it’s about doing what works consistently. By building an image for your brand, finding your “niche” before expanding, collaborating strategically with other creators, building and nurturing your email contacts and creating a signature series for your content, you will be able to create a marketing system that attracts, engages, and converts your ideal audience.
Pick one or two strategies from this list to start with, and commit to executing them well. Over time, you’ll refine your process, see results, and scale your efforts without burning out. Remember, the most successful creators focus on sustainability, not just speed. Start implementing these five proven strategies, and you’ll position yourself as a trusted, in-demand expert in your field.