When attendees started photographing Steve Harris's slides mid-presentation, we knew this wasn't just another creator event. Between Paul Foh's AI sales masterclass that had people laughing while taking notes, Joyce Daniels dropping truth bombs about visibility, TriciaBiz breaking down the real difference between content marketing and personal branding, and Salem King's invaluable gems about community building, the $10k Creator Masterclass delivered the kind of insights that actually change mindsets and businesses.
The day kicked off with our gracious host, The Lady Kofo, creating the perfect atmosphere with an icebreaker and networking session that had everyone feeling connected from the start. There's something special about being in a room full of people who truly understand the creator journey.
Grace Fasetire, a Product Marketing Manager at Mainstack, delivered a welcome keynote that set the tone for the entire event. Her message was clear and powerful: "You are the future of the creator economy." But this wasn't just feel-good motivation; it was a recognition of the real impact creators are having on the world, paired with Mainstack's commitment to being the fuel that powers creative dreams and aspirations.
The energy continued with Marvelous Akande, Head of Product Design, who took attendees through a comprehensive platform walkthrough. He didn't just showcase features – he addressed the real challenges creators face when trying to scale globally and positioned Mainstack as the solution that bridges those gaps.
If you've ever wondered how to stand out in an increasingly crowded digital space, Paul Foh's session was the wake-up call every creator needed. In a world of "accelerated change and overwhelming competition," Paul tackled the big question every creator asks: How do you make sales with content, especially when everyone seems to be doing the same thing?
His approach – harness the power of AI, but do it strategically.
Paul broke down the customer journey, emphasizing that everything starts with grabbing attention. But before diving into tactics, he ensured everyone understood the fundamentals, starting from AI terminology to prompt engineering basics. What made this session unforgettable wasn't just the practical advice (though there was plenty of that), but Paul's engaging, energetic delivery that had attendees both laughing and furiously taking notes.
He didn't just talk theory. Paul showed proof of his work and results, making his strategies feel achievable rather than aspirational.
One of the most insightful moments came during the fireside chat between TriciaBiz and Grace, where they dove deep into community building, consistency, and the art of establishing authority without losing your authentic voice.
When asked about the difference between content marketing and personal branding, and how to blend them authentically, Tricia’s advice was refreshingly straightforward:
Here's something that resonated with every creator in the room: "One big mistake creators make is worrying about what people think about how much you market your products. If you're selling, sell."
It's a probability game, and the speakers emphasized that you shouldn't assume people see every post. The creators who scale? They're masters at collaboration, they promote their work unapologetically, and yes – they invest in ads.
Instead of trying to be everywhere at once, Tricia’s advice was clear: choose one platform and dominate it completely before moving to others. Focus on your primary platform, then consider secondary and tertiary options as needed.
For creators starting their journey in 2025, the roadmap is:
And perhaps most importantly, in Tricia’s words: "Don't allow your feelings to be dictated by machines…find gratitude moments to anchor yourself when algorithms feel overwhelming.”
Joyce Daniels, aptly known as "The Queen of Talk," brought her signature energy to what became the most practical session of the day. Her opening statement hit like a lightning bolt: "Being invisible is worse than being incompetent."
Joyce's message about self-positioning wasn't just about marketing tactics; it was about fundamentally changing how you think about your value and your place in the market.
Her key insights:
Joyce's session was described as "power-packed" for a reason. She didn't just give attendees the permission to shoot their shot – she gave them the framework to do it strategically and successfully.
Even joining virtually, Steve Harris, authority architect and business strategist, delivered a session so captivating that attendees were taking pictures of his slides for future reference. His focus was on the power of strategic repositioning to create new opportunities.
Steve shared three outstanding beliefs that can transform how creators approach their businesses:
According to Steve, here's the challenge many creators face: they're creating the wrong perception, appearing expensive to those who can't afford their services while seeming cheap to those who can. Steve's positioning shifts address exactly this problem, helping creators set themselves apart in the market.
The announcement of Mainstack's $10k creator challenge during this session added an extra layer of excitement, showing our commitment to supporting creators with more than just tools.
Salem brought the event full circle with a session on community building that challenged conventional thinking. His core message: "Community is responsibility."
Salem's approach was refreshingly anti-marketing: "Remove the marketing aspect from community building. Don't allow yourself to be desensitized."
His community-building framework:
The event concluded with closing remarks from Mainstack's CEO and Co-founder, Ayobami Oyaleke, who reinforced the company's creator-led approach and commitment to building solutions that serve the needs of creators. It wasn't just corporate speak but a promise backed by the day's demonstrations of genuine understanding and support for the creator journey.
Walking away from this event, several themes emerged that every creator should consider:
Events like this remind us why the creator economy continues to evolve and thrive. When creators come together to share knowledge, challenge each other's thinking, and support each other's growth, everyone wins.
If you're just starting your creator journey or looking to scale to new heights, the insights shared at this event provide a roadmap for building sustainable, authentic, and profitable creative businesses.
The future of the creator economy is bright, and events like this prove that with the right community, tools, and mindset, every creator has the potential to build something remarkable.
On Wednesday, August 13th, 2025, something inspiring happened in Lagos, Nigeria. Bolaji Ajibare, popularly known as The Social Media Oga, brought her vibrant online community into the real world with her first-ever physical event: Beyond The Post; The Feed In Real Life. And let us tell you- the impact was immediate and lasting.
Co-sponsored by Mainstack, this wasn't the regular networking event. It was a masterclass in turning digital presence into real-world impact, bringing together 87 passionate creatives ready to take their content game to the next level.
It was a room buzzing with introductions that naturally evolved into meaningful conversations. That's exactly how the event kicked off. The participation was intense, as creators, entrepreneurs, and digital enthusiasts connected face-to-face, many meeting their online friends in person for the first time.
Ayobamidele Adegboye, the Sales Development Manager at Mainstack, set the tone with his keynote that introduced attendees to our comprehensive suite of monetization tools. The message was clear: your content has value, and there are proven ways to turn that value into sustainable income while reaching a global audience.
The panel discussion was the heart of the event, featuring three powerhouse speakers who brought decades of combined experience:
Omolola Dada, founder of Awani Digitals, dropped serious knowledge about the business side of content creation. With almost 10 years of marketing expertise, she emphasized the importance of brand research, understanding who you're working with before you sign on the dotted line. Her insights on storytelling and brand awareness had everyone taking notes.
Boluwatife Oladejo, aka The Tech Egbon, brought a fresh perspective on visual storytelling and tech content. His advice on staying authentic while prioritizing your audience resonated deeply with creators struggling to balance personal brand with audience needs. The key takeaway was that relatability and originality aren't mutually exclusive; they're your secret weapons.
Richard Badejo, the Head of Brands and Marketing, Premium Trust Bank, rounded out the panel with hard truths about the mistakes many creatives make and how to avoid them. His emphasis on mentorship, consistency, and character building struck a chord with attendees looking to level up professionally.
Bolaji's Q&A session with Ayobamidele was engaging and impactful. Here are the insights that had everyone frantically typing into their notes apps and scribbling in their notepads:
The breakout sessions were the meeting points of theory and practice. Daniel Okpara's "Turn Your Audience into Income" session focused on the fundamentals that many creators overlook: building genuine trust and audience loyalty. Daniel emphasized that value always trumps follower count, a refreshing reminder in our numbers-obsessed digital world.
Meanwhile, Marvelous Akande, the head of Product Design at Mainstack, took attendees through the practical steps of creating and selling digital products in his "Monetize Your Knowledge" session. One participant shared how Mainstack had solved her platform overwhelm issues, leading to a live demo that showed exactly how to create and sell digital products with ease. The real-time problem-solving and hands-on approach made these sessions incredibly valuable for creators ready to monetize their expertise.
The turnout exceeded expectations across all channels. Over 100 people registered, demonstrating an appeal for this type of event. Nearly 90 creators showed up in person, while another 90+ viewers joined via livestream, extending the reach far beyond Lagos.
This response tells the story of a community ready to invest in their growth and connect with like-minded creators.
Beyond The Post succeeded because it addressed the real challenges creators face every day. This wasn't about surface-level social media tips but about building sustainable businesses, maintaining authenticity, and creating genuine value for audiences.
The collaboration between The Social Media Oga and Mainstack created the perfect environment for practical learning. Attendees didn't just get inspiration; they left with actionable strategies and the tools to implement them.
Events like this prove that the creator economy in Nigeria is thriving. When passionate creators come together to share knowledge and support each other's growth, everyone wins.
For those who attended, the connections made and insights gained are already paying dividends. For those who missed it, the livestream numbers show there's clearly an appetite for more events like this.
For creators inspired by what they heard about Mainstack during the event, our tools are designed to help you turn your content into sustainable income streams. It doesn’t matter if you're just starting your monetization journey or looking to scale what you've already built; we're here to support your growth.
Lights, Camera, MIX-tion!
What happens when you bring together Ghana's brightest creative minds, entrepreneurs, and tech enthusiasts under one roof? Pure magic! And that's exactly what went down at the Mainstack Creative Mixer on May 17th.
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We transformed Cello Restaurant and Bar in Accra into the ultimate creative playground, where networking felt less like work and more like catching up with old friends. The vibe was electric, thanks to our incredible MC Bliss Kingg keeping the energy high, DJ Sly King serving up beats that had everyone in the perfect mood to connect and collaborate alongside our drinks sponsor, Aphro.
The highlight? Our fireside chat with Joe from Blacvolta, where we got real about what Mainstack is all about. The room was buzzing with questions, and honestly, the most satisfying moment was watching faces light up when we shared the game-changer: no monthly subscription fees. Our guests couldn't believe they could access powerful tools to get paid globally in 135+ currencies without the burden of recurring costs eating into their profits.
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You could feel the relief in the room as creators and entrepreneurs realized their expansion dreams just got a whole lot more achievable. No more geographical limitations, no more payment headaches; just pure, unlimited potential.
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We were absolutely thrilled to have such an incredible lineup of attendees, including Akosua from Tech in Ghana, the charismatic Mawuli Gavor, Joe from Blacvolta, Tech Labari, Dela Seade, lifestyle influencer So African, Nuru Muslim from Mac Bancy Art Foundation, product designer Jeremiah Obuobi, and of course, our DJ extraordinaire, Sly King.
After the fireside chat, Nuru Muslim from Mac Bancy Art Foundation displayed a portrait made of nails and thread, a delightful show of creativity on the spot. Watching the room's reaction was priceless. It was the perfect reminder that this level of artistry deserves a global stage, not just local appreciation.
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The Mainstack Creative Mixer wasn't just an event; it was a celebration of Ghana's creative economy and a glimpse into a future where borders don't limit brilliance.