$5000 in 6 Weeks: How Masters of Beauty Streamlined Ticket Sales on Mainstack

In 2025, Ethelbert had the simple task of ensuring ticket purchases for the first edition of his company’s aesthetic medicine event. He set up his ticketing on a different platform, started running ads, and went on leave for a couple of days. 

Out of curiosity, he checked his Meta ads dashboard and found that there were no conversions. None. The payment/ticketing platform had broken while he wasn’t looking, and everything that could go wrong went wrong.

Fast forward to 2026. He used Mainstack for the second edition, hit $5,000 in six weeks, and everything after was a breeze. We spoke to him to learn how he did it.

The Story Behind Masters of Beauty

Despite its rapid growth in recent times, aesthetic medicine has had its fair share of problems. 

Among other issues, there are multiple unlicensed practices, misinformation regarding how to achieve certain beauty standards, and a lack of collaboration among professionals in the field, with most being forced to work in silos. 

Dr. Hilda Titiloye wanted to solve this, and the Masters of Beauty event under the UNO Medical Health Group was how she intended to do this. 

The First Edition: A Funnel That Broke 21 Days Out

In the first edition, before using Mainstack, everything seemed to work fine initially. Ads were running, and no complaints came in. Then, 21 days before the event, Ethelbert checked his ads dashboard and noticed something was off. 

Their page was getting a lot of clicks and impressions, but sold barely any tickets. 

The payment gateway that was bolted onto the event site had been down for days, and nobody had noticed or said anything. The event was less than 3 weeks away, and all he had to show for the ad spend was 10 tickets. 

Needless to say, the team went into panic mode, scrambling to find a manual workaround. Their methods summed up to three points.

1. Sending account numbers to people who wanted to pay manually
2. Getting proof of payment through WhatsApp to confirm receipt
3. Manually adding people to a guest list and managing it accordingly

On paper, the event still pulled a crowd, but behind the scenes was pure chaos. 

Several payments went unacknowledged. Guest records were missing, and on the day of the event, the entrance was rowdy and disorganized, with a disgruntled crowd and guests who had paid but couldn't be verified.

For Ethelbert, it was far less than ideal. 

“I wasn’t proud of the first edition. It made some money, but the ticketing process was so chaotic that I was embarrassed to add it to my portfolio.”  — Ethelbert. 

Finding a Better Option for the Second Edition

Determined not to repeat the mistake, Ethelbert started looking for a better way to handle ticketing well ahead of the second edition. 

He discovered Mainstack through word of mouth. 

“I’d seen someone talking about Mainstack in a community I’m in. They sounded impressed, so I decided to check out the platform, and it ended up making sense.”

Mainstack wasn’t the only option he decided to test initially, but it was the first to complete verification.

The fact that everything was going smoothly was a good sign for Ethelbert, but it wasn’t enough to convince his team. They were still shaken from the first edition’s chaos and were skeptical about using a new platform. 

Ethelbert pushed for it anyway, and eventually, he was proven right to have done so. 

The Solution: What Mainstack Actually Fixed

As soon as they switched ticketing to Mainstack, the difference showed up almost immediately through several operational fixes and automations that added up to a completely different event-day experience.

• Ticket scanning at entry → replaced manual “what's your name, let me check” stress with a clean, orderly check-in. 
• Tiered ticketing and coupon codes gave them real marketing control → He created capped, trackable codes for influencers — some single-use, some offering set discounts — letting him run a proper campaign instead of manually tracking who used what. 
• Accurate real-time dashboard → An hour before the event, Ethelbert downloaded the attendee CSV straight from Mainstack and handed it to the ushers. There was no need for last-minute reconciliation or scrambling to confirm who paid.
• Responsive, personalized support → Any issue he had was handled swiftly and effectively by a responsive team. There was never a moment of doubt or delay. 

“The entire experience was beautiful. I had a database. People could scan and go into the hall. It solved a major organizing problem.”

The Results

The second edition of Masters of Beauty sold over 125 tickets and generated more than $5,000 in revenue on Mainstack. A truly successful event, both on paper and behind the scenes, and it made more sales than the first edition because of this. 

It was an event that Ethelbert could proudly talk about and add to his portfolio. 

“The event went smoothly. Nobody was stressed. The entrance wasn’t rowdy. It was great, end to end.”

Looking Ahead

Organizing an event is never just about what happens on the day. There are payments to track, tickets to manage, attendees to keep up with, and a dozen other details that can quickly become overwhelming when they’re scattered across different tools.

Ethelbert experienced that firsthand during his first edition, and it cost him time, energy, and resources. With Mainstack, he found a way to bring all the moving parts together. He spent less time worrying about the logistics of his event and more time creating the experience he wanted for his attendees.

If you’re planning your next event, you don’t have to wait until something goes wrong to rethink how you’re running it.