Important Note on Your Product and Link-in-Bio URLs.
Your product URLs and link-in-bio links have changed. But nothing has happened to your products themselves. You simply need to update your URLs. To update your product URL, log into your dashboard, click on “Products” in the sidebar. From your list of products, click “Share” on any product you want to share and you’ll get a new link you can copy and update across your pages. To update your LIB URL, log into your dashboard, head to your link-in-bio page in your dashboard and click “Share”. There, you’ll get the new link and you can go ahead to update it across your socials. Get your new URLs here→
There is a version of the creator economy that looks somewhat perfect from the outside.
A digital marketing coach in Nairobi sells ad tutorials through a hosted course platform. A fashion creator in Accra builds a storefront and moves units. A community-led creator in Lagos puts a GC together on an instant messaging app and manages their community through the same.
The tools exist and the transactions technically happen. But ask any of these creators what it actually takes to run their business end-to-end and a different picture pops up.
The storefront is one platform. The community lives somewhere else, managed through an unsustainable patchwork of group chats and third-party apps. Brand partnership conversations (at least try to) happen in ignored DMs and everything ungracefully falls apart at scale.
For all its growth, the creator economy has largely been built in pieces. Mainstack V4 was conceptualized and built to solve that problem.
What is Mainstack V4?
Mainstack V4 is the permanent home for your entire creative business.
It’s infrastructure designed and built from the ground up to help you do all you need to do as a creative in one place without having to juggle multiple tools.
In practice, that looks like:
- A baked in community platform that allows you to host and monetize a community without needing to worry about manual membership management, payment collection, topic segmentation and everything else in between
- An email campaign tool that lets you send broadcasts to any and everyone who’s ever bought from you or signed up to be a part of your mailing list
- A unified storefront that lets you sell courses, digital products, time slots on your calendar for consultations, etc.
And several other capabilities built directly into one dashboard.
Above all else, Mainstack V4 is the manifestation of an idea we’ve held for a long time — that creative businesses should be able to run and grow efficiently in one place.
What are the Core Changes we Made in Mainstack Version 4?
In V4, we reimaged Mainstack in its entirety from the moment you first sign on to when you make your first sale up until your ten thousandth. What emerged was a total revamp of Mainstack from onboarding to marketing.
Here are five key changes we made to how Mainstack works.
Tailored Onboarding Experience

Before V4, Mainstack’s sign up process happened in three key steps:
- Hit the signup button
- Input your email or sign up via Google
- Land on your dashboard
It was simple and straightforward, serving the purpose of getting you from discovery to purchase as quickly as possible. But, like many other tools in the creator economy that toe that path, it didn’t account for the peculiarities of you as a creator.
What We’re Doing Differently
We changed that by asking one simple question at the start — “How would you like to get started?” Simple as it is, it leads you down one of three possible paths:
- Create and Sell
- Promote and Earn
- Receive Payments
If you choose to create and sell, you’re recognized as a creator on the platform in the first few moments post sign up. This means you see a prompt to create your first product instead of trying to find your bearings on something that’s entirely new to you.

On the other hand, if you choose to promote and earn (as an affiliate), you’re immediately recognized as such and you’re taken to the promotions tab where you can discover available products and begin promoting them right away.

Finally, if you choose to receive payments, you’re recognized as a digital entrepreneur and you’re led to create a payment link to help you begin earning instantly from your clients.

What this Means for You
No time wasted trying to figure things out. If you’ve never used Mainstack before, you’re not wasting a single second trying to figure out what to do or how things work. You go from sign up to first value in literal seconds without needing to worry about the logistics of anything.
Tailored experience. Also, with information about how you’d like to get started, you can have an experience that’s tailored precisely to you. The entire landing page itself morphs to suit your needs and guesswork about your preferences are entirely eliminated.
Revamped Homepage and Customizable Dashboard

While money is the true lifeblood of every business, its continued presence is driven by decisions that data powers. It’s the reason nearly every app/tool you use as a creator surfaces insights about everything that could help you do your job more effectively.
The problem, however, is two-fold:
- More often than is reasonable, many creator tools bury this data someplace that’s unnecessarily tedious to find for the average creator
- Other times, they only show you what’s on the surface and never really dig into what matters to you.
What We’re Doing Differently
In Mainstack V4, we’ve done three interesting things with your data.
First, we’ve placed it right on the homepage. As soon as you log in, you see every detail that matters to you without needing to wade through an entire sandstorm of links.

Second, we’ve gone the extra mile to ensure you have deep, accurate insights about practically every part of your creative business.
To put that in context, we provide the following data points:
Balance and Payouts
- Available balance — Total amount left unwithdrawn in your balance
- Ledger balance — This is the total amount of successful transactions that will soon be in your available balance.
- Total payout — This is the total amount you've withdrawn from your Mainstack balance from first sale to present.
- Pending payout - This is the total amount due for settlement.
Revenue and Payments
- Gross revenue — The total amount your business generates from its sales or services before any expenses, taxes, or deductions are taken into account.
- Net revenue — The total amount your business generates from its sales or services after any expenses, taxes, or deductions are taken into account.
- Payments — A breakdown of all payment outcomes including successful, failed, refunded, or disputed transactions
Sales and Products
- Successful sales — Total number of completed and successful purchases within the selected period.
- Top payment locations — Countries with the highest number of sales from customers.
- Top products — Your best-performing products based on total sales and revenue.
- Average order value — The average amount spent per order across all successful purchases.
Customers
- New customers — Number of first-time buyers who made a purchase during this period.
- Returning customers — Customers who have purchased from you more than once.
- Customer retention rate — Percentage of customers who returned to make another purchase after their first.
- Customer lifetime value — Estimated total revenue a customer generates over their entire relationship with your business.
Marketing and Growth
- Shop visits — The total count of unique and returning visitors who viewed your store.
- Link in bio visits — Number of visits coming specifically from your link-in-bio page.

You can add or remove any of these insights to and from your homepage whenever you want and in as many combinations as you want.
What this Means for You
First, everything is easy to find. You don’t have to dig through a haystack of pages trying to find relevant data. It’s right there on your homepage.
Second, there’s a lot of details you can use to inform your decisions. With the amount of stats we show you, you have precisely the insights you need to make informed decisions.
For instance, if you’ve got several shop visits but purchases are low, you know that there’s likely something wrong with your offer, the price point or another detail in your storefront.
Alternatively, if you’re getting far more new customers than returning ones, despite one product leading logically to the next, you can guess somewhat accurately that people might not be returning because they’re not getting enough value.
Coupled with our community feature, you can run a survey to figure out precisely what’s wrong and make a decision based on your findings.
Third, you’re never overwhelmed by the amount of information you have. The customizability of the page and data makes it such that you’re never overwhelmed. If you’d rather focus on just one or two data points, you can remove quite literally everything else. They’ll still run in the background, ready whenever you need them.
Unified Storefront

Like you, many creators aren't selling just one type of thing. There's a course, a handful of digital downloads, and maybe a few one-on-one calls on the side.
Before V4, most of these products lived on separate pages and what a customer saw depended entirely on which link they happened to click.
Someone who landed through your course link saw your course. If you also took bookings or sold a few digital products on the side, that customer had no way of finding out, unless you told them directly.
What We're Doing Differently
In V4, your entire storefront lives behind one link, organized into tabs that separate your products by type automatically.

A customer lands once and can move between a tab for courses, a tab for digital products, a tab for bookings if you take them, and any other product type you sell, without getting lost or needing a second link to find the rest.
What this Means for You
Better organization. The biggest shift is that you only ever need to share one link, everywhere. That means your Instagram bio, your email signature, your YouTube description, all of it points to the same place, and that place already knows how to organize itself.
A customer lands and sees clear tabs and moves through your storefront at their own pace, looking at exactly what they came for.
More potential sales through improved discoverability. But because everything else is still right there, one tab away, they can also come across things they weren't looking for. Someone who clicked through for a digital product might notice you also take bookings, or that a few of your products are available together as one offer, and decide to buy that instead, or in addition.
Every visit becomes a chance for more than one purchase decision, simply because there's more to see in the same place.
Tribes — The Home for Your Community on Mainstack

As a creator, chances are you already have a community of some kind. They’re the people who comment on every post, reply to every email, and show up when you launch something new. The problem, unfortunately, is finding the perfect place to hold that community.
- Social media doesn’t really belong to you, even if it’s your page
- WhatsApp and Telegram GCs offer no real structure or monetization capabilities
- Other community platforms fail to account for the realities you face in running a community or monetizing one
So you’re forced to stitch tools together. A WhatsApp group for conversation, a Notion page for resources, a spreadsheet for tracking payments, etc. It all works find until it doesn't.
What We're Doing Differently
Tribes is our answer to that.

It's a permanent home for your community, built directly into Mainstack, where access, payments, and conversation work together instead of living in separate places.
You can create multiple membership tiers, from free communities to premium VIP experiences, and decide exactly what each tier unlocks. Within every Tribe, you can create up to five Spaces for different topics and conversations, so discussions stay organized instead of collapsing into a single noisy feed.
Access is handled automatically. When someone pays, they're let in instantly. When a subscription ends, they can be downgraded or removed based on the rules you've set. No spreadsheets, no manual tracking, and no chasing renewals.
If you're moving an existing audience, you can import members with a CSV file or send secure one-time invite links to collaborators, early supporters, or anyone who should have access without paying.

Every member gets a profile with real context behind it, and features like reactions, @mentions, and @Space mentions make it easier for people to connect with each other, not just with you.
Courses, events, sessions, and other products you sell on Mainstack also remain visible and purchasable inside your Tribe, so community and commerce stay connected.
What This Means for You
You actually own your community. For years, the people most invested in your work have lived somewhere you don't fully control. Tribes gives them a home that's actually yours, where membership isn't dependent on an algorithm, a platform policy, or someone else's priorities.
Everything you need to manage your community is streamlined. It also means you stop running your community on borrowed infrastructure. Instead of juggling separate tools for conversation, payments, and member management, everything works together in one place. That frees up the time you used to spend on admin so you can focus on what matters most: showing up for your people.
Recurring revenue built in. Instead of relying entirely on one-off product sales, sponsorships, or algorithms to reach your audience, you can create paid tiers that members subscribe to for ongoing access. Whether that's exclusive conversations, premium resources, direct access to you, or a more focused experience for your biggest supporters, Tribes gives you the structure to package that value and charge for it. And because payments, access, and membership all live in the same place, you don't have to manually manage who belongs where every month.
What’s Next in Mainstack V4
While we’ve spent a lot of time working on V4 and really thinking about the benefits it could have for you, we’re not done by any means. We’ve got several new features lined up for release later this year:
Auto DM
Auto DM turns Instagram engagement into automated conversations. Creators choose a trigger word, write the response they want sent, and attach a product link with built-in tracking. Whenever someone leaves a qualifying comment or interacts with a Story, Mainstack instantly delivers the DM. Instagram is the first platform supported, with TikTok, WhatsApp, and X planned next.
Brand Deals
Brand Deals gives creators a centralized workspace for managing sponsorship opportunities. It includes a dynamic media kit generated from connected social accounts, a pipeline for tracking outreach and negotiations, and built-in messaging tools that keep brand conversations organized in one place.
Brand Deals AI Agent
Built on top of Brand Deals, the AI Agent automates the outreach process from start to finish. It identifies brands that align with a creator's audience, generates tailored pitches using real performance data from the creator's media kit, sends outreach, and monitors responses. The result is a system that handles the consistency required for brand partnerships without requiring creators to do the repetitive work themselves.
Email Sequencing
Email Sequencing expands Mainstack's email capabilities beyond one-off broadcasts. Creators can build automated flows of up to five emails triggered by actions such as purchases, abandoned carts, new subscriptions, or manual enrollment. Mainstack takes care of scheduling, delivery, and performance tracking, with up to 5,000 emails per month included.
Collaboration and Revenue Splitting
Creators can now bring collaborators directly into a product and automate how earnings are shared. Product owners can invite up to five contributors, assign a percentage of revenue to each person, and have payouts distributed automatically whenever a sale happens. Each collaborator receives their portion instantly in their Mainstack balance.
Mainstack Capital
Mainstack Capital gives eligible creators access to growth funding based on their sales history on the platform. Rather than filling out applications, creators receive offers directly inside their dashboard when they qualify. Repayments happen automatically as a percentage of future sales, increasing and decreasing alongside revenue instead of following a rigid payment schedule.
Sales Page Builder
Sales Page Builder uses AI to generate a complete sales page from a creator's existing product information. The page is designed around proven conversion principles while remaining fully editable through a drag-and-drop editor. Once ready, creators can publish immediately.
Contract Templates
Contract Templates brings essential legal documents directly into Mainstack. You get access to five professionally prepared agreements that can be signed by external parties without creating an account. The platform also recommends the appropriate contract when relevant, surfacing a Brand Deal Agreement after a sponsorship is accepted or a Collaboration Agreement when a new contributor joins a product.
Final Thoughts
For a long time, building a creator business has meant stitching together a collection of tools that were never really designed to work as one.
A platform for selling. Another for email. Another for community. Yet another for managing the business side of things. It works, but only up to a point. As your audience grows, so does the complexity.
Mainstack V4 is our attempt to solve that problem.
From onboarding and analytics to storefronts, email, communities, payments, and everything we're building next, the goal is simple: give creators a single place to run and grow their business without constantly jumping between tools.
We've made a lot of progress, but we're only getting started.
If you're ready to build a creative business that feels less fragmented and more sustainable, create your free Mainstack account today and see what's possible.
https://mainstack.com
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