Industry Trends

Trends in the Creator Economy

Explore trends in the creator economy shaping how entrepreneurs earn, grow, and scale. Learn strategies and insights driving success in digital business.
Community & Events
Moment by Mainstack (7 Things to Know About Africa’s Largest Creator Gathering)
Join 4,000+ creators at Moment by Mainstack 2026 in Lagos. From networking to a $3,000 grant, here's all you need to know about the creator gathering.
Mmesoma Okonkwo
March 4, 2026
10 min read
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Moment 2026 isn't a "conference" in the way you might be used to. 

It’s a high-impact collision of the people building the future of the African creator ecosystem. Think streamers, educators, and disruptors meeting at the Landmark Event Centre in Lagos, Nigeria.

As we countdown to the d-day on March 13th, we put together a list of the top seven things you should know about Africa’s largest creator gathering. If you’re looking for the blueprint to scale your influence into infrastructure, welcome home. 

1. What is Moment?

Moment 2026 event banner featuring five diverse African creators with the text "Meet Africa's Top Creators & Brands - Date: 13-15 March 2026, Location: Landmark Event Centre, Lagos, Nigeria."

If you ask a search engine, it might tell you that Moment is a three-day gathering for creators. That’s the "corporate" answer.

The real answer is, Moment 2026 is the premier ecosystem event for Africa’s digital economy.

Hosted by Mainstack, Moment is a high-impact conference designed to transform individual creativity into institutional wealth. It’s the place where 4,000+ creators, founders, and investors converge in Lagos, Nigeria, to move past content as a hobby and into the infrastructure of creator commerce.

Moment provides the tools, the network, and the roadmap to go from posting for likes to building for scale.

2. Where and When Does Moment 2026 Happen?

Dates: March 13–15, 2026.
Venue:
Landmark Event Centre, Lagos. 

Three days. One destination. Onsite.

Intriguing as the onsite policy might seem, we chose it because some of the best and biggest deals in the world didn’t happen in Zoom breakout rooms. They happened in person, in hallways, at after-parties, over sandwiches and drinks. Moment is that “hallway” where you’ll take the next step in your creator journey whether that’s a new connection or just a perfectly timed session. 

Mark your calendars. Book your flights if you must. This is where the next creator revolution begins.

3. Who is Moment For?

Moment is built for people who are serious about the business side of the creator economy.

We're talking about three types of operators: 

Creators who are ready to scale
You've built the audience, you have a niche, now you need the infrastructure to go from "content creator" to owning a creator business. You're looking for payment systems that don't fail, pricing strategies that work, and a network of people who've scaled past six figures and can show you the path to seven.

Brands hunting for commercial partnerships
Your marketing team is exhausted from influencer campaigns that generate buzz but zero sales. You're looking for creators who understand attribution, conversion, and customer acquisition. You want partners who can move product, not those who focus on vanity metrics.

Investors and builders backing the infrastructure
You're financing the next generation of creator tools, payment processors, and media platforms. You need to meet founders of SaaS companies, creators with undeniable growth potential, and creative startups worth backing. 

If you're ready to build sustainable creator businesses or figure out how to generate revenue? Moment is exactly where you need to be.

4. What Happens at Moment

Day One: Pre-Event Mixer (March 13)

On the 13th, you get to show up, grab a drink, and meet the people you'll be spending the next two days learning from and building with. It's important to get everyone in the same room before the main program so conversations can start early and connections feel less transactional.

Day Two: Main Event (March 14)

Day two is when the real work starts, with panel sessions running simultaneously across three stages, covering six tracks: 

  • Content, Media & Storytelling
  • Creativity, Design & Expression
  • Knowledge, Learning & Entrepreneurship
  • Gaming, Tech & Innovation
  • Business Growth
  • Policy & Governance. 

You get to choose based on what you're trying to build or the specific area your business needs help with.

Moment 2026 conference structure showing six content tracks across three stages

Between sessions, there are brand exhibition booths set up across the venue for you to explore, ask questions, and figure out what tools might fit your setup. 

But the most interesting part is, some of these brands didn't show up just to hand out merch in exchange for a couple of sign-ups; they came to Moment specifically to find creators and UGC partners to work with. They're actively sourcing, which means you're not cold-pitching, you're walking up to brands who already budgeted for creator partnerships and are looking to secure those partnerships before leaving the event. 

So show up with your one-pager, your rate card, or a clear pitch about what you do and the kind of audience you can reach, and you just might walk out with a brand partnership. 

Day Three: Awards Night (March 15) 

The final evening recognizes and celebrates creators who are moving the industry forward.

5. What Makes Moment Different From Other Creator Events

Moment is designed around the specific belief that African creators don't need more inspiration; they need infrastructure. Because of this, everything (from the tracks to the brands on the exhibition floor) is built to move you closer to revenue.

But Moment is built differently. Here's how:

We're focused on commerce, not content
Every session at Moment is designed around one question: “How do I turn what I'm building into sustainable revenue?” The sessions meet you where you are, but they all point in the same direction — building a profitable creator business.

The attendees are the product
This isn't a room full of aspiring creators hoping to meet one successful person. It's 4,000+ people who are already monetizing their skills and tools. Founders running seven-figure creator businesses, marketing execs with eight-figure budgets, and investors writing checks into the creator economy. The value isn't just on stage, unattainable and distant. It's in the room, sitting right next to you

Moment is operator-led
Every session is led by people who've actually built, scaled, or funded a creator business in the last 18 months. You're learning from people with fresh scars and current profit and loss statements to match.

Africa is the Focus
We're operating from the knowledge that Africa is already a major player in the global creator economy, and this event is merely a facilitator. Every solution, piece of advice, and opportunity in the room is built around the specific realities of building a creator business on this continent. 

6. Also, You Could Quite Literally Win $3,000 and an Osmo Camera

Beyond the sessions, panels, and networking, Moment is putting real money on the table for creators.

One lucky creator will be walking away with a three thousand dollar grant. Not a potential partnership or brand exposure—actual money you can use to scale your business, upgrade your equipment, or finally hire that team member you've been putting off.

Here's what you need to do to stand a chance: 

  • Purchase a ticket to Moment 2026
  • Make a video about your creator journey
  • Use the hashtags #Moment2026 and #CreateWithMainstck 
  • Post it on social media and tag the Mainstack and Moment accounts on Instagram @themainstack and @themomentconf 

That's it. One submission, and you're in the running to win $3,000.

It doesn’t end there either.

There's also an Osmo camera being given away through a raffle draw, so if you're at the event, you're automatically a part of the draw. No extra steps required.

While you may be coming for the sessions and the connections, you might also leave with 5 million naira or a brand new camera. Either way, you're walking out with more than you came in with.

7. How to Maximize Your Time at Moment

Here's the thing: Most people show up to events like this with zero plan, wander around for three days, collect some Instagram handles, and go home wondering what the point of attending was. Don't be that person.

Before you show up, do your homework

The speaker and brand exhibition lineup has dropped. Take a look at it and figure out which sessions matter for your business right now. Not the ones that sound cool, but the ones that solve a problem you're currently facing. With names like Fisayo Fosudo, Salem King, M.I Abaga, and Adeife Adeoye on the roster, there's something in the room for everyone.

Write down three specific questions you want answered by the end of Day Two. Not vague ones like "How do I grow?" but tactical ones like "What's the best way to structure a retainer deal with a brand?" 

Day One is for planting seeds

The pre-event mixer on March 13th is a great place to start conversations you'll continue on Day Two.

Your goal: Meet 5-10 people who are either doing what you want to do next, or need what you're offering. Exchange contact info, then follow up the next morning with something specific.

Don't try to pitch your entire business over drinks. Just be memorable, be helpful, and set the stage for deeper conversations the next day.

Day Two is when you execute

Between panels, hit the exhibition booths. Not to merch hunt, but to inquire about potential partnerships and pitch yourself to them.

Some of those brands budgeted for creator partnerships way before they packed their bags. They're looking, so make it easy for them to find you.

Take notes like your business depends on it 

You're going to hear a lot of information about pricing strategies, tool recommendations and even growth tactics, but most of it will evaporate from your brain by the time you get back home unless you write it down.

Pro tip: Don't make vague notes like "use better payment tools." Write down specifics: "Mainstack has a lower  barrier to entry when compared to other tools and only charges a 3% transaction fee (test this next month)."

Day Three is about locking things in

This is your last chance to follow up with the people you met on Days One and Two.

Find the person you talked to about a potential collaboration and confirm next steps. Swap contact details with the brand representative who seemed interested in your pitch (if you haven't already).

Conclusion

The global creator economy is worth $250 billion, and you've been building toward your piece of it.

You've captured the attention, mapped out your concept, and now you need the infrastructure to scale it, the partnerships to monetize it, and the network to sustain it, and that's exactly what's waiting for you at Moment. 

Tactical sessions led by operators who've proven that your goals are feasible, brand partnerships, and a room full of creators, founders, and investors who are building the future of Africa's digital economy in real time.

Moment 2026 is quite literally the moment you've been waiting for.

Get your ticket now.

March 13–15. Landmark Event Centre. Be there!

Industry Trends
How Micro-Influencers Are Revolutionizing Brand Marketing
Find out how micro-influencers are transforming brand marketing by driving engagement and higher conversions compared to traditional celebrity endorsements
Mainstack Editorial Team
August 24, 2025
10 min read
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The phrase “less is more” has never been more true, and it’s fascinating to see how this simple principle now shapes the world of media marketing. In an era where consumers are constantly bombarded with flashy content, celebrity endorsements, and algorithm-chasing campaigns, audiences are growing weary of overproduced content. Brands are now turning to smaller, authentic voices with tight-knit audiences to cut through the noise and create meaningful connections. This shift has put micro-influencers in the spotlight.

Micro-influencers are typically creators with social media followings ranging from 10,000 to 100,000 who thrive in niche markets where highly engaged, interest-specific audiences gather. Unlike macro-influencers or celebrities, they often build their communities around a specific interest, lifestyle, or expertise, such as skincare, fitness, travel, or fashion. While their follower counts may seem modest, their real advantage lies in engagement, as they often deliver higher, more meaningful engagement rates when compared to larger accounts and possess a 20% higher conversion rate, making them great partners for brands seeking meaningful results.

Why Brands Use Micro-Influencers in Marketing Campaigns

Reaching Highly Specific Audience Segments

Micro-influencers thrive in niche markets where communities are built around shared passions and specific interests. This creates an environment naturally primed for message receptivity. In these communities, their followers aren’t just scrolling past; they’re engaged because the conversation is already about something they care about. 

Two smartphones side by side, each showing post insights with a lip gloss thumbnail at the top. The phone on the left, representing a macro-influencer, shows higher reach with 6,000 likes and 300,000 views but low interactions at 100 comments and 20 shares. The phone on the right, representing a micro-influencer, shows lower reach with 3,000 likes and 100,000 views but much stronger engagement, with 300 comments and 500 shares.
Macro vs Micro influencer reach vs engagement

For brands, this means the heavy lifting of gathering a highly targeted audience has already been done. Partnering with a micro-influencer gives instant access to a concentrated pool of potential customers, making it far easier to reach a meaningful percentage of the right people all at once.

In contrast, macro-influencers have the numbers, but their broader reach often dilutes the message. It's like shouting into a crowd where only a fraction of listeners actually care. It comes at no surprise that engagement rates tell the same story: niche micro-influencer communities see average engagement rates above 7%, compared to around 1% for macro-influencers, a gap that reflects more than just clicks and likes, but genuine intent to act.

Authenticity and Trust with Audiences

Trust is the currency of modern marketing, and it’s a big reason why user-generated content and micro-influencing work so well. Their content feels personal, not transactional. 

With consumers becoming increasingly weary of not only ads, and sponsored posts, but also of the mass-promotion tactic, where the same product floods their timelines, appearing on every influencer’s page. This kind of saturation makes campaigns feel less authentic and more like the latest fleeting trend. The old playbook of paying macro or celebrity influencers to blast out identical, polished promotions or mass promote a product is losing its edge, and oftentimes, its profitability. 

Micro-influencers interacting with their online audience

Micro-influencers, on the other hand, take a different path by building their communities around shared interests and trust. Their audiences see them as relatable and accessible, not distant figures speaking from a pedestal, and brands are taking notice. Brands like Patagonia, Dove, Anua, and Tirtir have effectively utilized micro-influencers to showcase their products through authentic experiences, resonating more deeply with their audiences than traditional celebrity endorsements.

People are more inclined to accept recommendations from authentic creators who are selective about the brands they work with, turning down partnerships that don’t align with their values or that would compromise their credibility, because that honesty makes their recommendations feel genuine. 

Maximizing ROI Through Cost-Effective Marketing 

Working with macro-influencers and celebrities often comes with a hefty price tag and no guarantee of strong ROI. Micro-influencers offer a far more cost-effective route. Brands can collaborate with several niche creators for the price of one celebrity endorsement, effectively reaching multiple audience segments at once.

This diversification also reduces risk. If one influencer partnership underperforms, others in the campaign may yet drive results, ensuring a more balanced and resilient marketing strategy.

One of the biggest challenges in influencer marketing is measuring success, but with micro-influencers, tracking engagement, click-through rates, and conversions is often more straightforward. Their smaller but highly interactive audiences generate cleaner, more actionable data, making it easier for brands to identify what works and tweak strategies for better results. Additionally,  because many micro-influencers view brand partnerships as a way to genuinely serve their audience, rather than monetize their platforms, these relationships often evolve into long-term collaborations that consistently deliver value.

Micro-influencers aren’t just a trend; they’re a reflection of where consumer attention and trust are moving. They combine authenticity, targeted reach, and cost-effectiveness in a way that’s hard to beat. In a marketing world where bigger doesn’t necessarily translate to better, these smaller voices are proving they can make the biggest impact.

Industry Trends
Mainstack Creator Economy Report
Read Mainstack's comprehensive creator economy report covering 200M+ creators, monetization trends, and why traditional platforms fail creators in 2025.
Mainstack Editorial Team
August 25, 2025
10 min read
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The line between hobby and career is blurring, thanks to the creator economy. Where passion meets purpose, the business world is changing and it's happening right before our eyes.

From social media influencers to niche educators, creators are redefining work, creativity, and entrepreneurship on their own terms. The creator economy is on an upward trajectory that shows no signs of slowing.

Just a few years ago, the number of creators was a mere 50 million. Today, it's quadrupled to over 200 million, and the momentum continues accelerating. A staggering 70% of Generation Z aspires to work part-time in the creator economy, with 57% selecting online influencer as their top career choice, and industry projections suggest the creator economy could reach $528 billion by 2030.

The Evolution from Entertainment to Education

The creator economy has transformed dramatically in recent years. What started as a platform for entertainers and influencers has evolved into a multifaceted ecosystem where creators are educators, community builders, and business owners.

The surge in knowledge monetization has become one of the fastest-growing revenue streams for creators:

  • Digital Products: eBooks, templates, and guides that generate passive income
  • Online Courses: Structured learning experiences that teach skills and expertise
  • Memberships: Exclusive communities offering ongoing value and access
  • Consulting Services: One-on-one expertise sharing and strategic guidance
  • Subscription Content: Regular tutorials, newsletters, and expert insights

This shift represents more than just new revenue streams, it's a fundamental change in how creators build sustainable businesses around their expertise.

The Platform Dependency Problem

Despite this growth, the creator economy faces significant challenges that traditional platforms haven't addressed:

High Platform Fees Limit Creator Success

Platform fees across the industry vary dramatically, with many taking substantial cuts of creator earnings:

  • Social media platforms can claim up to 30% of revenue
  • Course marketplaces often charge 20-50% commission
  • Payment processors add additional 3-5% transaction fees
  • Multiple tool subscriptions can cost $200-500+ monthly

Limited Control Over Audience and Pricing

Traditional platforms restrict creator autonomy:

  • Algorithm changes can devastate reach overnight
  • Platform policies limit monetization options
  • Creators can't access their audience data
  • Pricing flexibility is often constrained by platform rules

Complex Technical Requirements

Managing multiple tools creates friction:

  • Separate platforms for courses, payments, and audience management
  • Technical setup barriers that prevent creators from launching quickly
  • Integration challenges between different software systems
  • Time spent on tech management instead of content creation

What Creators Actually Need in 2025

The next chapter of the creator economy isn't about having more tools, it's about having better ones. Successful creator platforms must:

Empower Creator Ownership

Give creators full control over their audience, pricing, and brand identity. This means:

  • Direct access to customer data and relationships
  • Complete customization of the creator's brand experience
  • Flexible pricing models including one-time, subscription, and tiered options
  • Independence from algorithm-driven discovery

Scale With Creator Success

Provide tools that grow alongside creators without penalizing success:

  • Transparent, performance-based pricing (only pay when you earn)
  • No artificial limits on courses, students, or revenue
  • Advanced features that unlock as creators grow
  • Global payment processing in 135+ currencies

Integrate Seamlessly

Reduce friction by combining essential tools in one platform:

  • Course creation and hosting
  • Payment processing and invoicing
  • Customer management and analytics
  • Marketing automation and email campaigns
  • Community building and engagement tools

Support Creativity Over Complexity

Ensure that technology enhances rather than hinders the creative process:

  • Intuitive, no-code course builders
  • AI-powered content generation and optimization
  • Automated administrative tasks
  • Simple setup that gets creators selling quickly

At Mainstack, we've witnessed firsthand how removing barriers transforms creators' lives. When creators are freed from high fees, complex workflows, and platform dependency, they don't just survive, they thrive.

Our platform enables creators to:

  • Turn Knowledge Into Income: Create digital products, courses, and services that sell while you sleep
  • Accept Global Payments: Receive payments in 135+ currencies with seamless global payouts
  • Keep More of What You Earn: No monthly subscriptions or hidden costs
  • Build Your Brand: Customize everything to match your style and maintain professional presence
  • Automate Your Business: Trigger workflows, manage customers, and streamline operations

The difference lies in treating creators as partners, not products to be monetized.

Why This Transformation Matters Now

The creator economy is at a critical juncture. With over 200 million creators worldwide and continued explosive growth, the opportunities are immense, but so are the stakes.

Creators are no longer just side hustlers or hobbyists; they're building businesses that rival traditional industries. Recent data shows:

  • The average successful creator earns $50,000-$100,000+ annually
  • Top creators are building multi-million dollar businesses
  • Creator businesses often have higher profit margins than traditional retail
  • The barrier to entry continues lowering, making it accessible globally

As the industry matures, the platforms supporting creators must evolve to meet their sophisticated business needs.

For seasoned creators and newcomers alike, now is the time to take control of your journey. The tools exist to build sustainable, profitable creator businesses; the question is which platforms you'll choose: those that support your success or those that limit it.

The future of the creator economy is bright, but only for those who choose tools designed to empower rather than exploit their creativity.

Business
Why Course Creators Need Creator-First Platforms for Fair Revenue
Discover why course creators need creator-first platforms that put their growth first, offering tools to market, sell, and manage their courses with ease.
Mainstack Editorial Team
August 26, 2025
10 min read
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You create because you're passionate about sharing what you know. Every course, lesson, and resource you build reflects that passion. But then come the fees, complicated systems, and the realization that the platform benefiting most isn't you.

Traditional course platforms take more than they give. Transaction fees, hidden costs, and complicated systems turn what should be a collaborative effort into a frustrating, one-sided arrangement.

Course creation should be simple, rewarding, and built around what matters most: your knowledge and the community you're creating.

Why Traditional Course Platforms Fail Creators

The current landscape of online course platforms is limiting and outdated. Rather than supporting creators, these platforms introduce unnecessary obstacles and financial burdens, prioritizing profits over the success of those actually creating the content.

Recent platform comparisons show significant fee variations, with traditional platforms often charging premium prices while limiting creator control and customization options.

A creator-first course platform should be intuitive, easy to navigate, and built with the goal of prioritizing course creators' teaching success without technical headaches.

Here's what needs to change in online education platforms:

Fair Payment Structures for Course Creators

Creators should only pay when they earn. Course platforms should adopt this fair and transparent model, where creators only share their earnings after seeing success, not before.

The Reality Check: Platform fees vary dramatically across the industry. For example:

  • Udemy takes up to 75% commission on courses sold through their organic search
  • Teachable charges 5% transaction fees on their basic plan
  • Kajabi offers no transaction fees but requires expensive monthly subscriptions starting at $119

According to recent creator economy research, many creators still receive compensation for less than half of the content they produce, highlighting the need for more transparent and fair compensation practices.

Global Payment Accessibility for Online Educators

A global audience requires global solutions. Platforms should ensure creators can receive earnings in any currency, making it easier for educators to connect with learners worldwide without payment barriers.

Modern course platforms now support multiple currencies and payment methods, but many still limit creators' ability to optimize their global reach due to restrictive payment processing.

Technology That Supports Course Creation

Platforms should simplify the content management process. Managing your online courses shouldn't feel like solving a puzzle of unnecessary steps and technical roadblocks.

The cost of creating quality online course content can reach $20,000+ per hour of development when factoring in all the technical complexities that traditional platforms impose on creators.

This conversation goes beyond switching to a better platform. It's about shifting the mindset from exploitation to empowerment, from hidden costs to clear value, and from constant frustration to creative freedom.

Creator-First Platforms Put Education First

The future of online education must be built on fairness and transparency. Platforms should treat creators as partners, not resources to be mined for revenue. The technology needed to support this evolution already exists; what's missing is the will to center creators in the process.

Industry experts note that "to approach a creator in 2024 with a request for free labour is not just outdated; it's downright disrespectful." This principle extends to platform fees and creator compensation structures.

Course creators are more than just content producers. They are:

  • Community Builders who create spaces for learning and engagement
  • Mentors who inspire and guide their learners
  • Innovators who shape the future of education with fresh ideas

In this evolving landscape, creators deserve recognition for the value they bring. Fair compensation, creative freedom, and respect for their contributions should be standard features of any course platform.

The conversation around online course platforms needs to evolve. It's not just about fixing outdated systems, it's about creating a space where course creators can thrive.

Research shows that growth opportunities now rank as the top factor contributing to creator satisfaction, surpassing compensation as the primary motivator. This shift indicates that creators want platforms that invest in their long-term success.

The online education industry is already shifting. New platforms are emerging, built on transparency, fair compensation, and a creator-first mindset. These platforms are rewriting the rules, offering genuine support for the creators driving the online education revolution.

The future of course creation should be:

  • Accessible to all creators, regardless of location
  • Fairly compensated, ensuring that educators earn what they deserve
  • Simple and intuitive, allowing creators to focus on teaching, not tech issues

Knowledge should flow freely, creating value for both educators and learners without unnecessary barriers.

The next chapter of online education should be shaped by those who create, share, and inspire. Blockchain-based platforms and new creator economy models offer glimpses of a more equitable future by prioritizing transparency and empowering creators with ownership.

The outdated systems that limit growth and creativity are no longer the only option. According to 2025 industry projections, platforms offering 0% transaction fees and creator-first features are becoming the new standard.

Now is the time to break barriers, challenge the old models, and build a future where creators have control over their success. The future of course creation is about empowering educators, valuing their contributions, and supporting their communities.