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The best tools for affiliate marketers in 2025 are changing the way people earn money online. Affiliate marketing has grown from simple link sharing into a smart, data-driven business. With the rise of AI, automation, and better analytics, marketers now have access to tools that make it much easier to promote products, track performance, and increase revenue.

Here’s a roundup of 15 of the best software programs for affiliate marketers across key categories. Read more to find tools to help you manage your daily tasks and help your business grow fast.

Why Affiliate Marketing Tools Matter in 2025

Affiliate marketing is one of the most effective ways to make money online, but it requires the right tools to be successful. These tools enable you to save time, work smarter, and earn more. 

Here’s why they’re so important:

1. They Save You Time
   Many tools now use artificial intelligence to perform mundane tasks for you, such as posting links, tracking sales, and sending emails. This allows you to spend more time creating great content and less time doing tedious tasks.
   
   
2. They Help You See What’s Working
   Good affiliate tools show you which products, links, or platforms bring the most clicks and sales. With this information, you can focus on what actually makes you money.
   
   
3. They Make Content Better
   AI tools can help you write better captions, find keywords, and even generate new ideas. This allows you to connect with your audience and encourages more people to buy using your links.
   
   
4. They Make Teamwork Easier
   If you work in a team, these tools will help you stay organized. You can schedule posts, share files, and track progress all in one place.
   
   
5. They Help You Stay Ahead of the Competition
   Standing out is becoming more difficult as more people engage in affiliate marketing. The right tools help you stay creative, consistent, and ahead of the competition.

The 8 Categories of Tools Every Affiliate Needs

Affiliate marketing is easier (and more profitable) when you have the right tools to support your work. Here are eight types of tools every affiliate marketer should use in 2025:

All In One Affiliate Marketing Tool 

Managing multiple affiliate links across platforms can get overwhelming fast. All in one affiliate tools help you organize, track, and optimize every link in one place so you can easily see what’s performing, update links quickly, and stay focused on what drives revenue.

1.) Mainstack: Best All-in-One Tool for Affiliate Marketers

Mainstack gives affiliate marketers an all-in-one workspace to promote digital products, track performance, and manage payouts. The platform is built to support users across different countries, so creators and affiliates can work without worrying about currency limitations or regional restrictions.

Setting up your account is free, and once you’re in, you can immediately explore the digital products available for promotion in the affiliate marketplace. With Mainstack, you get your referral link along with a full workspace designed to help you manage your activity.

Your  dashboard comes with built-in performance analytics, tools for shaping product pages,  and other resources that make it easier for you to make sales, understand your results, and improve them.

Mainstack also has a Refer & Earn Program where you earn 30% of Mainstack’s revenue every time someone you invite makes a sale. The best part is that your commission comes directly from Mainstack, not from the seller’s income.

Pricing: Mainstack is free to join for both affiliates and merchants. You earn based on performance, and payouts are made automatically. No hidden fees or subscriptions, just a simple 3% transaction fee for commerce features.

Key Features

• Access Africa’s largest affiliate marketplace
• Earn commissions promoting top digital products and tools
• Real-time tracking and transparent earnings dashboard
• Build a Link-in-Bio / personal page to showcase your content, services, and affiliate links
• Create a full online storefront to sell digital products, services, and subscriptions
• Multi payout options: Get paid in Naira, USD, crypto, PayPal, etc within 24 hours
• Multi-currency pricing: You can set prices per country or local currency
• Sell unlimited products, and manage customers in one place.
• 30% lifetime revenue share through the Refer & Earn Program
• Merchants pay only for results with no upfront costs

Mainstack helps you manage links, track sales, and earn commissions all in one place, making it the perfect all-in-one affiliate tool for 2025. Here’s how to join the Mainstack Affiliate Program.

Content Creation Tools

Content creation tools enable you to design, write, and edit the content that draws people to your links. Even if you don't have design skills, these tools make it easy to create eye-catching posts, short videos, and graphics. 

2.) Canva: Great For Designing Eye-Catching Graphics

Canva makes it easy to design graphics, thumbnails, and marketing materials without needing design skills. It has a huge library of ready-made templates and a drag-and-drop tool that can help you design Instagram posts, blog banners, in minutes. Affiliates love Canva because it helps their content look professional and stand out on social media. 

Pricing: The free version covers most needs, while the Pro plan adds premium templates and brand tools. Canva Pro costs $12.99 per month or $119.99 per year for one user. 

Key Features

• Drag-and-drop editor for designing visuals easily
• Access to templates for social media posts, presentations, flyers, etc.
• Huge libraries of stock images, illustrations, icons, and fonts
• AI / “magic” tools (text-to-image, AI copywriting, design suggestions)
• Brand Kit management (store brand colors, fonts, logos)

3.) CapCut: Easy Video Editing for Social Creators

CapCut is a beginner-friendly video editor that helps you create short, engaging videos for platforms like TikTok, YouTube, and Instagram even without video editing knowledge. It comes with free templates, effects, and AI editing tools to make your videos look polished. 

For affiliate marketers, CapCut is great for creating tutorials or product reviews that include affiliate links. It’s as simple as recording a video on your phone, uploading it on CapCut, trimming out unnecessary parts and exporting a clean video ready to post in minutes.

Pricing: It’s free to start with, but the pro version starts from $9.99/month or  $74.99/year. In some locations, its up to $19.99/month. 

Key Features

• Video editing (trim, split, merge, transitions)
• Templates, effects, filters, and overlays
• AI tools: auto-captions, background removal, special effects
• Cloud / asset library for managing media
• Advanced AI editing tools, premium templates, higher export quality, and no watermark.

Analytics and Tracking Tool

If you want to grow, you need to know your numbers. Analytics tools show where your traffic comes from, your highest selling product, best-performing posts and number of sales through your affiliate links. The more you know, the better you can improve your strategy.

4.) Google Analytics: Track What’s Working

Google Analytics is great for affiliates because it provides a comprehensive picture of what’s actually driving clicks, leads, and sales. The platform is designed to help you track traffic sources to see which platform (e.g Youtube, TikTok) sends the most traffic to your affiliate links.

Google analytics also gives you insights into your audience insight and their behavior flow. You can see who your audience is, how they move through your site, what pages convert best and where they drop off.

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This helps affiliates understand what drives conversions and what needs improvement. It’s completely free and integrates easily with blogs and websites.

Pricing: Free to start with, but the paid plan (GA4 360) starts at approximately $50,000/year, depending on data volume and region.

Key Features

• Tracks website and app traffic: sessions, pageviews, user behavior
• Custom reporting, funnels, segmentation
• Integration with Google Ads and other Google tools
• Predictive insights and AI-driven metrics
• Event tracking, goal conversion, audience analysis

SEO and Keyword Tools

SEO and keyword research tools help your content rank higher by finding profitable keywords, revealing competitor insights, and tracking performance over time.

Platforms like Ahrefs, Ubersuggest, and Google Keyword Planner show what your audience is actually searching for, so you can create content that attracts the right traffic.

5.) Ahrefs: Powerful SEO and Keyword Insights

Ahrefs is one of the most trusted SEO tools for find keywords, analyze competitors, and track backlinks. It helps affiliate marketers discover what topics are ranking and where to focus their content. For example, if you promote productivity software, Ahrefs can show you which blog titles or keywords get the most clicks. It’s a paid tool, but the insights it provides are well worth the investment for serious marketers. 

Pricing: Paid plans start at $129/month and can go up to $1,499/month for advanced and enterprise plans. 

Key Features

• Site Explorer: analyse any website’s traffic and backlink profile. 
• Keyword Explorer: find keywords, keywords difficulty, and search volumes.
• Site Audit: check your website for technical issues and SEO health. 
• Content Explorer: find content ideas, popular pages, competitor content insight. 
• Backlink & competitive analysis: evaluate your links and competitors’ link profiles

6.) Google Keyword Planner: Find the Right Search Terms

Like Ahrefs, Google Keyword Planner helps affiliates discover keywords their audience is searching for. Beyond that, you also get insight into questions people are asking, understand search trends, estimate traffic potential and refine targeting.

It’s perfect for creating SEO-friendly blog posts, YouTube titles, or ad campaigns. You can compare keyword competition, search volume, and trends to target the right audience. The best part? It’s free and pairs perfectly with other Google tools for research and planning.

Pricing: Using Google Keyword Planner is free, although you need a Google Ads account to access it. Usage is free, though data precision may increase if you run paid ads.

Key Features

• Discover new keywords and keyword ideas based on seed terms or websites.
• Get search volume estimates, forecast traffic, and see bid (CPC) data for keywords.
• Integrates with Google Ads for ad planning, but useful for SEO research too.
  
  

Email Marketing Tools

Building an email list is one of the smartest moves in affiliate marketing. It’s a simple way to build an audience, keep them engaged and drive repeat sales.

Email marketing tools like ConvertKit or Mailchimp help you send updates, product recommendations, and exclusive offers to your followers. 

7.) Kit: Email Marketing for Creators

Kit helps affiliates grow and engage their audience through email. You can set up automated email campaigns, send newsletters, and add affiliate links naturally within your messages. It’s built for creators who want to turn followers into loyal buyers.

Pricing: There’s a free plan for beginners, with paid options for more advanced segmentation and automation, which starts at $15/month.

Key Features

• Unlimited landing pages, opt-in forms, and email broadcasts.
• Audience tagging & segmentation to target the right people.
• Visual automation builder and sequences (on paid plans).
• Digital product & subscription sales built-in.
• Integrations with major platforms (e.g., Shopify, WordPress) and free migration (on higher plans).

8.) Mailchimp: Email Campaigns Made Simple

Mailchimp is one of the most popular email marketing tools for small businesses and affiliates. It offers templates, audience insights, and automation that make it easy to send professional campaigns. You can track open rates and clicks to see which products get the most attention. 

Pricing: Mailchimp has a free plan for smaller lists and paid tiers for more advanced features that can go up to $350/month.

Key Features:

• Email campaign builder with templates, scheduling, and A/B testing (on paid plans).
• Basic landing pages and forms are included in the free tier. 
• Marketing automation flows with branching logic (on Standard and Premium plans).
• Advanced segmentation, predictive tools, and multivariate testing (on higher plans).

SMS/MMS add-ons, custom-coded templates, and priority support at top tier.

Social Media and Scheduling Tools

Posting regularly on multiple platforms can be stressful. Social media scheduling tools like Buffer, Later, or Meta Business Suite let you plan and schedule posts ahead of time. For example, you can set up a week’s worth of TikTok clips and Instagram posts that promote your affiliate products, and the tool will post them automatically.

9.) Buffer: Simple Social Media Scheduling

Buffer helps you plan and schedule posts for platforms like Instagram, Facebook, LinkedIn, and X (Twitter). It’s perfect for affiliates who want to stay consistent without posting manually every day. Buffer also shows engagement data, helping you learn what type of content performs best. 

Pricing: There’s a free plan for a few social channels, with paid upgrades for more accounts and detailed analytics.

Key Features

• Schedule and publish posts across multiple social media channels.
• AI Assistant for content ideas and post optimisation.
• Basic & advanced analytics to track engagement and performance.
• Engagement inbox (on paid plans) to manage comments and messages.
• Hashtag manager, post drafts, first comment scheduling.

10.) Later: Visual Planner for Social Media

Later is a comprehensive influencer marketing and social media management platform that helps affiliates plan, schedule, and optimize their promotional content across platforms like Instagram, TikTok, and YouTube. 

With its visual planner, affiliates can organize posts, maintain consistency, and use features like “Best Time to Post” to boost engagement. It also offers detailed analytics to track which content drives the most clicks and conversions, helping users refine their strategy over time.

Pricing: There’s a free plan that’s available for basic use. However, for more advanced plans, pricing starts at $18.75/month and can go up to $82.50/month. Pricing increases with add-ons like additional social sets, AI credits, users.

Key Features:

• Visual planner and calendar for scheduling posts on Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest, and more.
• Link-in-bio pages to funnel traffic from social posts.
• AI content tools (caption ideas, post suggestions).
• Analytics and performance tracking across profiles.
• Social inbox, team collaboration, content approval workflows (on higher tiers).

Project Management and Collaboration Tools

Staying organized is key as an affiliate marketer, especially if you’re working with a team or juggling multiple brands. Project management tools like Asana, Clickup and Trello, help you manage tasks, plan campaigns, and keep track of deadlines. You can even share projects with designers, writers, or editors to keep everything running smoothly.

11.) Asana: Manage Campaigns and Deadlines

Asana helps you organize your projects, set deadlines, and track tasks in one clean workspace. It’s ideal for affiliate marketers who juggle multiple campaigns or work with a small team. You can plan your content calendar, assign tasks, and use timeline views to stay on track. 

Pricing: Asana’s free plan covers basic project management, while premium versions unlock advanced automation and reporting tools. The paid plans start at $10.99/month per user.

Key Features:

• Unlimited tasks, projects, and messages (varies by plan) .
• Timeline/Gantt chart views and task dependencies for planning complex workflows.
• Custom fields, project templates, and a workflow builder for tailored work management.
• Automation, reporting dashboards, and analytics for tracking team performance.
• Free plan available for individuals or small teams (up to 10 users).

12.) ClickUp: All-in-One Productivity Platform

ClickUp combines task management, docs, chat, and goal tracking in one platform. Affiliates can use it to plan campaigns, store affiliate program details, and manage workflows. Its dashboards give a clear overview of everything from content deadlines to income goals. 

Pricing: ClickUp provides a free version with extensive features, while paid plans beginning at $7 include more integrations and automation.

Key Features:

• Task, doc, chat, and workspace management all in one platform.
• Unlimited tasks, storage, and users (depending on plan).
• Advanced workflow automation, dashboards, time tracking, and role permissions for larger teams.
• Free-forever plan available for individuals or small teams.

Writing Assistants and Idea Tools

Creating content regularly can be tough, especially when you run out of ideas or worry about making mistakes. Writing assistants and idea tools like Grammarly and ChatGPT make the process easier and faster. 

13.) Grammarly: Write Clearer, More Persuasive Content

Grammarly helps you write clearly and confidently, ensuring your content is polished and professional. It checks your grammar, spelling, tone, and readability in real-time, making it perfect for refining blog posts, emails, and social captions. For affiliates, clear, error-free writing is essential because it builds trust with the audience and ultimately boosts conversions.

Pricing: The free plan includes basic corrections, while the Premium version adds advanced writing suggestions and starts at $12 per month.

Key Features:

• Real-time grammar, spelling, and punctuation corrections
• Tone detection and writing-style suggestions for clarity and impact.
• AI-powered writing assistance (rewrites, drafts, brand voice) on premium tiers. 
• Team and enterprise features: shared style guides, brand tones, analytics for writing performance. 

14.) ChatGPT: Your AI Assistant for Content Creation

ChatGPT is one of the most popular AI writing tools that helps affiliates brainstorm ideas, write product reviews, create social captions, or even outline YouTube scripts, essentially working as a powerful brainstorming partner. By assisting with writing blog posts and product descriptions and even generating SEO-optimized content, ChatGPT saves hours of time and helps affiliates stay consistent with their brand voice while managing multiple campaigns. 

Pricing: A free version is accessible, along with a paid plan starting at $200 per month, which offers faster performance and more advanced tools.

Key Features:

• AI chat assistant that can help with writing ideas, content drafts, brainstorming, and Q&A. 
• Access to different model versions (e.g., GPT-4o) depending on plan. 
• Priority access / faster response times on paid plans. 
• Team and enterprise features for collaboration and large-scale use. 

When Grammarly and Chat GPT are used together, these tools help you write better, think faster, and produce more engaging content that drives clicks and conversions.

Ad Campaign tool

Ad Campaign Tools help affiliates create, manage, and optimize paid ads across platforms. They simplify targeting, tracking, and improving ROI. Options like AdEspresso, Google Ads Manager, and Semrush Ads Toolkit make it easy to design, test, and analyze campaigns for better conversions. 

15.) AdExpresso: Affiliate Ad Campaign tool 

AdEspresso is an ad management tool that helps marketers and affiliates create, test, and optimize campaigns on Facebook, Instagram, and Google from one dashboard. Affiliates can use A/B testing to experiment with creatives, headlines, and audiences, while smart optimization tips and detailed analytics help improve campaign performance and conversions. It also integrates with other tools and CRMs for easier lead management.

Pricing: Pricing starts at $49 per month, and all plans include a 14-day free trial for new users.

Key Features

• Create and manage ads for Facebook, Instagram, and Google in one place
• Run automatic A/B tests for creatives, copy, and audiences
• Use automation rules to optimize campaigns based on performance
• Track results with easy analytics and exportable reports
• Collaborate with teams using white-label and agency-friendly tool

Choose the Right Tools to Promote Your Affiliate Marketing

When building your affiliate marketing strategy, start with essential tools for content creation, analytics, and link management. Choose tools based on your audience. YouTubers need video and SEO tools, bloggers need keyword research and writing assistants, and social media creators benefit from scheduling and engagement tools.

Use Mainstack as your foundation for link management and analytics. It organizes affiliate links, tracks clicks, and measures performance in one clean dashboard.

FAQs: Affiliate Marketing Tools

1. What tools do I need to start affiliate marketing?
You’ll need a link management tool like Mainstack, a content tool for creating posts (like Canva), and a traffic or analytics tool such as Google Analytics or Semrush.

2. What’s the best free tool for affiliate tracking?
Mainstack is a great free option. It helps you organize affiliate links, monitor clicks, and see performance insights in one place.

3. Can I start affiliate marketing without a website?
Yes. You can use platforms like TikTok, YouTube, or Instagram and share your affiliate links through a Mainstack link-in-bio or custom storefront page.

4. What’s a good tool for promoting affiliate links on social media?
Buffer and Later help you schedule and manage affiliate content across platforms like Instagram, X (Twitter), and TikTok.

5. How do I find good affiliate products or programs?
You can discover affiliate programs through Mainstack, Amazon Associates, ClickBank, or Impact. Always check for reliable payouts and product quality.